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Excuse me? Excedrin? What are you selling me?

Apr 16, 2007, 03:45 PM | by Michael Slezak

Categories: 'The Bachelor', Advertising

So how about this new ad for Excedrin: Back and Body (apparently starring fitness model Rusty Joiner — and no I did not make up that name) with the opening line, "Let nothing stop you in the pursuit of your passion"? Apparently, this dude's passion involves sprinting stony-faced (and shirtless) through an urban landscape, across the bridge and into the woodlands, and right through a scenic lake, his muscles glistening in the sunlight all the while. My passion? Well, suffice to say, it's more along the lines of "stuff face with new variety of Gorgonzola purchased at Shop-Rite, pair with tasty German Riesling, settle in for evening of Dancing With the Stars/The Bachelor: Officer and a Gentleman." Which makes me pretty certain this product's probably not for me. Waah-waaah.

Mozz Tue, Apr 17, 2007 at 08:52 AM EST

I didn't know who Rusty was until I googled him. Anyway, any person who jogs through highways, rocky mountain sides, and then runs right into a LAKE... deserves to be in pain. Hey Rusty, ever heard of jogging in a park!

Silv Tue, Apr 17, 2007 at 08:17 AM EST

Lucia, thanks for the link - SOOOO appreciated!

Jenn Tue, Apr 17, 2007 at 08:15 AM EST

If I were to take two of these tablets, would I start bulging with muscles?

Silv Tue, Apr 17, 2007 at 07:59 AM EST

I'm not ashamed to say I watched this commercial at least 10 times before I noticed what the ad was hawking. Rusty, it hurts so good.

Lucia Tue, Apr 17, 2007 at 01:32 AM EST

That's nothing compared to the Dolph Lundgren workout video. The awesome hair is pristine as he warms up every part of his body, while also urging you in his odd accent to FEEL the stretch. The best part...is the soft-porn concentration on the glutes!

http://www.youtube.com/watch?v=-WX-UFCX9Kc

Ed2vii Mon, Apr 16, 2007 at 05:34 PM EST

Michael, stop pretending you didn't get "up" for the occasion!

Ed2vii Mon, Apr 16, 2007 at 05:32 PM EST

Michael, stop pretending you didn't get "up" for the occasion!

Gay Bri Mon, Apr 16, 2007 at 04:55 PM EST

Oh, Michael...honey, don't pretend you don't know who Rusty Joiner is! Let me tell you, I don't care what he's selling.....I'm buying.

furry_tom Mon, Apr 16, 2007 at 03:03 PM EST

He's running down a freeway, when all of the sudden, Forrest Gump comes running up beside him. When it becomes clear that Forrest is about to pass him, he elbows Forrest in the neck and leaves him choking and clutching his throat on the side of the road.
Tagline: "Excedrin, we don't take c**p from anyone."

furry_tom Mon, Apr 16, 2007 at 02:57 PM EST

Who's got time to put on a shirt when there's running to be done?
I'd like to see more of these commercials. How about one where he's run to the artic circle and confronted by a polar bear that rears up on it's hind legs to threaten him, but he bursts right through the polar bear without breaking stride.

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