Michael Richards' racist rant: Career-killer or career-reviver?
Nov 20, 2006, 12:39 PM | by Michael Slezak
Categories: Current Affairs, Television
TMZ's expletive-laden clip of Seinfeld alum Michael Richards' weekend set at The Laugh Factory is, in a word, upsetting. (Click here to see it.) From what I can tell, there's not really a "joke" (or a setup to a joke) anywhere in sight, just the comic best known as "Kramer" spouting the N-word and engaging in increasingly belligerent banter with his audience before finally walking off the stage. What's depressing to me -- beyond the obvious ick factor of watching a popular comic actor spewing racial epithets -- is how, potentially, this ugly incident might pay off for Richards, an actor whose career has sagged mightily since his Seinfeld glory days. Think I'm crazy? Try this scenario on for size.
Richards performs his despicable routine, and of course, it's videotaped. Footage gets quickly distributed throughout the blogosphere (hi, PopWatch!), and eventually winds up on six o'clock newscasts everywhere. Richards' publicist releases a statement saying the actor's remarks were taken out of context, or, as my colleague Dalton Ross is guessing, that said remarks were meant to "'challenge people to think about racial stereotypes'…or some crap like that." By the weekend, there'll be the inevitable trip to rehab, for addiction to alcohol or painkillers or racial slurs. Next up, a "ripped from the headlines" episode of Law & Order (and maybe a flavor of CSI, too), followed -- just in time for February sweeps -- by the Conciliatory Interview Tour of Larry King, Diane Sawyer, Today, and (if she'll have him), Oprah. Sure, there'll be plenty of folks who won't ever buy what Richards is selling, but if the goal is to be talked about, to get his name back in the limelight (and on the lips of even a handful of casting directors), won't Richards end up further ahead, career wise, than he was last Friday morning?
I'm not sure what the solution is here, either. If you watch the clip of Richards' set, it's hard to avoid discussing it, to express to a friend or a colleague or a family member (or a blog message board) how upsetting it is to hear that kind of language coming from a public figure. It can't just be ignored. But on the other hand, if buzz (good, bad, or repulsive) is the endgame, couldn't we be on the cusp of a day when publicists plan hate-speech incidents or assaults on service people as last-ditch attempts at salvaging careers? If Naomi Campbell slaps her assistant, and no one hears it, does she have to punch her twice as hard the next time around?
Then again, maybe I'm overreacting. As my colleague Jeff Jensen points out, playing devil's advocate, "we're mulling coverage of an out-of-context piece of videophone film, which is certainly offensive on its own, but is also posted on a celeb gossip site with a deeply invested interest in capturing famous people at their worst. It was also recorded at a comedy club, where 'comedians' say the darndest things all the time, and often blur the lines between performance and reality. Do we have any idea of the full context of the routine, if Richards uses audience plants, or if Richards is the kind of comedian with a performance-art background and an interest in the power of language and Borat-esque audience engagement and all that avant garde stuff? Because I want to say when I did a piece on his ill-fated sitcom a couple years ago, that came up. It could very well that the worst sin Richards has committed here is performing a comedy act that just didn't work."
Interesting stuff to think about, PopWatchers. I leave it to you to continue the discussion.

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