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Toy review: The new Transformers

Jul 6, 2007, 11:30 AM | by Adam B. Vary

Categories: Transformers

Transf_l A few months ago, I was at a party hosted by a hipster friend who also happens to be the sort of twentysomething guy who impulse-buys a shiny new Transformer toy and proudly places it on his shelves  — and I made the mistake of picking one up. Three hours later, I'd worked my way through his entire collection, transforming each into its vehicle and back again.

More to the point, when I came up for air, I realized I'd been joined by most every other twentysomething dude in attendance that night. As I looked around me at this group of ostensibly grown men fixated with giddy concentration on complex contraptions of interlocking plastic, I realized two immediate truths: One, Michael Bay's impending Transformers movie was just about certain to make a gargantuan amount of money. And two, I needed to call toymaker Hasbro to get my hands on the new Transformers as soon as they were available. I mean, to review them. Professionally. For other people to read.

With my first insight apparently bearing considerable fruit, it seemed well past time to give you the 411 on some of those new toys. So, after the jump, I unabashedly dive into the new designs Hasbro's cooked up for Blackout (the nasty military helicopter Decepticon that opens the movie), Bumblebee (the Chevy Camaro Autobot and BFF of Shia LaBeouf's character), Megatron (the chief Decepticon baddie) and Optimus Prime (the cover subject of this week's EW and the real hero of Transformers).

Blackout_l BLACKOUT (Movie Voyager Version, $19.99)
THE VEHICLE: A Marine "Pave Low" Helicopter, and a pretty bitchin' one at that, for one good reason: A button on the tail lets you manually spin the chopper blades, so you can "fly" Blackout all through your office basement. Awesome. A bonus: A basket in the tail drops a mini Scorponok — the nasty scorpion-looking Decepticon that gives Josh Duhamel so much guff in the desert — into the fray... on your kitchen table.
THE TRANSFORMATION: The chr-chr-CHOR-chr-CHR! factor (you know, the noise all Transformers make while transforming) isn't all that thrilling for Blackout — his arms have to do a weird windmill thing to get set up, and those chopper blades get in the way (and often fall off) even when they're folded back.
THE ROBOT: Eh. The package says Blackout's the largest of the Decepticons, but as the previous photo demonstrated, not so much in the toy world. You can also detach his chopper blades, mount them on one shoulder and create... the most ungainly weapon ever.
GRADE: B-

Bumblebee_l BUMBLEBEE (Movie Deluxe Version, $9.99)
THE VEHICLE: Here's the thing. I take Bumblebee out of his package, admire the somewhat subtle distressing on the "old fashioned" Camaro's, er, "paint job," and then promptly transform him into the robot version (more on that in a sec). But when I go to fold 'n' bend him back into the car, I can't seem to get the front part to lock in place. No matter what I try, it just wants to remain pulled down. Somehow, right out of the box, I broke Bumblebee. I'll give Hasbro the benefit of the doubt, though, and blame my overeager fingers for busting the mysterious cheap plastic nub that apparently holds everything together.
THE TRANSFORMATION: By far the easiest of this bunch to figure out, and yet I still had to marvel at the unexpected way the back end unfolded to become Bumblebee's feet.
THE ROBOT: Perhaps because Hasbro kept things so simple with this toy, he ends up the one who most resembles ILM's giga-pixeled version in Bay's movie. Plus, he comes with two spring loaded guns that pack a slightly unnerving wallop for something so small.
GRADE: B

Megatron_l MEGATRON (Movie Leader Version, $39.99)
THE VEHICLE: Part of this isn't Hasbro's fault. In an effort to inject at least some logic into the Transformers world, the filmmakers decided Megatron would not become a tiny pistol for someone else to hold as he did in the original cartoon series — something about how that is defying the laws of physics or some such scientific hoobedegoo. And since the film's plot prevented the top-dog Decepticon from ever interfacing with Earth's technology, Megatron now transforms into what I can only assume is a fighter jet on his home planet of Cybertron. All that said, this massive hunk of cluttered, pointy gray plastic is pretty darn fugly — a great example of when "more" does not equal "better."
THE TRANSFORMATION: Going from vehicle to robot is surprisingly swift, especially considering that when I first set forth to turn him from robot (as he came out of the box) into vehicle, it took me, no kidding, the better part of an hour to do so. Hasbro's got Megatron contorting into positions a master yoga instructor would shy away from, and the aforementioned payoff is not really worth all the headache.
THE ROBOT: Still way too much going on here, and he barely resembles his cinematic rendering, but at least it's more interactive: Meggy's right arm becomes a chain-whip, his left some sort of fusion canon, and a button on his chest spreads clear plastic wings in his back while unleashing a rather nasty, hawk-like scream. Seems about right for the baddest 'bot in all the galaxy. Besides, you certainly do get a lot of toy for your money.
GRADE: C+

Optimusprime_l OPTIMUS PRIME (Movie Leader Version, $39.99)
THE VEHICLE: Ahhh, that's more like it. In stark contrast to Megatron's gaudy Cybertronian airplane, Prime becomes a sizable and solid semi-truck cab that looks quite a bit like its filmic counterpart. Real rubber wheels, a button for an electronic truck horn that also lights up the cab, a smokin' red-and-blue flame paint job—now this is some vehicle!
THE TRANSFORMATION: There's no getting around it: Optimus is one complex dude to transform. His rear wheels have to be pulled and folded and attached to the legs, but not before the legs are moved back and forth and back again while his hands are pulled out from inside his arm and his head popped up from inside the cab. It is lengthy and seems hard to master, but it's really not that bad. Besides, the way everything just fits is some kind of crazy ingenious — like a kick-ass Rubik's Cube with guns, wheels, and a much better name.
THE ROBOT: Like most of the toys, he's not quite like the movie version — for one thing, there's no lips on this Optimus Prime. But he stands tall and strong, with a quick-shootin' gun at the ready and a coolness factor that's off the scale. Am I totally geeking out here? You bet I am. It's frakkin' Optimus Prime, and as far as I'm concerned, Hasbro got this one near perfect. Work time's over. Let's play!
GRADE: A-

oliver Tue, Sep 23, 2008 at 07:33 AM EST

wow, fun to look at, list them down at http://www.anyinput.com/item/list/category/287/d/2007-movie-transformers as a collector's list items for free

Andy Mon, Jul 9, 2007 at 10:36 AM EST

My nephew got the $39.99 OPTIMUS PRIME. "Uncle Andy can you take it out the box and make it into the Truck?" About 45 minutes after finally getting it out the box, I was able to transform the robot to the truck. My college degree did nothing to speed up the process. He won't change it back, he just wants to play with the truck! Should of got him a damn truck and robot and said use your imagination.

Poodog Sun, Jul 8, 2007 at 02:20 AM EST

Not to be a geek about it, but the MH-53 Pave Low is an Air Force search and rescue chopper, not a Marine aircraft. The Marine version, while very similar, is the CH-53 Sea Stallion. The Pave Low is a later variant on the Sea Stallion. Semper fi, y'all.

nathan Sat, Jul 7, 2007 at 07:06 PM EST

When I first saw the toys, I thought they looked amateurish and lame by today's standards, but now that I've seen the film, it makes more sense, since it too was amateurish and lame.

David Sat, Jul 7, 2007 at 06:37 AM EST

I had a megatron who transformed into a gun! It even had a silver gun case with red velvet lining on the inside. But I can't seemt to find my robot toys now!! WaaaahhH!!! at least Adam is really sorta cute. Sigh. hehe.

twotanhands Sat, Jul 7, 2007 at 02:00 AM EST

shuai ge,
ni de pin lun shi hen you yi si. bu guo wo ke neng bu hui mai na xie wan ju yin wei wo ken ding hui ba ta nong po. bu guo wo o'er xiang geng yi ga Firefly wan ju wan. gong xi ne de wen zhang.

navarro Fri, Jul 6, 2007 at 06:52 PM EST

to Ceballos: agree on seeing pictorial proof of the popwatchers... you should hit up Annie Barrett's blog where she posts pics of herself with inflatable Shreks! and food

harry Fri, Jul 6, 2007 at 04:57 PM EST

OMG Andy! I love that last picture of you with OPTIMUS PRIME. you just ooze with pent up excitment.

Ep Sato Fri, Jul 6, 2007 at 04:10 PM EST

My wife will no longer allow me to purchase Transformers, but you can bet that from 1983-last year I was able to amass one of the most impressive and complete collections of Transformers ever assembled. But I'm jealous of anyone my age who gets to buy this next round of kickazz looking Transformer toys. Blast you consumer and your mass quanitities of disposable income! Someday I'll have good credit again and will outspend your toy purchases yet again. Muahahahahaha!

Phil Fri, Jul 6, 2007 at 02:20 PM EST

My twin brother and I were spoiled rotten as kids. We has like every toy imaginable as kids. Transformers, like almost every He-Man, G.I. Joe, Super-Powers (DC Comics) & Secret Wars (Marvel Comics) figures, and almost every Star Wars figure (my Aunt Joann would bring the international ones back for us when she traveled). My grandma bought me and my brother our first Transformers though. We had a cousin who was a year older than us, and he asked her for one, so she bought one each for me and my brother too. I still think we had such great toys out when I was a kid, I still peruse action figure aisles at like Target for my godson and I'm like, alot of this crap sucks & then I look at the price tags and I'm like ARE THEY SERIOUS?!? My godson saw the movie yesterday, so I guess i gotta go pick him up some of these now, he's been psyched since Xmas, but really $80 for Optimus & Megatron?? I think I'll get him Bumble Bee & Barricade instead...

Scott Fri, Jul 6, 2007 at 01:15 PM EST

While it may be prohibitively expensive for families small children, would it be asking too much of Hasbro to issue these toys in die cast metal? Seriously, the classic first generation toys I played with were all made of metal. I wish there would at least be a collector's edition of the series that was more substantial.

Even better - reissue the classic versions, where Megatron IS a gun!

Kara Fri, Jul 6, 2007 at 01:07 PM EST

What genius thought that Megatron should be a piddley little gun that someone else needs to hold and fire? "I am the leader of the Deceptacons, hold on, I'm transforming. Don't forget to pick me and fire me and take me with you when you run away." I was always waiting for Starscream to "accidentally" drop Megatron on the ground and step on him and run away. I guess he was even too weak to stand up to a gun...laying on the ground....

alec Fri, Jul 6, 2007 at 12:43 PM EST

HOT toys.

Steffen Fri, Jul 6, 2007 at 12:41 PM EST

Adam, Hasbro should "replace" the faulty Bumblebee with the entire movie toy collection and send them to your "hipster friend" so that he can properly inspect them. Just a thought. Just throwing that out there.

Nose Fri, Jul 6, 2007 at 12:36 PM EST

Jesse: came in here to say the same thing :-)

Jesse Fri, Jul 6, 2007 at 12:23 PM EST

Wow, Adam is really really cute! Just saying... :-)

Vicky Fri, Jul 6, 2007 at 12:11 PM EST

Gimme your job! Gimme gimme!!

LisaMama Fri, Jul 6, 2007 at 12:07 PM EST

Thanks for the reviews. The Star Wars/Transformers toys have similar "transforming" problems. My husband and dad took an hour to figure out the Han Solo/Chewie Falcon. Once they got it, it is a really cool toy!

skb9131 Fri, Jul 6, 2007 at 12:03 PM EST

Adam, your friends sound like they know what they are doing.

Jeff Holland Fri, Jul 6, 2007 at 11:41 AM EST

My friend bought his 8-year-old daughter a few of the new toys for her birthday. You've never seen two grown men more frustrated at little plastic robots. At least Bumblebee was easy - some of these other guys...yow. Thank god I still have my old Optimus. Easy as pie.

No Brand Woman Fri, Jul 6, 2007 at 11:18 AM EST

The original toys are the best, of course. I grew up a little more on my brother's Beast Wars collection than the originals, though. Some of those were butt ugly, but they were so much fun to transform. Makes me jealous that girl toys aren't nearly as much fun. "Ooh, should I brush the pony's hair or the Barbie's hair today?" *sigh* So unfair...
Optimus Prime was the whole reason to even sit through that movie! It wasted so much time with the human characters. It felt like it took a long time for Prime to get there, but when he did (and you heard Peter Cullen's voice), the movie almost felt worth it.

Stacey Fri, Jul 6, 2007 at 11:01 AM EST

I might have to check these out since I never got to play with them when I was a kid because my older brother wouldn't let me touch his Transformers (except for Bumblebee.) I actually almost dumped my popcorn on his head on Tuesday night when we were at the movie because he expressed surprise that I was there since I never played with them. When I reminded him of his rule, he gave me this sheepish grin and said "Oh, yeah, sorry about that." Stupid older brothers. Movie was great though.

Stephanie Travitsky Fri, Jul 6, 2007 at 10:56 AM EST

The original ones were a lot smaller and were made of diecast metal. However because of our PC way of life, the toys are probably not made of metal. I recently gave a second edition Red Alert to my boyfriend. He was like wow! His mom threw out his whole collection when he was in college.

Nick Fri, Jul 6, 2007 at 10:49 AM EST

Hmmm...EW has another cute writer, and he's a Transformer's geek. I want to work at EW!

Jeff Fri, Jul 6, 2007 at 10:46 AM EST

The original ones from the 80s are soooo much better. The robot versions actually look like robots, and you can usually figure out how to transform them without instructions. I'm guessing the original toy makers from the 80s had no input on the new versions. Sad.

I have about 200 of the original Transformers and they're sitting in boxes 800 miles away. I miss them now more than ever.

Ceballos Fri, Jul 6, 2007 at 10:42 AM EST

I don't know why, but I like actually seeing the Popwatch/EW writers every once in a while...not all the time, just occasionally. I read your stuff like every day, so it's kinda cool.


Also, that Optimus Prime looks badass.

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