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Food and Drink Thursdays with Bon Jovi and Naomi

Jul 19, 2007, 09:15 PM | by Annie Barrett

Categories: Food and Drink

Jovi_l No! It's not going to become a weekly feature. Just wanted to freak you out a bit. Today in Jon Bon Jovi news, the rocker (pictured) is upset because he claims a new coffee-flavored energy drink called Mijovi totally copped his name and/or flow. Marcos Carrington, who created the drink, says it's named after his girlfriend Jovita and not the 45-year-old rocker. (Maybe Jovita is also a lingerie model who lives in Canada.) Then why, Bon Jovi wonders, are the words (questionable term: "words") itsmijovi and itsmilife plastered all over some cans? But there are a bevy of beverage questions better than that one, namely: Instead of a coffee-flavored energy drink, why wouldn't you just... DRINK COFFEE?

Speaking of which, after the jump, take a peek at Naomi Campbell's new self-spoofing Dunkin' Donuts spot, directed by Zach Braff. Supermodels love donuts! (So do face-painted guitarists; the java 'n' jimmies chain has another ad on the way, also directed by Braff, starring Ace Frehley of Kiss.) Please excuse the soul-crushing CelebTV filler surrounding the actual footage.

Steven Jack Wed, Oct 22, 2008 at 05:00 AM EST

Nice one!That host of "CelebTV" scares me.

Steven Jack Sat, Oct 18, 2008 at 04:25 AM EST

Interesting video!Didn't that sort of thing happen with Spike Lee over the Spike TV network? But the itsmilife thing does sound kind of weird, so I give more cred to Jon Bon Jovi than to Spike Lee.Thanks..

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Vicky Fri, Jul 20, 2007 at 09:28 AM EST

That host of "CelebTV" scares me.

Ed Fri, Jul 20, 2007 at 12:55 AM EST

Bon get over yourself, you haven't done anything noteable since you dated Carrie Bradshaw back in season 2 of Sex and the City!

Matthew Fri, Jul 20, 2007 at 12:33 AM EST

Didn't that sort of thing happen with Spike Lee over the Spike TV network? But the itsmilife thing does sound kind of weird, so I give more cred to Jon Bon Jovi than to Spike Lee. Plus Jon Bon Jovi is not a name you hear everyday, but I forgot that you know, Spike Lee's really the only Spike. psh.

deb-O-rah Thu, Jul 19, 2007 at 09:40 PM EST

So just because this product has a syllable of "Bon Jovi" in it, he thinks they're ripping him off? WTF? He didn't go after CinnaBON. i guess they can't ever seel MiJovi at CinnaBon, huh? I don't think you can trademark individual syllables. Oh, I guess I should add that I never was much of a Bon Jovi fan.

Richard Thu, Jul 19, 2007 at 09:11 PM EST

Annie, you had me at Bon Jovi. (All the rest is a bonus.) xoxox

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