DVD Death Watch
Dec 1, 2006, 06:00 AM | by Hannah Tucker
Categories: DVD/Video, Superman Returns
Are the DVD’s days numbered? Two new recent developments are likely to affect most pop culture consumers. Wal-Mart unveiled its own video download service (first available title is the new-to-DVD Superman Returns, pictured), while the CEO of Regal Cinemas said Wednesday that Regal won’t allow the window between a film’s theatrical and DVD release dates to close completely.
But is this really a big deal? Um... yeah. Wal-Mart accounts for a full 40 percent of U.S. DVD sales, and Regal is the country’s largest theater chain (they were also the first to have pretzel bites, if memory serves). In other words, what these guys do affects millions of PopWatchers across the old U.S. of A.
But why, you ask quite logically, would Wal-Mart want to cut into its DVD sales by offering films for downloading? Glad you asked: they don’t. The movie download only comes (at a extra fee) with your purchase of the physical disc, the idea being that you can -- for one low, low Wal-Mart price -- watch Superman Returns on your TV, your laptop, and your video iPod. But this just seems like Wal-Mart is aware of the slippery slope of DVDs and downloading: it’s only a matter of time before the discs themselves become obsolete. As stagnating DVD sales show, Americans are increasingly curling up with an iBook and a mug of Swiss Miss instead of plunking themselves in front of the plasma screen.
Getting in the car and driving to the multiplex is also an increasingly unpopular option. The thing I hear again and again from friends is: why go to the theater when the movie will be out on DVD in a month? (That’s an exaggeration, of course. The average lag time is four to five months, according to Regal CEO Michael Campbell. But it used to be six.) If a studio wants to release a DVD too soon after the theatrical release, Campbell says, Regal might just refuse to show it (oh, it’s so on!). If theaters get their way, DVD sales are going to keep tumbling, and manufacturing physical discs isn’t going to make much business sense anymore (see: CDs vs. iTunes). Wal-Mart (going the way of Apple and Amazon) could sell downloads without having to “pay” someone (I was going to try and keep my disdain for the big W-M out of this, but whatever) to crank out the discs.
Finally, a (brief) historical perspective: DVDs have only been around since 1997 and didn’t surpass VHS sales until 2003. 2003! Yet once discs trumped tapes, the latter medium went the way of the dinosaur alarmingly fast (the above statistics are from Variety’s clever VHS obituary). Downloading files seemed poised to gobble up DVDs even quicker. But what do you think, PopWatchers? Am I wrong? Am I not giving Netflix's quest for world domination enough credit? Sound off on how you think you’ll be watching your collection of Wire episodes in 2010.

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