I hate The Gap's ads so much right now!

stuwyl stwiq Sat, Oct 18, 2008 at 08:40 AM EST

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John Stevens Sun, Jun 17, 2007 at 03:27 PM EST

why don't you try www.adzlive.com I just joined and they pay publishers for signing up. The payout is great compared to most ad sites and much better than google adsense.

lisa fisher Sun, Dec 31, 2006 at 12:09 PM EST

Am i the only person who hasnt seen the ad? Anyway, im sure if the family approved it then Audrey would too, it would be good to know though that the company would at least donate some of the profits made by using her in the add would go to the Audrey Hepburn foundation for UNICEF, im sure then it would have made Audrey delighted as she would of done anything possible including using her imagine to promote awareness for those in need of help.
lisa fisher

Sarah Thu, Oct 26, 2006 at 05:34 PM EST

By the way, no offense....but anyone over the age of 35 should not even care what the Gap is doing. I don't think their target audience is in their 40's or above. They know Audrey was a fashion icon and they are trying to bridge the Gap between the old and new. Hence using Audrey's image to sell a style of pants that used to be in back in the day.

You know you're too old to shop at the Gap if you saw Audrey's movies when they first came out. Sorry to be so harsh, but all these "hate" comments are ridiculous.

Sarah Thu, Oct 26, 2006 at 05:26 PM EST

I love Audrey and I love the commercial. Who cares if the Gap is using her image to sell their "skinny black pants." Honestly! If her family gave permission then they obviously felt confident she would be cool with it. As I recall there are always companies using stars (dead and alive) in their ads. Half the time I barely pay any attention. This time I did...because it was done VERY WELL.
The ad is a success and this blog and all the "OMG, I HATE IT" talk is proof. They've achieved their goal. They got you paying attention.

Love the commercial! Up there with the Volkswagon and Apple commercials.

eleanor Mon, Oct 23, 2006 at 02:05 AM EST

Audrey Hepburn herself said that she used her celebrity to raise money for UNICEF and her sons are still using it for that same purpose, just as she wished.

The Gap ads are putting her back in the public eye in a big way, introducing her to a new generation, and thereby extending that celebrity and its usefulness for raising money even further. I think that she'd be astounded and very pleased that she's still a bankable commodity and that Sean and Luca are carrying on her work.

Cary Sat, Oct 21, 2006 at 09:15 AM EST

Not only does the GAP exploit whatever esteemed cultural icons possible to make a buck, it also beats its credit card customers to a pulp. Pay them no attention and avoid the exploitation in corporation land. Huge GAP between public appreciation and coveting the almighty dollar.

ari Sun, Oct 15, 2006 at 01:18 PM EST

And, sadly, if the full figured gals were offended by the “skinny” pant they need to get over it. If one word sets you off, then you should look for the reason one word annoys you. Is “skinny” the word more offensive than “skinny” the image? Think about it. Fashions come and go with little regard for the size you wear. Fashion is fashion, nothing more. Women of all sizes should wear what they like, what they can, and celebrate fashion in general. There is no room in the world for envying the skinny gals or anyone one else for that matter. WE should celebrate indiduality, independence, and the artistic genius that creates the fashion we love to oggle, especially when little audrey wore them.

dave Mon, Oct 9, 2006 at 10:02 PM EST

i'm 45 and have always admired audry hepburn, she was a great entertainer and humanitarian.
i also absolutly hate the gap and would never set foot in one of their stores ( i don't think they even make clothes for grown ups anyway).
the commercial ,on the other hand, is very cool. i like the way the director (or editor) blended the funny face clip with semi-contemporary music. i wish it was a video instead of a gap commercial. i think i'll just go rent funny face, it was always a favorite.

baksheesh Sat, Oct 7, 2006 at 08:55 PM EST

I am 48 years old watching the Gap ad with my in-laws (around 70 years old). They are appalled at the image of Audrey Hepburn, but I am burning over the use of the AC/DC song. My God, we have no hope!

Susan Thu, Oct 5, 2006 at 09:45 AM EST

I hate the new "skinny gap" commerical with the late Audrey Hepburn.I would rather stick a fork in my eyes then see it. Every time it comes up, I have to change to channel. Don't get me wrong I love Audrey Hepburn, but what gap did what tasteless. I just hope that the commerical stops running to TV or at least for it not to show up so often.
Susan

Sarah Wed, Oct 4, 2006 at 08:45 PM EST

hi, i was looking for a website for Audrey Hepburn for my school project and i came across this website, and you guys are pretty pathetic wasting your time talking about how you "loathe" a commercial c'mon give gap a break you guys try and come up with a commercial for skinny black pants i actually like it it and i think its a good add, sure express your opinions but why waste your time writing one of these stupid comments and talking bad about the gap..uhh grow up...ITS A COMMERCIAL

Ari Wed, Oct 4, 2006 at 07:36 PM EST

As a huge Audrey fan I think she would have gotten a kick out of this ad, and I suppose if we asked her children they would agree. And so what if the Gap uses images of those that have gone on ahead; we all know that Audrey wore black in a classic manner that transcends the world in an infinite way (so why shouldn’t she?), so let the ad celebrate that moment in fashion when Audrey helped inspire a classic as timeless. I have personally worn the little black Gap pant since the last incarnation of them in the 90s; they have, and always will be, the classic woman’s best friend. Furthermore, as a former fashion buyer/junkie, the genius of putting together classic rock, classic pants, and classic Audrey creates an innovative advertisement in a time when TV ads rarely make clear what they are selling. The Gap should claim success for the ad, and hopefully find success at the cash register—basics good, trendy absurd! I’m hoping the Gap will return to the basics, adding an occassional twist of trend that spices up the wardrobe now and then. Maybe they should hire me to assist them with marketing ideas—I am pretty astute when it comes to predicting and manipulating what women want to see in an ad.

Liliana Tue, Oct 3, 2006 at 03:07 PM EST

To say I loathe those commercials does not cover it. I click away as soon as they come on.

jack Thu, Sep 28, 2006 at 03:58 PM EST

Am I the only one who hates it because anything that forces me to listen to AC/DC is worth hating? Also, I think that particular scene is about the dumbest of her entire career, and out of context it is even worse.

Me Thu, Sep 28, 2006 at 02:09 PM EST

IS it not the intent of most films (even classic ones) to be made for the purpose of making money. Didn't most of the beloved actors of all time star in movies so they could have money and live glamorous lifestyles? And be immortalized (even in silly commercials)!! If you say no they did it because they were artist you would be wrong. Because you can be an artist at a local playhouse theatre. Why then are people so upset about this commercial. So what if the kids of Audrey are doing it to make a buck. Or if the gap is using her image to make OF ALL things MONEY. Gosh who would think of such a thing. In a captilist society like ours??? NEVER

Fatima Wed, Sep 27, 2006 at 06:44 PM EST

oh god, none of you watch csi new york tonight

audrey. hepburn. bank robbers.

hayley Wed, Sep 27, 2006 at 01:14 PM EST

Amen.

Tiff Wed, Sep 27, 2006 at 03:05 AM EST

First thing I thought when I saw the commercial -- Gap wasn't even around when that movie was made!! (Funny Face was released in 1957. Gap was established 12 years later in 1969). While I appreciate the general creativity of the commercial, I still think it's poor form to use a clip from an older film that was made before the company's own existence and then try to pass the product off as their own.

Let's make one thing very clear - Audrey Hepburn was NOT wearing Gap pants in that movie and in that ad.

GET A LIFE Wed, Sep 27, 2006 at 01:41 AM EST

OH GET A LIFE PEOPLE!!! DON'T YOU HAVE BIGGER FISH TO FRY??

GET A LIFE Wed, Sep 27, 2006 at 01:39 AM EST

OH GET A LIFE PEOPLE!!! DON'T YOU HAVE BIGGER FISH TO FRY??

Gia Wed, Sep 27, 2006 at 01:37 AM EST

Glad you said it. We've been complaining around my house about how they tarnished her image with a crappy GAP ad.

Pooty Tue, Sep 26, 2006 at 11:34 PM EST

End of the day: Gap's getting a lot of publicity. Mission: Accomplished

Heather Tue, Sep 26, 2006 at 10:50 PM EST

i know everyone is hating the ad, mostly because it shows audrey dancing to ac/dc and people think that it shows great disrespect to her.

however, i can honestly say that i don't think audrey would mind the gap using her for their company for this one sole reason: MANY of the proceeds that are made during the "black is back" campaign are going towards the audrey hepburn children's fund, which helps less fortunate children of this world (as you all know she was a UNICEF ambassador). and i know you're saying 'well, how can you be sure that the proceeds will go to it?' well, you can be sure they WILL because audrey's sons sean ferrer and lucca dotti were the ones who made the deal with the gap to do this. first off, they would never ever do something that would have made audrey not be represented the way she wanted to be. any company, person, etc. who wants to use anything pertaining to audrey's image MUST have permission from her two sons. sean was his mother's best friend, and he would never ever do something that would tarnish his mother's image.

audrey would be happy to know that more money is being given to a charity that helps the world's children. she said that out of all the movies and other work she did, none was more rewarding and important to her than her UNICEF work. and who cares if she is dancing to ac/dc. did you know audrey was a big fan of michael jackson's music?!

heather Tue, Sep 26, 2006 at 10:49 PM EST

i know everyone is hating the ad, mostly because it shows audrey dancing to ac/dc and people think that it shows great disrespect to her.

however, i can honestly say that i don't think audrey would mind the gap using her for their company for this one sole reason: MANY of the proceeds that are made during the "black is back" campaign are going towards the audrey hepburn children's fund, which helps less fortunate children of this world (as you all know she was a UNICEF ambassador). and i know you're saying 'well, how can you be sure that the proceeds will go to it?' well, you can be sure they WILL because audrey's sons sean ferrer and lucca dotti were the ones who made the deal with the gap to do this. first off, they would never ever do something that would have made audrey not be represented the way she wanted to be. any company, person, etc. who wants to use anything pertaining to audrey's image MUST have permission from her two sons. sean was his mother's best friend, and he would never ever do something that would tarnish his mother's image.

audrey would be happy to know that more money is being given to a charity that helps the world's children. she said that out of all the movies and other work she did, none was more rewarding and important to her than her UNICEF work. and who cares if she is dancing to ac/dc. did you know audrey was a big fan of michael jackson's music?!

************ Tue, Sep 26, 2006 at 10:23 PM EST

This ad makes me ashamed to love Gap's OTHER jeans. You know, the ones they never advertise that a million others here have mentioned, the boot cut? I have yet to see these on anyone. Anyone real and not Hollywood plasticized.

I think of Audrey Hepburn as a classy, elegant lady. I would never think that she would approve of a Gap ad, regardless of the money offered to her. ONE campaign, something benefiting helping others, sure. But that's only my take.

I also agree with what several others have said about Gap using another designer's clothing to sell theirs. I find that to be the most ridiculous part of the whole campaign.

And to those who say we take it to seriously, posting about being annoyed does not equal a serious reaction. It's an entertainment blog folks. Maybe y'all take the responses to seriously.

Maeve Tue, Sep 26, 2006 at 08:51 PM EST

Tawdry Audrey's comment was really funny.

I just hate the ads because I hate the skinny pants look. AND, Kate Moss was spotted wearing boot cuts again so no one should go and buy these horrible stupid pants.

Kelisha Tue, Sep 26, 2006 at 03:50 PM EST

I posted earlier, commenting about my daughter's reaction to "Funny Face." My kids are 14 (my daughter) and 17 (my son), and they'd darned well better know who Audrey Hepburn is! My son says that they are not representative of their generation - but as long as there is Cable TV and parents who love Gershwin (as well as Seinfeld's George, renting "Breakfast at Tiffany's."), she'll be around! We may not always be able to fit in the skinny pants, but there'll always be an Audrey.

Sherry Tue, Sep 26, 2006 at 03:47 PM EST

I hate the print ads. It's funny how there's so much misunderstanding around this issue. All my friends think my hatred of the print ads is either a hatred of skinny pants or a hatred of the Audrey commercial. And here, some folks are misinterpreting your distaste of the appropriation of Audrey w/ a problem with the pants.

As for the TV ad, it doesn't bug me too much ... after seeing Fred Astaire dancing with a vacuum cleaner, I'm kind of dead inside.

Oh, and my point ... I'm in SF and the print ads are literally every three steps downtown (literally ... they're like on the floors of the underground stations) and they're so stupid, b/c everytime I see a skinny black pant, esp. with a white sock, it does not remind me of Audrey.

It reminds me of Michael Jackson, and then I have to go home and take a long, hard crying game shower.

I hope this campaign bankrupts the company once and for all.

Auriana Tue, Sep 26, 2006 at 03:41 PM EST

Rose - I'm 27 and I love Audrey (favorite movie being Roman Holiday). I can also vouch for my friends who are all the same age and also know who she is.

chocolatespirit Tue, Sep 26, 2006 at 03:11 PM EST

I thought I was the only one who thought this ad campaign was creepy and disrespectful as hell.

Jake Tue, Sep 26, 2006 at 02:41 PM EST

I completely disagree with you. I love the ad. I think it's very original and very memorable.

Bert Tue, Sep 26, 2006 at 02:33 PM EST

Nicole, I thought this blog was about Audrey Hepburn........

Bert Tue, Sep 26, 2006 at 02:19 PM EST

Sheesh, is nothing sacred anymore??

Nicole Tue, Sep 26, 2006 at 02:19 PM EST

Why are people complaining at the fact that Gap is selling skinny jeans? It's not like those are the only jeans they sell. They do have jeans that suit the "average" woman. What are they supposed to do, only make clothes that everybody looks good in? Impossible!!! While you're at it start complaining about spandex, crop tops, and everything that probably doesn't flatter the average woman.

Courtney Tue, Sep 26, 2006 at 01:30 PM EST

Sorry to say, Ashley, but the "young generation" does not include us 28 year olds. I doubt many of the 8th graders I teach have any clue who she is.

em Tue, Sep 26, 2006 at 01:24 PM EST

I find it funny that the Gap chooses to sell Audrey-style pants to a country that is decidedly un-Audrey-esque. Screw you, Gap--not everyone looks good in skinny black pants, even petite girls who are barely 5'2" like me. But back to the commercial--maybe it wouldn't be so damn annoying if they didn't show it ever 0.34 seconds. I was introduced to Audrey when I was a little kid through the movie "Roman Holiday"--it makes me a little sad that a lot of people will now know her as that chick in the Gap ads.

ashley Tue, Sep 26, 2006 at 01:19 PM EST

to the poster who was wondering whether the younger generation know audrey hepburn - i'm 28 and she is one of my favorite actresses. she is a timeless fashion icon, and one of the greatest actresses of all time; if you know anything about movies and/or fashion, you know her. i don't know if this translates down the line to kids in their teens, but i'd be surprised if people in their 20s and 30s didn't who she was.

that being said, i don't mind the ad, but this skinny pant trend is ridiculous. have even stores like the GAP now given up on designing for the average american woman? those pants only look good on skinny models or people with dancer's bodies, like audrey hepburn.

maxpurr9 Tue, Sep 26, 2006 at 01:11 PM EST

this ad, along with any other that tries to tie the watcher emotionally to a corporate product, is disgusting and wrong. it is a direct manipulation of the watcher's subconscious. i have to say the worst of the bunch currently, is the beatles' "all you need is love" song being used for a credit card company--that makes me want to take a rifle to the television set-elvis style!

roel Tue, Sep 26, 2006 at 12:58 PM EST

sure, the ad may have 'done its job' todd by having us discuss it, but that doesnt' mean we're all gonna rush down to our local mall and buy out all their 'skinny black pants.' so, no, you won't be seeing me at the racks.

Liz Tue, Sep 26, 2006 at 12:29 PM EST

Using the great Audrey Hepburn as a marketing ploy to bolster your struggling business? Sacrilege!

SCARLETT Tue, Sep 26, 2006 at 11:59 AM EST

I HAVE to either mute the tv or change the ch as SOON as i see this commercial coming...and they play it on like EVERY commercial break on prime time!!! Happy im not alone!

Donna Tue, Sep 26, 2006 at 11:45 AM EST

OOOOH, where's the remote? Gotta switch the channel gotta do it quick! Two seconds of this ad is too much. I'd rather watch a Mike Dewine campaign ad, and I HATE Mike Dewine.

GoddessLu Tue, Sep 26, 2006 at 11:42 AM EST

BTW, unless you have no hips, smallish feet and no tummy whatsoever, SKINNY PANTS SUCK.

I'm sticking with the boot cut.

GoddessLu Tue, Sep 26, 2006 at 11:40 AM EST

OK, I like the GAP usually and the SJP/Jump & Jive/West Side Story-ish ads were pretty good but this one IS creepy. Like a post-er said, the first time I thought Wow, that's kind of neat. Every time thereafter I hated it. I love Audrey and see why the Gap would pick her as the Skinny Pant icon but PLEASE--she's not wearing the product (how COULD she without exhumation?) and the ad tries to convey who would but its just wrong wrong wrong. Love AC/DC too--did Angus need more whiskey money?

dee Tue, Sep 26, 2006 at 11:37 AM EST

I have to be honest and say that it grabs my attention. At first, I was like, I don't know. I now think the ad is cute. It's a reminder that we should be careful of who we call style icons today (as the term is so over used) b/c most people are copying a style previously made popular by a true style icon, Audrey Hepburn. Hepburn had a deliberate impact on fashion and so that's why I'm fine with it. I think it would be whoring her image if it didn't concern something that she enjoyed. I think she would probably be amused by her still ongoing impact. my 2 cents....

Stephanie Travitsky Tue, Sep 26, 2006 at 11:04 AM EST

Rose:

Err, I hate to say this but...

The chances are that the every day average teenager will be introduced to Audrey Hepurn sooner or later when they have to read George Bernard Shaw's play "Pygmalion". Why? Because she starred in the movie version of "My Fair Lady" or if they are required to read Capote's "Breakfast at Tiffany's".

Todd Tue, Sep 26, 2006 at 10:47 AM EST

Well the Marketing department at the GAP must be getting serious bonuses for this ad. As any intelligent person will tell you, an ad is supposed to make you remember a company's product. This ad has gotten into so many people's heads that it will forever be impossible to seperate skinny black pant, Hepburn and GAP. Whether you buy the pants or boycott the GAP forever(as if that's ever happening) the ad did its job, you're all talking about GAP. See you all at the racks!

cRAIG Tue, Sep 26, 2006 at 10:36 AM EST

a horrible ad for non-rockers who pretend they like bands like AC/DC and Black Sabbath, when we know they don't have a clue...

thwarted Tue, Sep 26, 2006 at 10:34 AM EST

That campaign ensures that I will never shop in a Gap ever again.

Rose Tue, Sep 26, 2006 at 10:29 AM EST

I also wanted get some feedback from some young (under 30) people on this. My husband (age 58) and I (age 36) have a disagreement - he thinks that the younger generation have no idea who Audrey Hepburn was and probably have only seen her in this commerical, I think that like Marilyn and Elvis, she has a special place in pop culture and that she's considered a fashion icon to young people (which is why the Gap would have wanted to use her image in the first place). Who's right on this one?

gil Tue, Sep 26, 2006 at 10:24 AM EST

You can be quite sure that any money involved will be going to charities, which was what Audrey Hepburn would want. I don't believe for a minute that her sons are doing this to make a buck. She was too classy to raise kids like that!

Rose Tue, Sep 26, 2006 at 10:23 AM EST

I kind of like the commercial, because I enjoy all things Audrey, but I sure do hate the pants! I was at the Gap last week, when a salesperson asked me if they could help me what I wanted to say was "Yes, make this clothing stop being so ugly!"

Kelisha Tue, Sep 26, 2006 at 09:59 AM EST

I HATE, HATE, HATE the Gap Ad. My daughter hates "Funny Face." I tell her, "Sure, Audrey Hepburn gives up her free-spiritedness to go into the sunset with an old, bald, short, gay man, but, for chrissakes - it's GERSHWIN! Not electrified sound-bites!" It's this part that really disturbs me!

RobSD Tue, Sep 26, 2006 at 09:57 AM EST

I was shocked when I first saw the classic Audrey Hepburn in that commercial. How dare they use her image without permission. I know her son was very protective of his mother's image. I was more shocked by your comment that the son approved the use of Audrey for the commercial. I guess he must need the money. What a disgrace.

roel Tue, Sep 26, 2006 at 09:40 AM EST

gap has always sucked arse in my opinion, but to do this to her and adding insult to injury with ac/dc, they've finally done it. poor audrey. i hate them even more now.

dma69 Tue, Sep 26, 2006 at 09:34 AM EST

Either way, I don't care because (1) I was never a huge fan of Audrey's to begin with, Yet I like Breakfast at Tiffany's only because of Capote and (2) I can't wear skinny black pants anyway.

Denise Tue, Sep 26, 2006 at 09:27 AM EST

Thank you!!!!! This ad is even more annoying than "Head-On, apply directly to the forehead" !

ftworthbabe Tue, Sep 26, 2006 at 09:25 AM EST

Just like Fred Astaire dancing with a vacuum cleaner, remember?

Amber Tue, Sep 26, 2006 at 08:57 AM EST

I like the ad for the first three seconds--up until she starts dancing. And those pants are hideous--why bring back a style that only supermodels can wear?

Elizabeth Tue, Sep 26, 2006 at 08:49 AM EST

My mom "resents" this ad because they use a dead person. Didn't know you could "resent" a commercial, but there ya go.

Auriana Tue, Sep 26, 2006 at 08:37 AM EST

So glad to see that others share a hatred of this ad! My roommate and I were discussing how we hate that they're using her for Gap ads. Not to mention that the style/pants in question are absolutely hideous.

Jack Tue, Sep 26, 2006 at 08:07 AM EST

I think the new ad is fantastic! It's fun, creative, energetic and miles ahead of all those other stupid, idiotic, silly TV ads that make me so nauseous I have to turn the sound off when they come on. I think the ad celebrates Hepburn rather than disrespects her. Doesn't anyone have any sense of style anymore?

Fatima Tue, Sep 26, 2006 at 08:05 AM EST

so and so must be spinning in his/her grave!

honestly, no more of that people.

Anna Tue, Sep 26, 2006 at 07:59 AM EST

The ads are annoying but after seeing Fred Astaire dance with a vacuum cleaner, I've sort of gone numb to this sort of thing.

Amber Tue, Sep 26, 2006 at 07:51 AM EST

I like the ads, I am petite like audrey and these ads made me go try on the pants. Personally, I hate the Gap and hated the pants but I love the ads!

LuLu Tue, Sep 26, 2006 at 07:35 AM EST

I hate these ads. There is no way if she were alive she would have ever agreed to the horror that is these ads. The Gap should be ashamed that they degraded such a fashion icon in this manner. Her son is obviously looking to cash in, what a shock--shame on him as well for being such a sell out!

K Tue, Sep 26, 2006 at 07:25 AM EST

I think the ads are annoying, but I am also glad to see her on TV. However, Audrey Hepburn's the only person who looks good in black skinny pants.

Oh, and to clear something up, the director of "Funny Face" made her wear the white socks to draw attention to her feet while she danced. She hated wearing them and thought they looked dorky, too.

KTS Tue, Sep 26, 2006 at 07:10 AM EST

My brother and I were just discussing our mutual disdain for this ad yesterday. The fact that Audrey's son okayed us brought us to the conclusion that unfortunately he must now be a broke crackhead. Why else would he allow this?

Can't stand any commercial that uses a dead icon to promote a product that probably wasn't even in existence while they were alive. Even goes for John Wayne and I don't even like him.

While we're on the commerical riff though I have to mention that I still prefer dead celebrities to the commercial with the singing belly buttons and the Charmin commercials with the bear in the woods. Don't know why but those two commercials freak me out....

Rhonda Tue, Sep 26, 2006 at 06:54 AM EST

The irony is that Audrey Hepburn, if she were alive today, wouldn't be caught dead in clothes from The Gap. (Givenchy must be spinning in his grave!) I'm against dead celebrities being used to hawk someone's wares---Son of Audrey, what were you thinking?

Juan Tue, Sep 26, 2006 at 06:41 AM EST

Loved the ad the first time and still love it now. I'm not usually a fan of regurgitating old footage to hawk modern products (the Vivian Vance/William Frawley insurance ad anyone?!?!?!)

Liza Tue, Sep 26, 2006 at 03:10 AM EST

I like the commercial, I liked it the first time I saw it and I didn't stop to think "Wait, she's dead." I thought it was funny and maybe a little tacky but so what? Audrey is more than just a dead person, she's a fashion icon. She's a legend. I don't think its so bad to use her image to sell clothing. It's just clothing! It's not like they were responsible for actually killing her. If anything they are paying respect to her and showing a new generation how awesome she was. In the end they are just commercials. There are better things to worry about.
Oh, and I never shop at the Gap. Their clothes are boring. There I said it!

V.M.L. Tue, Sep 26, 2006 at 02:22 AM EST

Oh, and did I mention that the ad is simply DISTURBING?

V.M.L. Tue, Sep 26, 2006 at 02:20 AM EST

First of all, I like baggy pants. And second, Audrey looks weird in the ads. Bad special effects you got there, Gap. Besides, I've seen better (like the UK Volkswagen ad that has a breakdancing Gene Kelly).

Wendell Tue, Sep 26, 2006 at 01:54 AM EST

I LOVE THIS AD BECAUSE YOU PEOPLE LET IT GET TO YOU. IDIOTS. Besides, as Michael Slezak points out, her son APPROVED the ad. So get over it.

Hey, how about that Nickleback CD, eh?

Jer Tue, Sep 26, 2006 at 01:49 AM EST

I personally am bored by the ad, but honestly, I don't think Audrey is that worried about it. I've told my wife that if something were to happen to me, she should feel free to collect money from anybody who'd pay to use my image. A commercial where I dance to Yanni Feat. John Tesh, advertising the "Baby Puppy Kicker 5000", whatever. I won't care, and if it gets my family more money. Now, how to get people to want to pay for my image...

Ross Tue, Sep 26, 2006 at 12:46 AM EST

I am chopping up my GapCard into tiny little bits! And the 21% interest rate, I'll miss you most of all. What will I do with my days?

Say No to Skinny Pants! Mon, Sep 25, 2006 at 10:58 PM EST

As someone else has already said: Love Audrey, hate the commercial. Also hate the pants. They look funny (especially with the white socks)-even on a lovely lady like Audrey. I have a tall slender physique and don't think they look good on me at all. What will they bring back next? '80s tapered pants? Give me a flattering straight leg boot cut any day.

sigh Mon, Sep 25, 2006 at 10:17 PM EST

I like them just as a reminder there was a time when hollywood was original and talented...way before paris, lindsay, nicole existed.

Jill Mon, Sep 25, 2006 at 10:13 PM EST

Love Audrey....hate the commercial. I can't believe her family gave the O.K. for that awful mess. She must be rolling over in her grave.
(p.s....is phyllis gabor who posted ...any relation
to zsa zsa ?)

Fatima Mon, Sep 25, 2006 at 10:11 PM EST

I think we should also give Michael credit for his Kelis reference.

Alicia Mon, Sep 25, 2006 at 10:10 PM EST

Ha. I keep reading vitriol about those ads. I loved that ad the first time I saw it, and still do. It makes me smile to even see Audrey Hepburn on my TV, and it's even better that they could actually make that ridiculous scene from "Funny Face" fun. Plus, AC/DC! There is no bad there. As for the pants, I have no intention of buying a pair. As if that even matters.

CC Mon, Sep 25, 2006 at 09:32 PM EST

Seriously! This ad sucks! I absolutely refuse to go into the store until they change the ad. It is ridiculous and I think the marketing people at Gap should be fired.

sam Mon, Sep 25, 2006 at 09:29 PM EST

I hate this ad. Only the Gap could make the beautiful, delightful Audrey Hepburn annoying. I turn the channel when it comes on.

Stephanie Travitsky Mon, Sep 25, 2006 at 07:58 PM EST

Funny Face! I knew that it looked familiar. Audrey is one of my favorite actresses of all time, but this ad is misleading. My guy David is a target manager at the Brooklyn Gaps and he said that women come in for the jeans but they don't fit correctly. A woman has to look like the Roadrunner to wear them.

jennab Mon, Sep 25, 2006 at 07:35 PM EST

Hate this ad SO much!! More than anything, does NOTHING to strengthen the brand. People who even know who Audrey Hepburn is HATE it...youngen's couldn't care less. Bad concept, bad execution. Gap is on the verge of bankruptcy and this is what they come up with?

Amanda Mon, Sep 25, 2006 at 07:25 PM EST

Thank you! I've hated the ad since the second I saw it. I can't help but think that she's rolling in her grave. It makes me hate the Gap a LOT.

TPK Mon, Sep 25, 2006 at 07:24 PM EST

The long version of the ad is pretty great; the truncated version...not so much. But some of these comments are absolutely hilarious.

Mulrey Mon, Sep 25, 2006 at 07:24 PM EST

I hate the ad. It makes Audrey Hepburn look silly and overly campy.

Martha Mon, Sep 25, 2006 at 07:08 PM EST

Color me appalled. Pairing Audrey Hepburn with AC/DC is like drinking Moet with a Big Mac - both are great, but not together. Instead of buying Gap, everyone should go get "Funny Face" to see that scene in its original context.

brandonk Mon, Sep 25, 2006 at 07:08 PM EST

My boyfriend laughs so hard every time he sees those ads on TV. He's never seen "Funny Face" or whatever movie that is that the dance scene is from, and he just thinks the way she dances is hilarious. Every now and then he announces, "I rather feel like expressing myself!" I can't say I like the ad campaign, but I love his reaction to it, so it can't be all bad!

soxgirl Mon, Sep 25, 2006 at 07:06 PM EST

love the ads. chill out michael.

Chris Mon, Sep 25, 2006 at 07:05 PM EST

This ad is horrible -- even worse than the ad of Fred Astaire "dancing" with a vacuum cleaner a few years back.

Can't these hucksters just leave our cherished movie icons alone and find some other way to sell pants and vacuums?

Cynic Mon, Sep 25, 2006 at 06:54 PM EST

Michael, this bothers you? I saw Dr. Phool on the Ray-Ray talk show. And then my head exploded.

latoia Mon, Sep 25, 2006 at 06:44 PM EST

Here! Here! Michael Slezak. I too hate this ad I'm glad to see I'm not alone with my rage

miranda Mon, Sep 25, 2006 at 06:42 PM EST

The worst thing about the ad is the fact that those are NOT Gap skinny pants that Audrey is wearing! Whoever the fashon designer is that made those pants should sue Gap. It is the height of arrogance and stupidity for the Gap to show someone else's designs to sell their own crappy pieces of tat.

It's simple. Mon, Sep 25, 2006 at 06:34 PM EST

The reason why it's screamin' bad is because the outfit was hideous in the film and is STILL hideous today. GAP needs to go bankrupt for this sorry attempt to connect to the baby boomer demographic with whom M. Hepburn is still relevant with. And while we're on the topic, GAP needs to FIND their target demographic.

Miles Mon, Sep 25, 2006 at 06:22 PM EST

Thank you, THANK YOU. I am boycotting GAP unitl HELLO AUDREY is out of their windows. The woman was one of the most graceful actresses of any generation, to destroy her for the skinny black pant, a trend that spain already said was a NO NO. Skinny is out GAP, didn't you get the memo. Besides, anyone who can wear the skinny black pant is not really a woman I want to meet, I like my women without eating disorders thank you very much. actually, I think only prepubescent boys seem to be fitting into those.

tsukata Mon, Sep 25, 2006 at 06:03 PM EST

OMG, thank you for writing this! I am completely creeped out by the ad. I can't put my finger on why, but I have to fast forward past it extra fast on the tivo.

Marshall Marshall Mon, Sep 25, 2006 at 06:02 PM EST

I hate new skinny clothes. People look bad especially boys all knockkneed and you can tell what their asses actually look like. which mostly ain't good. amazingly there are a lot of girly loookin butts out there. ugh. For years Gap gave everyone nice lookin asses, and provided a solid base for not so solid frames. Maybe if people in Gen Y actually worked out it would be ok. they think not eating is like going to the gym. ha.