Snap judgment: The 'Studio 60' fake blog
Sep 21, 2006, 10:14 AM | by Whitney Pastorek
Categories: Advertising, Television, Weblogs
Studio 60 on the Sunset Strip has started a viral marketing blog called Defaker (hmm... wonder who they're parodying?), and it is such a lame excuse for "blogging" that there's already a rumor going around that supposedly blog-averse creator Aaron Sorkin is writing it himself, and doing it badly on purpose.
First off, the (lone) post is too long. And trust me when I say, I know from long blog posts. Secondly, there is only the one post, which, as Mark Lisanti very graphically points out, would never fly in the Denton-verse or anywhere else, for that matter. (Unless you're low culture, and then you can leave the same post up for three months and I'll still check back on your site every day). Thirdly, the post is little more than a glorified recap of the episode, and not a very funny one at that.
But it's in the comments where things really get nuts. You must promise me you'll go there now and read all of them -- it's this surreal combination of fake commenters saying things like "I saw Harriet and Cal drinking together at The Bar after the show. Maybe Cal's trying to be the shoulder to lean on after her nasty break-up with Matt, but I bet something's going on between them..." and real live people lashing out in amazement about how horrid the entire thing is. (Props to "greg" for this golden line: "Not since the Flinstones rappin' about Fruity Pebbles has a major corporation completely misunderstood the phenomenon they're trying to cash in on.")
Anyway, I'm sure there's a lot more to come. Not sure if it's gonna be worth a daily check-in, but on the off chance Sorkin's really writing it, I'll drop by from time to time -- if for no other reason than to see if I can spot the exact moment when writing a transparently autobiographical show that's getting mixed reviews drives the poor man back to the 'shrooms.
I now open the comment space to you, PopWatchers, and encourage you to do your very best "NBC Fake Blog Comment Bot" impersonations. Don't forget to mention how awesomely shiny my hair is.
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