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Trailer Blazer: Do we really need another 'Eagle Eye' trailer?

Jun 25, 2008, 09:00 AM | by Adam B. Vary

Categories: Movie Trailers

It was just a month ago that the "teaser" for September's paranoia thriller Eagle Eye debuted in front of Indiana Jones and the Kingdom of the Disappointing Climax, and already DreamWorks has unleashed the full "trailer" onto the Internets (and, one would assume, in front of the somewhat similarly themed Wanted this weekend).

One question: Um, why? I mean, I guess it's cool to know that, along with Shia LaBeouf, co-star Michelle Monaghan (Made of Honor, M:i:III) has also had her life suddenly turned upside-down by an eerily omniscient voice on the other end of her phone.

But really, I was fine not knowing. In just a few quick, efficient shots — Shia discovers his apartment stuffed with a super-deluxe DIY terrorism kit, he gets arrested, that voice tells him to duck, a construction crane crashes through the wall — the teaser had me hooked. I knew right then, I am going to see this movie. I did not need to learn that LaBeouf and Monaghan, thrown together, must do what the mysterious voice tells them to or they die. Or that they enter a room that looks vaguely like the set for the next Kanye West video. Or that, as blink-and-you-miss-her Rosario Dawson intones, perhaps all this chaos is just "a decoy to distract [the authorities] from something 50 times bigger?" (Hmm. I wonder.) Besides, like a third of this new trailer just rehashes what we'd already seen in the teaser anyway.

After the jump, I've embedded both the teaser and the new trailer. You tell me, PopWatchers — is the second, 2:30 clip really all that necessary? Or does the first clip do the job in nearly half the time?

The teaser:

The trailer:

Okay, yes, it is nice to see Ethan Embry's still getting work. But before y'all get to the message boards, here's one final thought: If there must be a second trailer, what if it had only followed Monaghan's character, until LaBeouf comes crashing through her car window at the very end? LaBeouf: "Are you the one who called me on the phone?!" Monaghan: "She called you too?" Eagle Eye. Boom. Done.


Manda Fri, Jun 27, 2008 at 11:33 AM EST

I totally agree with your idea. They followed him in the teaser they should've done a bit more of her in the trailer. Would've given us a more solid "they don't know each other" vibe.

Snarf Wed, Jun 25, 2008 at 02:15 PM EST

First trailer had me hooked to. Second one seemed superflous. Although I gotta say your idea Adam? Rocks.

monica Wed, Jun 25, 2008 at 01:26 PM EST

love. love. love it. I would've seen it without the full trailer, but I was interested in where Michelle came in, so this was helpful.

Jen Wed, Jun 25, 2008 at 12:03 PM EST

Agreed, the second trailer is TMI. The teaser trailer was just enough to get me interested in the movie - now I'm feeling a bit "meh" about the whole thing.

Tim Lade Wed, Jun 25, 2008 at 10:29 AM EST

This has yet to boarder on the trailer saturation that was The Life of David Gale. I was working at an AMC at the time as a projectionist and every single print it seemed had a copy of that trailer and there were 500 million frakin commercials on TV. Not a good movie to begin with whereas my boyfriend Shia is in this and therfore will be awesome!

Torin Wed, Jun 25, 2008 at 10:17 AM EST

While I was hooked by what I saw in the teaser trailer, I'm not opposed to seeing more in a second trailer. If I'm going to see a movie, I'm going to see it regardless of how much footage is in the trailers. If you want to avoid additional info, how about NOT WATCHING THE TRAILER!!! Even in 2008 it can be done (unless it's part of your job which means you're screwed).

KG Wed, Jun 25, 2008 at 09:00 AM EST

I completely agree. I was hooked with just the teaser. The studio could have kept the full trailer for themselves & just continue to show the teaser. This movie is gonna be fierce!

Ceballos Wed, Jun 25, 2008 at 08:47 AM EST

I'm always in favor of efficiency in my movie trailers and against TMI.


Like Adam said, the first trailer does the job of setting the paranoid tone for the movie, giving an idea what it's about and not revealing too much about the plot or any key scenes in the movie. It shows enough to hook you, but not too much that you feel like you've already seen the best parts of the movie.


I know it's pretty standard to release a shorter teaser before a movie's release, followed by a full-length trailer, but I kinda also wish they would've stuck with the teaser.


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