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Apple's new MacBook: Zzzzzzz

Oct 14, 2008, 09:56 PM | by Lindsay Soll

Categories: Tech

Newmacbook08_l Rumor had it that Apple was going to unveil a new sub-$1,000 laptop nicknamed the "Brick" or "iBrick" at Tuesday's MacBook press conference in Cupertino, Calif., but alas it was just that: a rumor.

Here's a look at the new MacBook lineup: The white plastic MacBook, which now features an 8x SuperDrive, is the cheapest at $999. For around $300 more, you can upgrade to an aluminum casing similar to that of the higher-end MacBook Pro and get a few additional bells and whistles to boot (see below).

Why "brick"? It's a reference to the fact that the case of the new aluminum MacBooks is essentially formed from a single piece of metal. If you're familiar with the MacBook Air, then you've seen how sleek and smooth that super-slim laptop's exterior looks and feels.

A few other qualities that all of the new notebooks share:

  • A chip that will make graphics run about five times faster
  • An LED-backlit glass screen display that uses less energy and makes colors appear more vibrant.
  • A "Mini Display Port," which sounds super fancy, but in reality is simply an outlet where you  attach compatible displays to your laptop to, say, work on a bigger screen.
  • A multi-touch glass trackpad with -- get this -- no actual button because the entire trackpad IS the button. According to an Apple press release, the trackpad "gives users almost 40 percent more tracking area than before, making it even easier to use Multi-Touch gestures like pinch, rotate and swipe." Sounds like a cutting-edge feature that will take some getting used to.

Below, a breakdown of key features of the new models:

MACBOOK

  • Shipping: today, should be in stores by tomorrow
  • Display size: 13.3-inch
  • Thickness: .95 inches, just like the Pro
  • Battery life: 5 hours
  • Weighs: 4.5 pounds (half a pound lighter than previous versions)
  • Price: $1,299 for 2GHz Core 2 Duo ("That's $700 more affordable for these Pro features," Steve Jobs noted durng his spiel), and  $1,599 for 4GB RAM, 320GB HD

MACBOOK PRO

  • Shipping: today and will be in stores tomorrow 
  • Display size: 15.4 inches
  • Thickness: a compact .95 inches ("The thinnest ever")
  • Weighs: 5.5 pounds
  • Price: $1,999, but $2,499 will you get a much faster system with 4GB RAM, double graphics memory, and a 320GB hard drive.

OTHER APPLE UPDATES ANNOUNCED

  • The MacBook Air's entry price will be $1,799, and the new model (which ships in November) will be available with a 120GB 4200 rpm hard drive, meaning it's now about 50 percent faster than earlier models, or a new 128GB solid state drive.
  • A 24-inch Cinema Display monitor was added to Apple's lineup and includes LED backlighting and built-in iSight. It's priced at $899 and will be for sale in November.

So there you have it, PopWatchers: the newest must-have computers for the holiday season. Or not. What do you think of the new metal machines? Will you buy one (for yourself or as a gift)?


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mrgrey11 Thu, Oct 16, 2008 at 06:04 PM EST

The features you list under the 1599 price are wrong. it's 2gb ram with 250gb hd.

auramac Thu, Oct 16, 2008 at 02:03 AM EST

Clueless article, clueless comments. Why don't y'all go to the Apple Store and check them out first before pontificating like Sarah Palin on steroids!

Nix Wed, Oct 15, 2008 at 08:10 PM EST

Oh, and I feel compelled to add: it looks corporate. That's not a good word these days. if ever.

Nix Wed, Oct 15, 2008 at 08:08 PM EST

Well, Apple is an entertainment company, I guess ... (kinda annoyed how we get CNET-style posts now)

The quiet "point" about these new laptops is the glass-and-whole aluminum thing. i.e. the bulk of the product is recyclable, with the whole-cut solid case being essentially a laser-cut block of solid aluminum. Good quality recycling as opposed to the plastic-based case.

BUT the actual look turns me off and the performance improvements aren't revolutionary enough for my particular needs. So it looks like I'll be keeping my Late 2006 Core 2 Duo white Macbook for a record third year. That's good. I need to save up for an Eames chair from Herman Miller anyway. (Got to stimulate the world economy!)

L$ Wed, Oct 15, 2008 at 12:25 PM EST

There are some things people haven't noticed about the new MacBooks, and these are just from the Tech Specs:
1. The new Core 2 Duo has a FSB of 1066 MHz, which leads to...
2. It uses 2GB of DDR3 RAM, not DDR2. And I can assure you, DDR3 RAMs are a LOT more expensive than DDR2 RAMs, but they delivers x2 the speed. Just wait 'till DDR3 RAMs get cheaper.
3. The new NVIDIA GeForce 9400M should make a big difference. If you used Intel's integrated graphics before, you would understand me.
4. The LED-backlit display is certainly a little bit more expensive.

Get it?

elora Wed, Oct 15, 2008 at 10:58 AM EST

Sorry, macbook pro only, that is. The peons will be firewire-less.

elora Wed, Oct 15, 2008 at 10:54 AM EST

At least it's more exciting than the last update. Now I won't care so much if my ancient TiBook finally passes on.

Oh, and there is a Firewire 800 port. (Compatible with 400)

rpflo Wed, Oct 15, 2008 at 10:27 AM EST

Some people don't know but processors have gone about as far as they can go w/ current architectures. It's up the video cards now to really make your computer scream--you'd be surprised how much faster the same computer works with these new video cards.

No firewire does seem odd.

Wed, Oct 15, 2008 at 10:04 AM EST

no firewire!?! now you have to replace your camcorder and external hdds? so what is imovie for?

Nick Wed, Oct 15, 2008 at 09:41 AM EST

Have a white macbook at 2.4ghz dual core with 250GB hardrive. I got it for 1200 with a free i pod touch to get the same set up you need to spend 1600 now. Thats for the same insides! The graphics are the only upgrade. I would have expected more out of the new macbook... maybe HDMI out, Bluray, dedicated graphics, optical audio. The trackpad seems to be the only difference. and i use my mouse

AA Wed, Oct 15, 2008 at 09:07 AM EST

Yikes, talk about overt product placement. When did Popwatch start advertorials? A listing of "key features" seems a little over the top for a pop blog piece.

Mackster Wed, Oct 15, 2008 at 08:34 AM EST

I thought they were going to finally bring down the price. For that price I could get a dream top of the line PC. Maybe even with bluray and bluray burner and all. :\ boos

Aunt Ester Wed, Oct 15, 2008 at 08:12 AM EST



The rumors were all so exciting, what happened???


Popawoody Wed, Oct 15, 2008 at 07:27 AM EST

It's sad what passes for journalism these days. Frankly it doesn't sound like anyone from EW was even at the Cupertino event. And the genius editor who came up with the headline is completely clueless. EW... stick to writing about what you know. You may have some credibility weiting about Miley Cyrus's new boyfriend or Madona's new girlfriend. When it comes to tech you have absolutely no game.

Anne Wed, Oct 15, 2008 at 07:06 AM EST

Three things:
1. I've owned both Macs and PCs, and I FAR prefer Macs.
2. I've owned the same Macbook since 2003 and am still happy with it.
3. Virus? What's a virus?

Jackson Wed, Oct 15, 2008 at 06:29 AM EST



i-yawn


Max Wed, Oct 15, 2008 at 05:41 AM EST

i-boring

CanuckGirl Wed, Oct 15, 2008 at 05:31 AM EST

I was hoping that the gorgeous colours on the latest batch of ipods was a sign of things to come in the new macs. *pout*

James Johnson Wed, Oct 15, 2008 at 03:51 AM EST

I was so looking forward to Steve Jobs presenting the new MacBooks.
I was thinking of buying one when I heard the roomers of $800 Dollars that could mean UK price of £400-500 although I was very skeptical.
The old basic white MacBook retailed at £699.00 now the new one has been released it is £719.00 and the new metal MacBook is a massive £949.00??? Has Steve Jobs NOT heard of a Global Recession??? Bill Gates was seen with a smirk on his face when he heard about the prices and he said thank god Jobs won't steel any of my users, well not this time round anyway.
I will stick with trying to get IATKOS & KALYWAY to WORK as this is value for MONEY.

Wed, Oct 15, 2008 at 03:27 AM EST

Yeah well

Andrew Wed, Oct 15, 2008 at 03:06 AM EST

i'd just like to know why it costs over $1000 more to buy in australia, given the exchange rate difference and shipping, it should only be around $1,500. Where does the extra $600 go?

Bill Wed, Oct 15, 2008 at 02:12 AM EST

Sounds like Steve works for Apple.

Benjh Wed, Oct 15, 2008 at 01:34 AM EST

Good article, bad article, I don't know... I'm just wondering what the heck this is doing here. EW covers Apple's new releases now??? This is news to me.

brandon Wed, Oct 15, 2008 at 01:20 AM EST

we all know what they released in the new notebooks arent anything new. i was expecting more, much more for the consumer but got shorted. yes, they do make a lot of technological advances that should be available to more people but then again they also use technology that they have used last year. iphones were doing what the track pad is doing over a year ago.

Brad Wed, Oct 15, 2008 at 01:06 AM EST

I might have considered your arguments more seriously if you hadn't misspelled "computer" ("comptuers") in the next-to-last sentence ...

Steve Wed, Oct 15, 2008 at 01:02 AM EST

The negative comments in the article just don't do the new product justice. I really hated apple products for years until I gave the mac a 1 yr trial period... You'll never go back - no way no how no ...... ''use your fantasy''....

Peter Wed, Oct 15, 2008 at 12:53 AM EST

I'm a PC!

John Williams Wed, Oct 15, 2008 at 12:52 AM EST

The article is right on...how much longer can Apple get away with selling overpriced, underpowered laptops?

Wed, Oct 15, 2008 at 12:34 AM EST

You Mind if I copy and paste this article, I have a deadline on this same topic and I was going to phone it in, but I see that the pinnacle of sheer laziness has been reached.

Lee Wed, Oct 15, 2008 at 12:30 AM EST

There is nothing "Zzzz" about the new laptop announcement.

First off, the "brick" moniker was sent down the rumor pipeline. In his keynote, Steve Jobs never once used the word "brick".

I can't wait to touch the new trackpad. They worked hard to make it really smooth. The new multi-touch gestures are really useful for the Mac. I'm typing on a Toshiba laptop, and for kicks I tried doing those gestures. My fingers drag along the pad. It's the little details that make the "Mac experience".

And the new graphics/system chipset is a really big deal. People who heard MacBooks couldn't play games may have held off from buying one, but the new chips bring a lot of power.

david Wed, Oct 15, 2008 at 12:26 AM EST

the trackpad on the current macbook pros are already much too big. You have to be consistently aware of keeping your other fingers raised as to not accidently cause an unwanted command.

It really should be small enough so you can rest your hand on the area outside of the trackpad. I constantly do cursor movements and screen enlargements accidently when my other finger accidently veers into the pad area. It's hard not to because it's just too big.

Jason Wed, Oct 15, 2008 at 12:01 AM EST

Actually, they never said anything about a new computer nicknamed "Brick" or "iBrick" at all. They nicknamed the new process of shaping the computer from a solid piece of aluminum "Brick". That's it. The cheap laptop thing was completely separate and you are a terrible "journalist" for not doing 5 minutes of research to find this out.

G4Dualie Tue, Oct 14, 2008 at 11:18 PM EST

"Shouldn't a picture of the new Macbooks be used in this article..."

I seriously doubt Lindsay has seen the new MacBooks up close and personal and using the 17" MBP instead is rather amateurish.

Personally, I think the article was written well and informative. So, it's unfortunate they decided to use the "hit-ho" headline.


Tue, Oct 14, 2008 at 11:09 PM EST

This is a lame writeup but what else would you expect from EW. Please don't bother trying to cover such news. Just link to Engadget.

tuppy Tue, Oct 14, 2008 at 10:10 PM EST

zzzz??? don't know where you were getting your rumors, but it was pretty clear pretty early on that the sub-$1000 product was not one of the new macbooks. and no one reputable thought that there was going to be a comp called an ibrick. what the 'brick' did refer to — making the whole computer from one piece of aluminum — is an AMAZING development in computer technology that is going to be a new industry standard thanks to apple, the perpetual game-changer. and, no, i don't work for them.

H Tue, Oct 14, 2008 at 09:10 PM EST

Shouldn't a picture of the new Macbooks be used in this article instead of an old Macbook Pro...?


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