Brad Meltzer's 'Book of Lies' trailer! Starring Joss Whedon! And, Christopher Hitchens (!?)
Aug 19, 2008, 10:00 AM | by Ken Tucker
Categories: Books, Comic Books, Viral Video!!!, Web/Tech
Brad Meltzer's new, sure-to-best-sell novel, The Book of Lies, has inspired a, um, novel new video, or “trailer,” as the author is calling it. The coolly polished yet exciting video includes Joss Whedon, former EW writer A.J. Jacobs, and Lost's Damon Lindelof and Brian K. Vaughn (the latter also author of the great comic book Y: The Last Man) — or "my brothers in nerd," as Meltzer told me.
Check out The Book of Lies trailer; more info after the jump.
Now then: So there's a connection between the Biblical figure of Cain and Joel Siegel, co-creator of Superman, and it has to do with a murder weapon? If it didn't seem so irreligious, I'd say… cool! Oh, heck; I'll say it anyway. And how great is it that Meltzer got bestselling atheist/political gadfly Christopher Hitchens to put his surly mug in front of The Book of Lies camera?
Meltzer, who has also written comic books, such as DC Comics' Identity Crisis and Justice League of America, says he and his publisher created this trailer because, "I had seen so many book trailers which were exactly like every other book commercial you see: scary-voice-guy tells you what it says on the back of the book jacket. But none of those trailers ever invested you in the story. Or the characters. And that's what the best movie trailers do. So I wrote what you see. Brandon Graham and Expanded Books did the filming and production. I treated it like my own personal independent film. The goal was to create the trailer for the greatest movie that didn't exist. And then, like any independent film, I called in some friends. The goal was simple: we wanted to change how books are sold (how's that for presumptuous?)."
Let's hear it for presumption. Would you buy a book with a trailer like this?
Comments