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The Snuggie: Comfy blankety thing or Garment of Satan?

Jan 5, 2009, 01:30 PM | by Marc Bernardin

Categories: Advertising, Happy Holidays, Horrifying But Hypnotic, I'm Just a Geek, Ninjas, Sexytimes

I don't know about you, but there are certain things that I try and dodge every Holiday break — Family Matters marathons, my wife's morbidly morbid cousin (who I like to call "the Angel of Death"), fruitcake — but this year, something kept creeping up on me and no matter where I turned, I couldn't escape it. Gaze upon the horror of...the Snuggie.

Everywhere I looked, every channel I changed to, I saw that ad. And it tasks me. I can't decide if those people are all members of some crazy-happy death cult and this is their last day before Ascension or if this spot was filmed at the winter residence of the Grand Wizard of the Ku Klux Klan and they've got a whole host of super-comfy hate-robes on hand for family retreats.

Or if there are really people in this world who can't navigate their way around a friggin' blanket.

Oh, the horror...the snuggly, Snuggie horror.

Anyone else creeped out by this garment? Is there any chance that you would ever actually pay good money to wear one?


Mr.Clean Sun, Jun 28, 2009 at 11:26 PM EST

I agree bill, i feel very sexy when i am wearing my very soft snuggie.

Bill Tue, Apr 28, 2009 at 01:44 PM EST

I can't stop masturbating while wearing it. The freedom...the breeze...the easy clean up. No cloths underneath to worry about. It is a dream.

CJ Fri, Apr 3, 2009 at 06:07 PM EST

For those worried about ordering from the site and getting scammed and if you really, really want one of these things, go to Walgreen's...they're selling them now.

chinacat Tue, Mar 31, 2009 at 08:55 AM EST

why don't they have this in black?

baby Thu, Mar 26, 2009 at 02:36 PM EST

http://www.youtube.com/watch?v=RHSKKHWrDSA

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Snuggie Fri, Feb 20, 2009 at 09:34 AM EST

more than 4 million sold? wow I ordered mine from http://getsnuggies.net

Dawn Tue, Feb 17, 2009 at 09:55 AM EST

beware the snuggie scam!

they sent me products i never even completed the order on, and refuse to refund all of my money!

michele Wed, Feb 11, 2009 at 12:48 PM EST

This is the stupidest thing I've ever seen. Someone came home drunk and put their housecoat on backwards and called it good. I could not believe my sister bought this for me for Christmas!! It's uncomfortable and too long.

mike Wed, Feb 11, 2009 at 09:31 AM EST

I looked up these things at http://snuggie.me some people really like these things. It's amazing.

glen Thu, Feb 5, 2009 at 08:51 AM EST

I prefer to think of the creaters of this commercial as geniuses. They sat in their advertising war room and wanted to come up with a commercial that would get people's attention. I'll give them the benefit of the doubt and think that they came up with this not by accident but on purpose. I think the same people came up with the sound amplifying thing too didn't they. I recognized some of the same cult members in that commercial as they snuggie. I can hardly wait for the next product these guys make a commercial for. Maybe they'll come out with a compilation dvd with all of their commercials on it !

Jana Wed, Feb 4, 2009 at 12:43 PM EST

Yeah this was one of the stupidest things I had ever seen. Would never get one. Uh huh right up til the time my kids went to a friends house and they passed them out to everyone (bought 3 sets!!!). My kids were clamoroing for them for days. They loved them! I bought one set (2 blankets) and guess what now I fight my kids for them. I dont' have a fleece robe and I if I bought one it would cost alot more than the about 18 bucks a pop I spent on these with shipping and handling. Sorry but I LOOOOOOOVE IT! How embarrasing!

R Thu, Jan 29, 2009 at 03:38 PM EST

Every time I see this commercial I feel like chanting like these guys: http://www.youtube.com/watch?v=x7wc55oXWf8

JAIME Wed, Jan 28, 2009 at 09:34 AM EST

OMG...EW PLEASE POST THIS...THIS IS CRAZY 4 MILLION HAVE BEEN SOLD.
http://www.usatoday.com/life/lifestyle/2009-01-27-snuggie_N.htm?loc=interstitialskip

Erin Mon, Jan 26, 2009 at 01:27 AM EST

The Snuggie is a SCAM. Make it yourself. http://www.sissonfamily.com/Sewingroom/images/2006projects/thesnuglet.pdf

jcarla Wed, Jan 7, 2009 at 07:26 PM EST

Everybody who got sick of this and other infomercials wonder why there showing during PrimeTime? NPR just did a segment that because broadcasters are losing thier usual ad sellers, they are going for the 'bottom feeders' (Rep's words)

NYNJ Wed, Jan 7, 2009 at 05:44 PM EST

There are actually better versions of this product. They're called BATHROBES.

Paula Wed, Jan 7, 2009 at 03:09 PM EST

I only saw this commercial once, but I absolutely felt like this was a robe for a cult - I finally had to change the channel! Hope I never see this commercial again.

To StuartW Wed, Jan 7, 2009 at 02:49 PM EST

Billy Mays is his name? I call him Billy Boom!

BaltMom Tue, Jan 6, 2009 at 10:39 PM EST

This is just one more step toward the uniform, utilitarian clothing we all thought we'd be wearing in the 21st century! Hover cars are just around the corner!

Cindy Tue, Jan 6, 2009 at 04:31 PM EST

Looks like all they have to do is attach some straps to the wrists and backside, then you're all set for the rubber room....at least you'll be warm.

StuartW Tue, Jan 6, 2009 at 03:57 PM EST

On the plus side, at least Billy Mays wasn't yelling at you to buy it. Can we give that guy a sedative, please?

James Tue, Jan 6, 2009 at 03:52 PM EST

What's wrong with everyone? Apparently you don't live in the northern parts of the country or in older, drafty housing. I'd love one of these, and oddly enough, have never seen a commercial for them. What exactly is the problem with a warm blanket/garment to keep comfy?

Tue, Jan 6, 2009 at 09:31 AM EST

I'm glad I wasn't the only one who was weired out by this!

Chris G Tue, Jan 6, 2009 at 09:30 AM EST

This is the best commercial ever. When they show the peopple at the sporting event, i almost pissed myself.

CC Tue, Jan 6, 2009 at 09:12 AM EST

One of the best shows on TV, E!'s The Soup, made fun of the Snuggy a few months ago. Ever since then, my boyfriend and I have made joked about it every time we caught the infomercial. For some reason, his dad got it for me this Christmas (and every other female in the family). It is weird--too long and the sleeves are enormous. After a cycle in the washer and dryer, the fabric got a lot softer. It's warm, and we use it now, but make fun of ourselves while wearing it.

Nix Tue, Jan 6, 2009 at 07:14 AM EST

Cruise - Kidman - Kubrick. that's what that reminded me of.

Karli Tue, Jan 6, 2009 at 03:01 AM EST

LOL I thought the same thing the first time I saw that commercial! I told my mom, "They look like priests in a satanic cult!" Those blankets completely creep me out.

Jane Tue, Jan 6, 2009 at 12:27 AM EST

Someone actually bought me one of these a few years ago, except at the time it was called a "slanket" (sleeves + blanket = slanket, apparently). The only difference was, the blanket was longer - you had to pick it up to walk around with your arms through the sleeves. It's actually rather nice on a cold evening if you don't want to run your heater all evening. Good for reading.

helen Tue, Jan 6, 2009 at 12:25 AM EST

Inane little rhyme;taxing blanket beyond forebearance;ludicrous family outing=shallow end of gene pool.

Ro~ Tue, Jan 6, 2009 at 12:12 AM EST

So what do you do about your hands? Wear those gloves with no fingers? I too like my fleece onesie that my sister made for me...it's leopard print...only now that I have personal summers I can no longer wear it. Look for "Leopard Print Onesie" on eBay. ROTFLOAO!

bob Tue, Jan 6, 2009 at 12:11 AM EST

Hahahahahahhaha! I saw this commercial so many times on New Years Day. Every other commercial break during the all day marathon of The Jeffersons had one. I love the scene where the whole family is sitting around a flame on a circular alter, looking like some sort of Jedi cult. I'm glad I'm not the only one who found this commercial hilarious.

chrissie Mon, Jan 5, 2009 at 11:27 PM EST

My 8-year-old and I have been laughing at this all break. He even gets how retarded it is.

new yorker Mon, Jan 5, 2009 at 11:27 PM EST

I thought I was the only one that was weirded out by this commercial. It's just so random and comes on when you least expect it

Luisa Mon, Jan 5, 2009 at 11:08 PM EST

Well. KKK aside, you could totally be going to the Yule Ball in one of these.

Tim Mon, Jan 5, 2009 at 10:35 PM EST

I told my wife just the other night that the people wearing these things look just like those freaks from the heavens gate cult!!!

Sally Mon, Jan 5, 2009 at 10:30 PM EST

I actually requested this blanket as a Christmas present. My office is freezing cold and I liked the idea of wearing a blanket to the office - my not so subtle hint to fix the heating system already. Sadly, I did not receive the blanket. So I continue to use my heavy winter coat in the office.

Amanda Mon, Jan 5, 2009 at 10:28 PM EST

Oh God, I know what you're talking about. That ad is so freaking annoying. I see it everywhere. I don't see what the point of it is anyway. There's really no difference between it and an ordinary blanket.

Claire Mon, Jan 5, 2009 at 10:07 PM EST

I wore my red one to the mall on Sunday...

chels Mon, Jan 5, 2009 at 09:52 PM EST

the first thing that popped into my mind when seeing this commercial was
'so we're embracing the Star Wars wardrobe now?'
seriously.

Chung Wang Mon, Jan 5, 2009 at 08:56 PM EST

I am making a product similar to the snuggie. It is a pair of flanel rearless slacks, which I call the "Butt-pluggie." Please buy many!!!

to Emily Mon, Jan 5, 2009 at 08:55 PM EST

If she can't get out of BET then a blanket may be a better solution. She won't be trapped by those 10 lb arms. If she can get out of bed a robe may work for her.

Schmuck Mon, Jan 5, 2009 at 08:54 PM EST

O.K. I can got he snuggie one better. The baggie. It is a one size fits all condom (up to 7 ft). You can use it as a raincoat, a condom or to shake and bake yourself like a pork chop. And, for those who live in clod climates, order the baggie with hair!!!!

Emily Mon, Jan 5, 2009 at 08:48 PM EST

My aunt has MS and she can't walk or get out of bet to dress herself. She lives in a nursing home and even though she never complained about getting chilly, if she did, it would be the perfect solution.

Sara Mon, Jan 5, 2009 at 08:25 PM EST

Funny story...my newly married friend had her husband buy this for her as her Christmas present. They were trying to save money after their wedding so it was minimal present giving and this was all she got! I laugh so hard every time I see the commercial!

Quebediah Whentworth Mon, Jan 5, 2009 at 08:16 PM EST

My 37 siblings and I live on a ranch with our 12 mothers and our one father, the prophet Fred. We all wear Snuggies as our primary clothes. They are actually quite comfortable and stylish whilst spreading the word of Fred door to door so as not to be beaten. Please save us, send help.

SCAM Mon, Jan 5, 2009 at 08:15 PM EST

Do a search for Snuggie Scam. Seems the website and phone order (which is all automated) asks how many sets you want to order. Most people put in 2 thinking they need to do that to get the free one (it doesn't specifically tell you only put 1 in if you actually want 2 with the BOGO deal.) They never give you a total amount due, there is no confirmation screen for your order before sending it in and some people have said if you do catch the 'mistake' and try and back out the site automatically puts the order through. So most folks have ended up ordered 4 snuggies at 20 bucks plus 8 bucks shipping per blanket. They busn claims they can't cancel orders till the person is billed so the customer has to call back after that has happened. Then if the package has shipped before the customer calls to cancel they will refund after the package has shipped back minus all original shipping charges. Scam! plus they look stupid

Whit Mon, Jan 5, 2009 at 07:43 PM EST

does it come in white? if so, i'll take about 100.

i mean seriously, what the HELL were the inventors of this POS thinking!?

legnayram Mon, Jan 5, 2009 at 07:13 PM EST

They have been showing this commercial incessantly this past week. I have to agree with Jay Leno that it's so stupid! My mom saw the commercial yesterday and said it look like the vestments priests wear. There should be a website where you can post candid pictures of people wearing this thing! What a joke!

Echan Mon, Jan 5, 2009 at 07:08 PM EST

Yes, the Snuggie commercials are extremely creepy, and, in addition, the garment itself looks like some kind of freakish monk robe gone horridly wrong. It's like a snuggie cult. And this commercial is ALWAYS on TV. (shiver)

Marty Mon, Jan 5, 2009 at 07:04 PM EST

Don't be fooled. The Slanket is so much better. theslanket.com

e4ia Mon, Jan 5, 2009 at 07:03 PM EST

I love how using a regular blanket is so primative, color video wasn't even available back then. BOY... BLANKETS ARE SO HARD TO USE!

julie/jordan Mon, Jan 5, 2009 at 07:01 PM EST

My mom actually got me and my two sisters Snuggies for Christmas -- when you take them out of the plastic, they really smell like death. They are revolting.they're just so frigginn stupid

bj Mon, Jan 5, 2009 at 06:59 PM EST

my son said it best when we first saw the commercial. "dad it is just a backwards robe"

Phil Mon, Jan 5, 2009 at 05:41 PM EST

Pie Jesu domine
Dona eis requiem
[WHACK!]

Stephanie T. Mon, Jan 5, 2009 at 05:28 PM EST

Just buy an oversized fleece sweatshirt. It's pretty much the same thing.

Melinda65 Mon, Jan 5, 2009 at 05:26 PM EST

My husband and I think they're hilarious, because the back is open. At least with a robe, you can close it, and it keeps the back of your neck warm. As for wearing them to a sporting event, I'll stick with a coat and gloves. Besides, who wants to be dragging the thing through other people's spilled beverages and snacks? Schmuck's hatWear idea, though, has definite possibilities. LOL

Melissa, I want dancing monkey pajamas now. :-)

Marie Mon, Jan 5, 2009 at 05:12 PM EST

Not only is this commercial on my TV every 5 minutes on any channel I surf past, but it is also clogging up my inbox! I have deleted 9 junk emails (so far, the record is 13 "snuggie" spams in one day),that have the sentence "Blanket with oversized sleeves to keep warm" in the subject box. Nine emails in 1 day...hilarious and annoying!

SanAnto Mon, Jan 5, 2009 at 05:05 PM EST

i watch ALOT of television & have never seen the Snuggie until today.It looks ridiculous. I admit it made me laugh when I pictured my friends & me all sitting in front of a tv wearing Snuggies.

Eric Friedmann Mon, Jan 5, 2009 at 04:49 PM EST

So, it would appear I wasn't the only one who, upon seeing the commercial for this stupid product, asked the hard question, "What kind of idiot can't get a blanket wrapped around themselves???"

k Mon, Jan 5, 2009 at 04:48 PM EST

I sense a pattern here: My 9 year old daughter keeps begging for this d@mn thing, too. The snuggie people are COMING AFTER OUR CHILDREN! Run for the hills!

Rahul Mon, Jan 5, 2009 at 04:42 PM EST

Everytime I see this commercial, I picture the fat humans in 'WALL-E' and realize that this product is another step towards humanity getting to that state of perpetual laziness.

RTA Mon, Jan 5, 2009 at 04:39 PM EST

How stupid is this thing anyway? IT'S A ROBE WORN BACKWARDS! To think there are otherwise intelligent folks out there shelling out bucks for these things. I'd rather buy a pet rock.

Devin Mon, Jan 5, 2009 at 04:31 PM EST

This commercial was featured on Best Week Ever's blog recently too. I love how they try to make the casual use of a blanket a taxing and unmanageable situation. God forbid, your arm is exposed to the open air for a brief moment. My only hope is that the Snuggie doesn't turn into something like UGG boots or Crocs where people say how much they hate it but then everyone seems to have one.

Dana Mon, Jan 5, 2009 at 04:31 PM EST

Commercial is funny what is funnier is that people are actually buying these things! Blankets work just fine for me I have no issues with reaching for the remote and when I go to a baseball or football game I just wear layers and a jacket.

Dana Mon, Jan 5, 2009 at 04:28 PM EST

OMG! My husband and I threatened to give each other one, I'll have to show him this blog.LOL

Allie Beth Mon, Jan 5, 2009 at 04:26 PM EST

Snuggie=evil

Lauren Mon, Jan 5, 2009 at 04:22 PM EST

All I can think about when I watch the commercial is they look like Heaven's Gate-ers. I also agree with the other posters that even if there was a need for something like this, the material on the commercial looks like the felt used in grade school art.

Christine Mon, Jan 5, 2009 at 04:22 PM EST

To Dan: Wow, chill! This is a blog on EW's site, not the magazine itself. It's supposed to be light, fun, and random.

Lois Mon, Jan 5, 2009 at 04:19 PM EST

F the Snuggie. The Slanket=one of the best gifts of the holidays! Yes, the commercials are ridiculous, but d*mn if they're not comfortable!

Heather Mon, Jan 5, 2009 at 04:16 PM EST

A coworker got one for his wife for Christmas. He was loathe to buy it, but she wanted one. And she loves it. *shrugs* To each his own.

Jerry Mon, Jan 5, 2009 at 04:13 PM EST

Fashions for Friar Tuck. Right?

EQ Mon, Jan 5, 2009 at 04:11 PM EST

Once I read this article it solidified EW's reputation for me! I actually got one for Xmas from my Grandma. Not a joke. The weird thing is not two days before Xmas I was telling my co-workers how ridiculous the commercial was and making jokes etc. Getting one was my punishment apparently. My 8 year old cousin said she wanted one, so my Grandma decided to get all the grand kids one to be fair. FYI the rest of the grandkids are in their mid teens to early twenties.

Sigma Mon, Jan 5, 2009 at 04:00 PM EST

It could be a decent idea if you would make your own out of some QUALITY fabric, instead of carcinogenic, itchy acrylic or whatever this mess is. Go to the fabric store, buy some decent COTTON or wool and have grandma make you one. Keep warm and itch-free, and don't enable the infomercials!

dave Mon, Jan 5, 2009 at 03:59 PM EST

OMG I laughed so hard when I saw this headline. Just as hard as I laugh everytime I see this commercial. Is it really that hard to naviagate your arm under a blanket? But my favorite part is when they show a family at a sports game and they're all wearing one! LMAO Hello? It's called clothing! How bout a jacket? What are they wearing under those? Pajamas? Try wearing some real clothes and a jacket and maybe they wouldn't be so cold at the game!

LisaMama Mon, Jan 5, 2009 at 03:53 PM EST

I noticed this commercial was everywhere this Christmas -- which reminded me of the time my step-mom bought my sister and me something quite similar about 10 years ago. She got us these fleece blanket things that basically had holes for your arms and legs, but was otherwise a blanket. When my sister tried hers on, at my step-mom's urging, she looked like a Teletubbie. We still laugh about it!

julia Mon, Jan 5, 2009 at 03:51 PM EST

Haaa LOL I was making the comparison only in terms of how strange and weird the product is, not its uses and where it's worn. These comments are hilarious.

2Cents Mon, Jan 5, 2009 at 03:50 PM EST

All I know that it must be popular cause my mom bought me one for Christmas but it is on back order. No kidding, I still have yet to receive it. And no, I didnt ask for it either.

cg Mon, Jan 5, 2009 at 03:43 PM EST

They could rename it Johhny on the Spot. With the back cut out and the huge sleeves for storing toilet paper, you need never leave your couch. Always cozy.

Jennibeth Mon, Jan 5, 2009 at 03:42 PM EST

In the commercial the Snuggie family is attending a sporting event. Where I come from that's grounds for a serious beating...

dan Mon, Jan 5, 2009 at 03:42 PM EST

You think the Snuggie is creepy and useless... how about a magazine that pretends to be about entertainment news but instead just publishes short, badly written articles on their own reporters pet peeves. They should change the name of the magazine from EW to "Random Things Marc Thinks About".

Mon, Jan 5, 2009 at 03:41 PM EST

I'm not ashamed to admit that i really want one of these--whether it makes me look like a freak or not. I'm one of those people who is ALWAYS cold. And the way I look at it is that if I'm laying on the couch, reading a book, then the open back wouldn't bother me because I'm on a warm couch. And as far as wearing a robe goes, if you wear a robe, then it doesn't cover your feet, and so you've got to wear socks, which then make your feet sweat. The Snuggie is obviously meeting a need here, folks!

That said, I don't want one bad enough to spend my hard-earned money on it, and there would never, EVER, be an excuse for wearing it out of the house, no matter how freakin' cold I was. I mean, I may be cold-natured, but I do have some self-respect. :)

Stef Mon, Jan 5, 2009 at 03:41 PM EST

I was thinking maybe they were in Gryffindor,until the shot of the family in the backyard sitting in a circle around a fire. Sure those were just marshmallows on the sticks.

DM Mon, Jan 5, 2009 at 03:38 PM EST

YES! It's a backwards robe! That's what I've been saying since the FIRST time I saw this commercial. I do like how they draped it over the small child at the sporting event so she might get lost in it.

Marshmallows Mon, Jan 5, 2009 at 03:37 PM EST

Well at least all the virgins can relax knowing that satanic cults now sacrifice marshmallows...

Ruth Mon, Jan 5, 2009 at 03:35 PM EST

Um..Yes.... it's called a freaking robe, and it was invented a long time ago. Hilarious. I've been making fun of this product all season.

Laura M. Mon, Jan 5, 2009 at 03:30 PM EST

LOL! Ok, so this snuggie thing is basically just a backwards regular robe? And they're actually selling that as something new???!?!?

And seriously, why did they have to pick bright red for the color?!?! Totally does look like Satan's robe. Hilarious.

donna Mon, Jan 5, 2009 at 03:27 PM EST

When I see this commercial, I can just picture a group chanting around a fire ring late at night for their latest pagan sacrifice. S'mores anyone?

Elizabeth Mon, Jan 5, 2009 at 03:22 PM EST

My sister got one for Xmas from my parents. She's a teacher and before the break her students were talking about them and she said "I heard they were a good gift for teachers" (Because, as she points out - all crappy gifts are 'perfect for teachers') and the kids were like "Do you really want one?" She said, "uh, no." We were trying to decide when she'd wear it to school and if her students would be bright enough to find it funny.

Rhonda Mon, Jan 5, 2009 at 03:20 PM EST

So, it's a piece of fleece fabric with sleeves, or, as I like to call it, a sweatshirt.

luludc Mon, Jan 5, 2009 at 03:17 PM EST

hahaha. i watched so much television over the last two weeks and this commercial was totally stalking me...it's deliciously ridiculous. and the family at the sporting event are by far my favorite "suggested use."

wendy Mon, Jan 5, 2009 at 03:16 PM EST

OMG my husband was freaking out about this yesterday. Saying who would wear that outside and stuff. LOL. It looks very sweaty.

Jules Mon, Jan 5, 2009 at 03:15 PM EST

I laughed so hard at this! That commerical is hilarious. I love how infomercials make the "old way" of doing things seem so ridiculous, like using a blanket! So funny.

TexFan Mon, Jan 5, 2009 at 03:11 PM EST

OH...MY...WORD...!!! I have to say that the comments here are so funny I laughed out loud, at the computer, at work...tooooo funny. And yes, the woman fighting to escape her straight jacket/blanket to answer the phone is my fav...but I must say, with the back out, this could make good doctors office robes, even though your rear would get cold, the rest of you could be tostie warm. LOLOLOLOLOL

tom Mon, Jan 5, 2009 at 02:56 PM EST

Didn't we used to call this a robe????

jaime Mon, Jan 5, 2009 at 02:53 PM EST

OMG LMAO I THOUGHT THAT THIS MORNING...CUS UGH ITS ALL OVER THE TV! I would like to see who buys them??? It cracks me up cus they will include a free bbook light that u can get at The Dollar Tree for a DOLLAR!!!

to julia Mon, Jan 5, 2009 at 02:51 PM EST

Except a chia pet is not a backwards large bathrobe and you don't wear it in public.

Kelly Mon, Jan 5, 2009 at 02:46 PM EST

My 9 year old niece begs me for one every time she sees the commercial (I'm thinking there are some subliminal messages I'm missing). I bought her a real bathrobe instead. :)

Cara Mon, Jan 5, 2009 at 02:46 PM EST

Ahhh, you guys have finally caught on to the Snuggie. It was only a matter of time.

My favorite part is the beginning of the commercial, where they show all those people practically maiming themselves as they try to cope with the dangerous, dangerous blankets. Like the woman who tries to answer the phone despite her blanket viciously blocking all attempts--she is my favorite. Clearly, this is a necessary product.

Lori Mon, Jan 5, 2009 at 02:45 PM EST

My kids keep asking me if I want one and I can't come up with an explanation as to why I don't that doesn't include the words "loser" and "retard". They also think I need the Organizer Purse so I "never miss a call". Ugh.


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