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Court TV's new name...we object!

Jul 11, 2007, 04:41 PM | by Simon Vozick-Levinson

Categories: Television, Things That Make Me Die Inside

Tru_l Of all the mainstream media entities in need of an emergency name-change, you'd think Court TV would be pretty low on the list. They beam law-related programming to your television set 24/7: Courtrooms + TV = Court TV. Simple, right?

Well, don't try telling that to the people who run the place. (Full disclosure: Court TV is owned by a division of Time Warner, which is also EW.com's corporate parent.) Back in March, it was announced that the network would undergo an extreme makeover in time for January 2008, including a new emphasis on reality shows which take place outside the courtroom. That makes sense; who wouldn't want to get a piece of the ratings-boosting, dignity-plummeting reality bonanza? (The reimagined network's flagship series will be a live weekday talk show called Star Jones. I'll say no more.) But they're not just playing with their content—no, they feel the need to give Court TV a bright, brand-new name to show the world how hip and cool they're going to be in '08. They finally unveiled the new name today, and it's...drumroll, please..."truTV"?!

No, that's not a mistake. It's really spelled that way: truTV, one awful little word. I object to this, first, on purely typographic grounds. Are we seriously still using unorthodox capitalization to signify "edgy"? Look, I don't want to rush to judgment here, but—wait, actually, I do want to rush to judgment. I'm sorry. This name is just lame, however it's spelled. Will Star Jones' live soliloquies somehow be more "tru" than any of the 10,000 other talking heads spouting off on TV at any given moment? A network exec claims in a press release that the name reflects the "real-life action programming" and "real-life emotion" that viewers can expect to enjoy. But "tru"th is, this vague, generic name seems all too appropriate for the network's new approach. They're giving up the unique identity they once had in an attempt to hop on the same bandwagon as everyone else on the basic-cable spectrum. That might not be all bad—hey, I can even see myself enjoying Neighbors 911, the show (still in development) in which "former Green Beret Myke Hawke goes into the homes of people... [and] uses video evidence to force them to confront each other," according to a press release. But let's not pretend that these contrived, heavily-edited shows are going to be more real than the real-life courtroom footage that Court TV is known for.

What do you think, PopWatchers—is my ruling too severe? And what other TV networks would you prefer to rechristen?

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Grandpa in Iowa Tue, Aug 14, 2007 at 06:21 PM EST

NFL/Trut-V Update: In another departure from tradition, Trut will add several psychics to the broadcast team. This will allow the commentators to forecast the outcome more accurately. This will come in particularly handy for those without Internet access, since the cable TV transmission will stop midway through the third quarter and viewers will be instructed to log on to Trut's website to watch the remainder of the game. Noitall said "Our target audience tends to have a very short attention span and we don't want to lose them by carrying on football coverage too long. Cable viewers will get to watch a very exciting COPS rerun instead of having to sit through the last part of the game."

Grandpa in Iowa Mon, Aug 13, 2007 at 10:32 PM EST

Breaking News:

The NFL announced today that Superbowl XLV will be carried live by Trut V. The former cable network Court TV has changed its name to Trut V, apparently derived from Scandinavian slang for "mug" in an ongoing effort to increase viewership.

John Noitall, CEO of Trut, said "The network is very excited about the opportunity to carry the game."

Plans for improved viewer involvement are also in the works. The first major change is in regards to commercials. Since many viewers in Trut V's target audience are very interested in the new commercials to debut during the game, commercial breaks will not be delayed until a break in the action on the field. Instead, the ads will be run on a preset schedule. Trut's team of experts will bring viewers up to date on the game between commercials.

Judy Hicks Thu, Jul 19, 2007 at 10:26 AM EST

I agree whole heartedly with your article on the switch from Court TV to truTV, whatever that is. I didn't read as to whether there will still be trials on the show or just reality based shows. What's up?

Young People Today Sat, Jul 14, 2007 at 09:08 PM EST

People argue that MTV should change it name cause it doesn’t live up to the title, now that CourtTV want to change because there up and coming program won't live up to the original name...We still get mad

Note: Old Viewers don't live long to enjoy there program...that why you get the young so they be a follower through there lives and the cycle continues

tk Thu, Jul 12, 2007 at 11:57 AM EST

binky - I'm with you, CourtTV used to be the BOMB, now it stinks... - I guess like daisyj says - Old people watch it and they hate old SMART people.....

Tim Thu, Jul 12, 2007 at 09:01 AM EST

As long as CourtTV/TruTV isn't reshuffled on the cable dial, I could care less. A 2-hour block of COPS on Sunday night! What a way to end the weekend.

BinkyM Wed, Jul 11, 2007 at 10:53 PM EST

Between "Psychic Detectives," "Haunting Evidence," and the Duke lacrosse case, I'd hardly call it "tru." Throw in "Hollywood Heat" on top of Star Jones and they may as well just call it by its true name: "crapTV." Seriously: courtTV used to be the most interesting channel on TV, and now I seldom watch it anymore.

Alyson Wed, Jul 11, 2007 at 10:25 PM EST

You know how sometimes you don't want to talk to people? So you put them in your phone under Do Not Answer? I want channels that are called Do Not Watch. HGTV, for instance.

musicdweller Wed, Jul 11, 2007 at 09:41 PM EST

That is hideous! A terrible, terrible decision.

Mozz Wed, Jul 11, 2007 at 07:48 PM EST

I was going to come here and say something terribly witty, but daisyJ schooled me! I bow to DaisyJ.

Dan Daoust Wed, Jul 11, 2007 at 06:46 PM EST

Tru dat.

Gone Courtin' Wed, Jul 11, 2007 at 06:16 PM EST

The name change was brought on by a libel suit from a network whose theme is old-fashioned romance--the kind where the gentleman comes 'round to the lady's house and watches her knit.

daisyj Wed, Jul 11, 2007 at 06:09 PM EST

Scene: The Court TV offices. Three executives are gathered around a table.
Executive 1: What's the problem with our network?
Executive 2: Old people watch it.
Executive 3: We hate old people.
Exec. 1: I bet the antichrist is old.
Exec. 3: We only want young people to watch.
Exec. 2: Why is that, again?
Exec. 1: Because if we sell enough things to young people we will never die.
Exec. 3: We should make it stupid. Young people are stupid.
Exec. 2: And we need a stupid name.
Exec. 1: CondescedTV?
Execs. 2&3: Nah.
Exec. 3: Hey, look! If you take the last three letters of "Court" and read them backwards, they spell "tru".
Exec. 2: The kids love backwards things.
Exec. 1: Like their hats!
All: Perfect!

docsanchez Wed, Jul 11, 2007 at 05:54 PM EST

Companies need to stop hiring consulting firms to make bad decisions for them. These companies can do that on their own. Ask the people in the programming department. They're great at making bad decisions.

Cappy Wed, Jul 11, 2007 at 04:52 PM EST

This is a mistake. Why go from a name that is easily identifiable and tells you what the product is, to a name that says nothing?

PicklePancakes Wed, Jul 11, 2007 at 04:43 PM EST

I think trashTV sounds better and is more appropriate.

mark in nyc Wed, Jul 11, 2007 at 04:33 PM EST

aint nothing true about Star Jones

mike Wed, Jul 11, 2007 at 04:33 PM EST

The CW should changed to R.I.P.
(Everwood & Veronica Mars should still be on the air)

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