The CW's new billboards: Free to be mocked

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Free to not care about Chloe Thu, Sep 14, 2006 at 02:32 PM EST

When you tinhk that it can't be uglier

The CW wall
http://img456.imageshack.us/img456/8249/cwwallp1024x7682fv6.jpg
Tom
http://img366.imageshack.us/img366/6176/tomcwop3pp1.jpg
Erica
http://img103.imageshack.us/img103/7939/erikacwrk1xq8.jpg
Michael
http://img66.imageshack.us/img66/7046/rosey1xi7nr3.jpg
Kristin
http://img56.imageshack.us/img56/1676/kkcwnh9gv1.jpg

×××Atlee××× Tue, Sep 12, 2006 at 07:29 PM EST

Speaking of CW billboards...
...have you guys seen the one for Supernatural?! It reads 'FREE TO BE SCARY' and makes Jensen & Jared look *gay*
And Jensen is such a hottie, how could they! As for Jared...
...cute, very much so. Shame about the damn billboard.
CW ad is pretty funny. Love the JR Ackles laugh, it makes me lol (maybe cos he's so sexy)!
Anyway, the Gilmore Girls poster sucks. FREE TO BE *DUMB*, rather!
Anyone agree that Tom Welling is gay? I'm joking, he's far from it! What about Chad...kidding!!

Free to not care about Chloe Sun, Sep 10, 2006 at 04:32 PM EST

I was talking hipoteticaly...I watch all types of show

Free to Chlois Sun, Sep 10, 2006 at 03:50 PM EST

You’re right, people liked SR but people were dissapointed with it too. It did badly.

You’re right, I have no idea about you and your family’s qualifications in the marketing field. So then you do have marketing experience to put behind your marketing scenario?

BTW, you’re CSI fan so you don’t watch anything else? Do you watch SV or not then? And you’re only interested in CSI and Desperate Housewives? Which is it?

Maybe you should take a minute to find out about Kryptonsite which is the Smallville site for fans of the show – whether you’re a shipper, or wanting to see Clark’s journey into Superman. Thats where fans go. Don’t dismiss something you don’t know much about and while the majority of fans do. Polls on there only allow one vote per person and Clark and Chloe won the latest round of polling as best couple and AM won best actress too. And as for the TCAs, you can dismiss them all you want, but the fans voted for Chloe, and the CW noticed by congratulating her on her win on the blog. It may not of aired, but people noticed.

And the Chlois theory is the longest running thread on this Kryptonsite. It’s grown and fans still believe in it despite the presence of “Lois Lane” on the show. Be sure to google and find out about it.

So, the posters and the catching Lois Lane on screen with CK scenarios are to prove that people will tune in to the show because of seeing Lois Lane with Clark Kent? Hey, if it gets people to tune in, great - but when they do tune in, what do they find? Thirteen eps of Lois doing everything but be the Lois Lane they were expecting to see. While Chloe is doing everything “Lois Lane” should.

And the lack of Chloe in the posters and promos alienates older fans of the show – the ones who have stuck with the show through 5 seasons. And the ones who are reading in TV Guide, that hey Chloe is as important as ever, to Clark. But apparently, no one told the network that particular titbit. These older fans are the ones the CW should be bending over backwards to keep with the show and their new network. Don’t forget that side of the poster issue too.

Free to not care about Chloe Sun, Sep 10, 2006 at 02:03 PM EST

First I am not talking about I liked SR or not I reserve that right...nobody cares if I liked it or not..even if was good or bad no matter the critics people went to see it....and most people like it no matter some critics said it was bad. Suepramn returns is out there people who LIKED it probably will see the show.

"When you become a marketing specialist, you be sure to let us know."
You know me??? you know my family??? my boyfriend??? my best friend???...you don't know if one of them work in that kind of field and I gave a liitle information about how that works....is not your problem if I am a marketing specialist ...I didn't disrespect anybody for you to disrespact me with that statement...but hey when I get married I am sure that I let you know acuse you know yua are a big part of my life.

I am not a shipper person I watch Smallville cause CLARK KENT not his sidekick or his love lana or his future love Lois..I am looking for he complete his journey I don't care for every oneelse maybe Lex but the rest is zzzzz for me....but I have to be fair with the characters.

Oh yeah I see a Chloe poster (I am a CSI fan I don't watch anything else) and say who is that??? hey I will watch the show cause there is a blonde girl who looks like Verinica Mars (I saw an ad too about her) not bacause Smallville is about CLARK KENT... I ask who is she...someone tell me Chloe she is Clark's best friend she is really cool...
I will probably be like uh?? someone says "she won a TCA"...hey I did watch the TCA but I didn't saw a "best sidekick award" in that show oh yeah they didn't aired it ..I guess that it wasn't important enough to be in the main show..."she won a best chamestry poll with Tom in K-site" K-site??? you lost me there I only enter in Imdb.com or yahoo or google to search about CSI and Desperate Housewives ...is this Chloe in the movies?? I don't remember her??? Maybe maybe I'll watch it cause they said CLARK KENT not bacause Chloe...again I am in the subway or in a store which has a TV and saw a girl with the man who plays Clark Kent in the show I ask who is that??? ..someone tell me is LOIS LANE...I go like ohh I know who Lois Lane is.. I won't care if she is a journalist alredy I haven't watch the show ever..maybe I'll watch it cause Lois Lane is a show in which Clark Kent is not Superman that could be intersting ...let me take a look...probably I wuold hate her cause she is not developed well and I will like Chloe more...(I don't know about that theory called Chlois...Chlois??? If i get more information maybe I'll become a Chloiser myself)...Let's recap shall we?? why I turn Smallville for the first time??? cause I heard Lois Lane and got my attention...that is probably the mind of a lot of new viewrs .

Free to Chlois Sun, Sep 10, 2006 at 10:42 AM EST

1) You actually liked Superman Returns? It just might after dvd sales and God knows what else possibly break even. There's an article in Popwatch about it. It tanked and more importantly it was bad. Brett Ratner must be the happiest person in Hollywood, and Bryan Singer should learn not to listen to Kevin Spacey for casting advice. Word is, he suggested Kate Bosworth for Lois. Wonder who's going to take the fall for Brandon Routh?
2)MR is producing a new series isn't he? About his childhood or something like that? Maybe he's publicizing it? I don't know. For ED, she's only in 13 episodes. She's has the time to show up at premiers and pose half-naked in FHM. That's 13 eps per season which is 26 OVER TWO YEARS so far. And hey, if you want to go with the theory that she's Lois-because-she's-Lois that's your divine absolute right to bad tv. Allow the rest of us to express our distaste that AL/Miles could ruin such a wonderful character. Ahh, didn't the TCA's have phone in votes too? Or am I mistaken? I don't know. It's nice and easy enough to slam it as nothing when ED doesn't win, isn't it? Was she even nominated? What about at Kryptonsite for Chloe and Clark as best couple and best chemistry, I think? No one there can be accused for multiple voting.

Try and understand, Free not to like Chloe, that we expect more from someone who's going to be named Lois Lane. BTW, notice how much flak the CW ads got? From Chloe fans, Chlois fans and Chlark fans. The question about the ads even made it into a TV Guide interview, and couldn't have made the CW look any worse, since AM was also asked about how big a part Chloe plays in Clark's life, and next season it's an important part. But look at that, the CW ignores Chloe, while pimping someone who will be around for a couple of eps, be involved with someone who isn't Clark and then disappear. BTW, when you become a marketing specialist, you be sure to let us know. Here's a thought, those "fans" marketing people will talk to, might tune in to SV to see this blonde chick named Chloe working at the Daily Planet. They see her investigating with Clark Kent, they see her writing stories, and oh, hey, there's someone called Lois Lane trying to be a Chief of Staff. Huh. You know after she never completed college and flunked out of high school. But never fear, the SV writers will no doubt grant her heaps of natural talent and then we're supposed to swallow that nonsense and believe if she looks enough at a typewriter she'll magically become Lois Lane and as a result Chloe will be shoved off to make room for her by the end of the series? Right? Wow, that's such Great TV to look forward to *shudder*

BTW, I guess it's easy enough to fall back on the bashing-ED accusations when nothing else works. Huh.

Free to not care about Chloe Sun, Sep 10, 2006 at 03:17 AM EST

OK what's the big deal with this AD's who cares!!! if you are a Chloe fan you will watch the show even if she is not in the promos...what's the problem she is not in it..is not like for she being in it will gain more fan base, she earn it in the show not cause some ad's. There will be new Smallville fans this season and it is cause:
1)Superman Returns which involves Clois...which make the CW marketing department very smart foratking advantage of that.
2) The achievments of the cast: magazines interviews etc..MR and ED are the ones who had been all summer promoting the show just for being in a magazine (ok half naked but who cares she is beautiful enough to do that a lot of Super stars had done that but you choose to bahs ED for doing it)or atending to a movie premier.
3) The promos: the poster is aweful we all agree in that but bad publicity is publicity after all.

I mean why you all are so upset with Chloe not being in the promos is not like I won't like chloe or being a Chlarker anymore cause she is not in those ad's...I agree that AM deserves more attention she look amazing in those promo pictures. she and ED look unbelieveble beautiful specially ED.
Yua had to undersatnd that no matter how talent and amazing actress AM is she never had been a priority in any season promo why these promo is so important...ED is bacuse simply althought she has ben in 26 episodes she has the name and the actitude of LOIS LANE (Notice that I am not bringin the journalims thing I don't care about the Chlois theory...I don't believe in it but I won't start a war about that) and that in some levels means something. Don't bash ED (she doesn't have foult she probably was called "hey you are LOIS LANE and there is a blockbuster which just come out in which guess what there is a girl named Lois lane and she happens to be the love interes for the hero Clark Kent/superman who happens to be the lead of one of our more popular shows you should be in the promos YOU seem important you are after all LOIS LANE) bash the WB market department and now the CW's for constatly ignoring AM in their promos. They probably have an investigate team who tells them what sell they probably go and ask random people who don't watch Smallville and ask "do you like chloe?? you will watch the show for her???" and probably they respond "who the hell Chloe is???" but you say "Lois Lane is in a superman show" they'll say "why Lois is so early in the show??? I'll maybe watch it" but they know who is Lois Lane that team should know what's best for the promos based in whatever methods they used to know this types of things...they wouldn't throw a promo with a semi regular star from no where if thy didn't know that that would sell....MARKETING people they doesn't care about we the 100 people who coment in this kind of boards they care about the others 4 millions who probably 2millios don't comment/vote in internet polls...that's another thing don't try to use polls to prove that she is popular...ok she is we can see for the people who actually coment but some poll are MULTIPLE TIME VOTING....the TCA I am sure she desreve it but I vote in the MTV page when there is the Movie awards like 100 for my favorite you can vote many times if you want and have the time so internet polls are not the best proof to tell if a character is a favorite and even less if is a controversial character like Chloe/Lois are...I can vote all the times I want against Chloe in any multiple voting poll and that won't prove that Chloe is the most hated character cause for 100 time I vote there is 3 Chloes lovers who will vote 100 each for her..some have the time some not.

Rest my case

Tigger Sat, Sep 9, 2006 at 10:58 PM EST

DUDDDDDDDDDDEEEEEEEEEEEEE...

my bad! The SV mag usually has posters, don't they?

Free to not care about Chloe Sat, Sep 9, 2006 at 10:42 PM EST

Actually I was asking about some other comments ...I know that in the last ones before mine first they where talking about the EW preview....someone point out abou tAM desrved a poster and ED had one something along that lines...that's why I ask

Ahn Sat, Sep 9, 2006 at 10:06 PM EST

Er, no. They're talking about a picture of the Vessel kiss between Chloe and Clark that appears in the Fall Preview EW magazine. AlMiles or whoever it was went on and on and ON about the Green Arrow for season 6, but the pic that ran was the Chlark kiss.

BTW, she's Lois Lane, she should have stood out and left both Lana, Chloe and every last character in the dust from the moment she appeared. Instead, we get a "Lois" that mooches off people and can't even bother to make an attempt to finish college. She's dull. She's a sad version of what used to be one of the best characters in this fandom. And the only way this "Lois" will succeed, is if Chloe is conviently written out as dead/mad/struck by a random flying object so she forgets about her dream to be a journalist ... in other words, she will in this show, forever be second to Chloe.

Peter Sat, Sep 9, 2006 at 08:22 PM EST

It's about time The Big Three in The Superman mythology begins to shine, Lois Lane/Erica Durance has a right to get her own poster since she is the Main star in the superman mythology with Superman.

Free to not care about Chloe Sat, Sep 9, 2006 at 06:04 PM EST

Wait a minute...there is a poster with Erica in it??? What does it say????Where I can find it..... or you are talking about the TV promo???

Anya Wed, Sep 6, 2006 at 08:40 PM EST

There's a pic in the Fall Preview mag? I NEED A COPY NOW! *g*

Chloisfan1 Wed, Sep 6, 2006 at 08:17 PM EST

I saw the a pic of the awesome Chlark kiss in the SV section of the Fall Preview, but didn't see anything Chloe or Chlark-centric in the blurb :( .

Any more of the same coming up? *Hopes*

Olivia Tue, Sep 5, 2006 at 10:46 PM EST

Okay people, try and recognise fans who are unhappy with the character of LOIS and not the actress. Kudos to ED for doing the best she can with a poorly written character. I guess it's easy enough to accuse fans with opposing views of bashing actresses instead of the characters no matter how many times the opposing fans say different.

Sexuality? We all know it plays a part in selling the show. For Lois, however, it's about her only purpose on the show. Flash some skin, sit in Clark's lap so as to convince the audience that she's the one for him? Sorry, don't think so. And btw, personally, I find Lex dressed to the nines far sexier than Clark hanging of the scarecrow any day of the week.

Again, nothing against KK or ED - but there's a whole heap of anger AGAINST the CW and the former WB for their treatment of our fave actress and character in their marketing and publicity for the show. And unfounded accusations of bashing actresses reflect poorly back on ED fans/KK fans/or whoever else you're a fan of.

A legitimate fan base? Right. I suppose it's just fanciful wishing that got Allison a TCA? Or a brilliant turnout on her online auction? Or the TV Guide interview? Of course, you would only make an accusation of bashing against a fan base that is insignificant, right? *nods* Right. Keep bashing Allison fans for trying to show their unhappiness with the treatment of their character. It's just becomes a reflection on you when there is simply no basis for it your accusations.

If fans want Chloe to end up with Chlark and/or the Chlois theory, I'd suggest you practice what you preach and return some of that respect you believe you've "earned" after your accusations in your post. If some fans feel that Chloe should be with Clark, respect that. If they believe in the Chlois theory respect that. And I've seen enough hateful posts from Chlois/Clana/Clois fans on various boards to know that no fanbase is completely innocent of disrespecting other fans opinions. But, I would suggest trying to recognise the difference between unhappiness with the character and not the real life actress.

BTW, RIP Clana. Clark isn't STILL trying to break-up with Lana. It's done. Over four epsisodes according the PTBs, to Lana throwing in her lot with Lex and letting Clark bear the full force of her anger in Vessel. Clark might be worried for her safety with Lex. But they're done.

Stargazer Tue, Sep 5, 2006 at 10:03 PM EST

Okay people,

First of all, yes, they do used Erica's sexuality as part of the advertising. But don't act like this is a novelty. What do you think they were doing when they posted promos for season one of TW tied up in nothing but his skivvies? Also please don't say it's different, for men then women, because the show has a much bigger fan base of women than men.

And yes it is a shame that Allison didn't get her own poster, but that's not Erica's fault...and if you will recall Kristen Kreuk got all of the female advertising in Seasons 1-3 and most of season four... (also not Kristen's fault.)

Third, if you want to be recognized as a legitimate fan-base, do not go around blindly bashing characters with no justification,particularly when it's directed towards actresses/actors, it just makes you seem catty and mean.

If you look other fan-boards you will mostly see a great deal of love and respect for AM and Chloe, we all want Chloe to meet with a great guy who is worthy of her...and if people happen to think that that person might just not be Clark, respect their opinions!

If you really want to see a Clark/Chloe romance on the show...send letters and suggestions. Clark and Lois aren't exactly jumping all over each other with love, in fact, Clark is still trying to break it off with Lana, so petition! Do not set out to bash other characters/actors or other fan-bases.

Rebecca Tue, Sep 5, 2006 at 09:18 AM EST

The problem arises when the CW purposely leave out a crucial and popular character on Smallville, played by the best actress on the show, out of the promotional materials.
Looks like the network has realized their mistake and is correcting it by pumping Allison Mack/Chloe Sullivan in the trailers and production stills.
To replace Allison with Erica Durance in the ads shows ignorance on the part of the network for not really knowing what's going on with Smallville.
Free...to know the storyline and promote accordingly :)

Gene Tue, Sep 5, 2006 at 08:32 AM EST

Again - they are doing full casts for every other show - and they leave the one person on the network who won a TCA on her own off the adds? The one that TVGuide's own editors made a point to interview themselves? Please - just look at the rescent stills being leaked for the DVD and the new episodes. The CW messed up by not using Allison's fanbase to their advantage (and Allison's fanbase IS the SV fanbase) and they know it.

Plus y'know, Allison's bithday charity auction just raised nearly 2,000 dollars for 'Save The Children'. Again, probably another thing that motivating the CW - not only are Allison Mack fans a large segment (the TCAs) but they are also segments willing to spend money. A fledling network can't afford to loose the spenders.

Mab Tue, Sep 5, 2006 at 08:07 AM EST

Sorry to dissapoint, but there's no bashing here, just some serioudly UNHAPPY fans. Lots of Allison fans have taken Allison's lead and fully respect Erica Durance for her work on SV - however that doesn't mean we're going to lay down and accept the writers view that this "Lois Lane" is the one we've all adored in comics/movies/other tv shows for years. Erica Durance just happens to be the actress in this role, if it were any other actress we would be just as unhappy that Allison Mack and Chloe have been shoved into the background while a 13 episode semi-regular cast member is suddenly important enough as Clark and Lex. And, as season 5 proved, the Big Three should long ago have become the Big Four to include Chloe. But as we all know, the PTBs worship of the character of Lana Lang has long since passed the point of ridiculous and into the truly mind-numbingly nauseating.

Laurena Mon, Sep 4, 2006 at 10:22 PM EST

People! If you have to blame anyone, please blame the CW advertisers for not including Allison Mack in the promotional ads that they've been flooding us with in regards to Smallville. Why bash another character or stupidly, another actress or actor to bring attention to the fact? Why are they to blame? Just because everyone commenting here have been Allison Mack, Chloe Sullivan or Chloe/Clark fans doesn't mean that there aren't other fans out there that care about the other characters, actors and actresses in the show. Plus, the negativity reflects on your favorites! Don't you realize that? A little respect goes a long way, people. Please... feel FREE TO BE NICE/RESPECTFUL/CONSIDERATE. It doesn't cost a thing.

Free to NOT Care Sun, Sep 3, 2006 at 06:58 PM EST

In my opinion, I think that Erica Durance should never have been in those CW promos. She's only been on the show for what...26 episodes maybe (13 per season)? I mean, she's a sweet gal, but she's not the Big Three. The same goes for Allison Mack. Yes, she's been on the show longer, but she's not one of the Big Three. She may have talent and blah blah blah, but the fact is, she's not the Big Three and I'm sick of people hyping her up.
With that being said, I agree that those CW posters look horrible. What is Tom Welling doing in that poster?!

WTF Sun, Sep 3, 2006 at 02:26 PM EST

YOU GUYS ARE ALL SO SAD! WHY DONT YOU JUST MARRY ALLISON MACK IF YOU'RE SO IN LOVE WITH HER?

-p.s. chad michael murray is usually hot, but he looks constipated in that billboard. tom welling has always looked gay.

Cris Sat, Sep 2, 2006 at 06:09 PM EST

I WANT KRISTIN KREUK BECAUSE SHE IS THE THING IN SMALLVILLE!

Don't ask Thu, Aug 31, 2006 at 03:31 PM EST

The ads are very lame looking. I also agree that Allison Mack should have been in the ads over Erica Durance,who has less time invested in the show. She seems like the main star any more...and honestly, has a low fanbase. I am not saying this because I am a Clark/chloe fan..I'm far from it. I'm a Clana fan. But even advertising the Lex/Lana pairing is bad promoting. Very few want to see that. Most fans (not all) either want Clark and Lana pairing or Chloe and Clark. Seems the network hasn't an idea what MOST fans want.

FREE to get a clue.

Vee Tue, Aug 22, 2006 at 10:41 AM EST

BTW, she won a Teen Choice Award this year. Must be a bit more than 12 fans who know her name, huh? Congrats Allison!

Daniel Thu, Aug 17, 2006 at 03:28 AM EST

Count me in on someone who feels Allison Mack deserves to be apart of these promos. She's a talented and beautifull actress who's been one of the best things about this show since the inception and her continued exclusion from these promotions is simply obsurd and it really makes me question the intelligence level of the people who's job it is to promote this show. Her character is one of the biggest draws for the program and her popularity easily exceeds that of Erica Durance, but yet they continue to use Durance's image when the numbers show that her character doesn't bring in the big ratings.

Jezz Wed, Aug 16, 2006 at 08:54 PM EST

I loved reading everyone's comments, though sadly the season 6 press release reveals that the next season will be disappointing for Chloe and Clark fans - maybe Clark was hit on the head by a piece of Kryptonite and dreamed that he might have had something great with Chloe. Stranger things have happened on the show, God knows their Lois Lane is number 1 on *that* list.

The CW and this show will have the singular honour of creating something useless to add what used to be a wonderful fandom. Cheers, CW. Thanks for driving a whole bunch of Chloe/Clark fans away.

CW: Free to be ignored and pretend you don't exist.

Donna Tue, Aug 15, 2006 at 07:02 PM EST

It is a total slap in the face to Allison Mack to NOT have her in the ads. Allison has been on the show for almost SIX years,and this is the thanks she gets? The best younger actress on Smallville is ignored.Maybe she needed to have naked parties,talk about her sex life,and appear in her bra and panties like Erica did for FHM,to be considered good enough for The CW.
CW: Free to be ignored as you ignore Allison Mack.

Cheryl Mon, Aug 14, 2006 at 08:37 PM EST

Oh of course, that's why Allison Mack has been nominated for a TCA 5 years running, because no one knows her name except for twelve people. I'm sure the same is for the E! Tator Tops - because obviously, no one ever knows them either. And I'm fairly sure that's why TVGuide and even EW itself have given recent comments about how Allison Mack is so under rated by the media and why her unoffical site has almost ten thousand members - because only twelve people know of her.

Seriously, when they are running ads that have *every* people in the younger sets of casts and then blatently skip one from their *biggest* show, people are going to notice, and some are going to complain about it. Especially when she's missing and instead they add in the actress who continually looses in the ratins (Lucy, Exposed, Fanatic). These are the same people who put Erica in bumps last year and then removed her because SV fans across the board were so vocal in their vitrolic hatred of the actress.

Next time before you make a sweeping generalization, FredLi, do so homework so at least the sweeping generalization *is correct*.

FredLi Mon, Aug 14, 2006 at 08:23 PM EST

Why the hell these same 12 Allison Mack fans flooding every chat. Ho-hum, if she could sell & had as many fans as these same spammers claim she'd be in the ad campaign, period. The ads suck but they know what people to use to sell their shows. No one you talk to off these chats gives a damn about Mack or even knows the actress's name.

Vincent Mon, Aug 14, 2006 at 05:37 PM EST

My suggestion, after seeing the CW signs throughout Washington's Metro: "Free to be...ignored by everyone except squealing-shopgirls-and-receptionists-in-training."

And doesn't Marlo Thomas now wish she had copyrighted the "Free to be" phrase?

lilisullivan Mon, Aug 14, 2006 at 12:39 PM EST

It’s a shame that Allison Mack isn’t in the Smallville promos. She’s a talented actress and she has a huge fan base behind her. She’s on the show for 5 years now and she deserves to promote the show and not Erica Durance who isn’t even a regular!
I don’t understand the network, the promoted Chlark/ Lexana the whole year, gave us the Chlark kiss in the season finale and now we have a Clois campaign! I just don’t get it.

Kat Mon, Aug 14, 2006 at 07:37 AM EST

Allison Mack is the best thing on Smallville. She and MR are the only reasons I still watch the show.

ChibiHoshi Mon, Aug 14, 2006 at 03:48 AM EST

sefi, ILL isn't her family, cause she was an orphan once, and was at one point one of FOUR siblings, Margo Lane (from The Shadow) being one of them not just Lucy so... stop being someone who just like certain ages/incarnations and discards the others because they don't all fit.

As far as immutable ILL traits:
Her character teaches that you should always TRY. She is someone who dreams, seeks the truth, strives to achieve, is passionate about her job, fights for what she believes in and for what is right, and is intelligent, driven, determined, courageous, ambitious, hard-working, and tenacious.
THAT is Iconic Lois Lane (ILL), NOT this high school failure, kicked out of college, no humility, was handed everything in her life, got by on nepotism and isn't the role model of the 21st century that bears her name.

Spadada Sun, Aug 13, 2006 at 08:06 PM EST

I know 'Veronica Mars' fans are wondering what the hell Kristen Bell is doing in her photo and how exactly it translates to "fearless." *shudders*

For us, we are just happy to have PROMOTION at all, but certainly the WB promos of old put this one to shame. They hired some new branding company to do it for them. They should have just gotten the WB people to do it.

Jo Sun, Aug 13, 2006 at 01:28 PM EST

I agree - forget Suri, where is Allison Mack?

It's not bashing to say that the vast majority of fans are simply not interested in Erica Durance or her character. Just like it's not bashing to say the photo they used of Tom Welling is a *horrible, horrible* photo. Just like it's not bashing to say that when they are doing full casts of almost every other show, that they should do the same for Smallville and give Allison Mack a *bump* after being on a show, full time for six years.

That's not "bashing", hon, that's *fact*.

Cynthia Sun, Aug 13, 2006 at 01:22 PM EST

Can we talk about Free to Be Scary? The Supernatural poster is up there with the worst shots of Jared and Jensen ever - and again, that's hard to do. The close ups are too close, the expressions are lame - I guess it's too late to reshoot!

There's a great TV ad that has the boys standing around the Impala, that's the shot they should have used.

Mab Sun, Aug 13, 2006 at 09:56 AM EST

Sefi, I understand what you're saying - ED works with what the writer's give her. Fair enough, but that doesn't change the fact that Allison Mack is a better actress than she is. CW is letting substance fall to the wayside in this show in an effort to publicize how many pretty people they have in SV. Sex sells, substance and a storyline is just something they'll think about adding to the show after Erica does her requisite bikini scene (or for that matter Tom strips off his shirt). Still doesn't change the fact that Lois is being ruined, while Chloe Sullivan is right there and more than able to turn this sorry mess around.

smallvillefan Sun, Aug 13, 2006 at 08:00 AM EST

Every show: Free to hire untalented models and put them on tv.

OTH, GG, 7thH, SV: Free to keep shows around past their expiration date.

Everyshow: Free because no one would pay to watch us.

Allison Mack: Free to be too good for this network.

cosmic Sun, Aug 13, 2006 at 07:48 AM EST

The CW ads pale in comparison with the sharpness of WB ads from the past- Think of the Poster with Clark Kent, tied up like a scarecrow; or the Supernatural Poster with the boys in front of the Impala. That said something about the show...while these...generate talk, and publicity, sure...but seem to be rather cheaply photoshopped. It's not art, that's for sure.

Allison Mack does need to be included in the promos. We've seen the entire younger generation of "One Tree Hill", in Promos...and hasn't Smallville brought in better numbers? Give the fans what they want, CW, and add in Allison Mack to the ads.

sefi Sun, Aug 13, 2006 at 02:52 AM EST

I'm not sure but I don't think Allison has been used in many promos on the WB either. It was mostly just Tom, Kristin and Michael because for Smallville they are the big 3. So I'm not surprised that there's no Allison in the ads for the CW.

Erica Durance is my Lois Lane. And it's not Erica's fault that Lois is written the way she is, it's the writers.

Chloe is not Lois. And the only trait that Chloe has of iconic Lois is journalism. That's it. She's not as tough as Lois, doesn't have a more love/hate relationship with Clark, doesn't have a sister named Lucy or a father who's a General.

So what if Lois isn't there yet? Clark is nowhere near where he should be either.

Icon Sun, Aug 13, 2006 at 02:05 AM EST

One of the worst marketing campaigns is made far worse by the exclusion of actress Allison Mack, 'Chloe Sullivan' on "Smallville". CW, of course, need to use Tom Welling (but that pic?) to promote the show; however, CW went for the ""just stand and smile" talent of Erica Durance, and missed out on the substance, the back bone of the show, Mack. Like the quality of this CW promotion without Mack, the show's quality lacks when Mack is not on-screen.

Allison Mack: Free to the unsung star of the show

Icon

regina phalange Sun, Aug 13, 2006 at 01:29 AM EST

I agree. Forget Suri! WHERE IS ALLISON MACK?!?!?!

You wanna push Erica Durance/"Lois Lane" this season? Free to see the ratings drop. Again.

SuperGeek Sat, Aug 12, 2006 at 11:09 PM EST

That's what's the worst. After 70 years, we're getting this dropout version of Lois Lane to take us into the next 70 years? Time for a Rebirth, I think - without Smallville's Lois Lane and hopefully before she completely ruins a wonderful character people have loved as much as Superman for YEARS! Somebody save Lois Lane!

ChibiHoshi Sat, Aug 12, 2006 at 09:20 PM EST

Please. I'm a comic geek and didn't Chlark when I started to Chlois so don't assume Rachel.
Different interpretations does not a conspiracy make, otherwise there would be no valid political parties or religions.

And the best will never be Erica's Lois. Who want's the best Lois to be a high school failure, kicked out of college, slept under the Kent roof for free and yet was rude at the same time (No humility), was handed everything in her life, got by on nepotism and isn't the role model of the 21st century like ILL has been for 70 years?

smallvillefan Sat, Aug 12, 2006 at 06:12 PM EST

OMG. This stupid campaign is getting juicy. Forget Suri, where's Allison Mack is the new hot question. The gossip is Ausiello claimed a CW star threw a fit about being excluded when their lesser co-star was added in. Who could it be? I hope it is Allison Mack. This is messed up. Even people from 7th Heaven are in the ads and they should be filing unemployment right now if the people who run CW weren't dumb.

Vicki Sat, Aug 12, 2006 at 05:46 PM EST

I have to disagree - Erica Durance is most certainly NOT the "best Lois Lane ever" (Hatcher, especially owned that role in the Lois and Clark series). Lets face it - the CW is going with skin and sex here to attract viewers, and they're pimping ED to the best of their ability including pissing off fans who want to see Clark's journey into becoming Superman. Chloe is an integral part of that journey, but unfortunately CW is going with the theory that numerous bikini scenes are far more important to Clark/Superman than the characters that are shaping his growth. So, yeah I'm a Chloe fan and I'm pissed off and I'm making it known. That's why I'm posting. Erica Durance's inclusion in this show is the equivalent of the boss's daughter being promoted over a loyal, hard working, beloved character by virtue of a name. And it's a name that should not be hers.

Christina Sat, Aug 12, 2006 at 02:24 PM EST

ED is not the best Lois ever.. Only if you care about T&A maybe.. I dont think she is that great at all.. She is lazy and not driven most of everything is handed to her so shee doesn't have to work for it and she is a Dropout.. Wow, hmmm I dont think she is a good role model at all.. Also about Clark ending up with her it depends on what comic you read some he ends up with her in others its Lana and other neither of them..

So who's to say that they cant just flip it and have him end up with Chloe who by the way is a way better role model and one of the best characters on the show.. Also no I dont watch it just for certain people but to see his journey and what will happen next.. We are just stating that they should have Allison Mack on some of the adds since she has been on the show for 5 years and deserves it.. Other shows show characters that are not that important on there add.. Allison is a important character and deserves a picture or more in the Adds as well..

Rachel Sat, Aug 12, 2006 at 01:41 PM EST

I have a better one. How about: Chloe/Chlark's fan conspiration?
Please, everyone.
If there are people here who only watch Smallville for Allison (or Tom), then they are Allison or Tom's fans, not Superman fans.
Nothing against Allison Mack, she's a great actress, I like the way she plays Chloe, and her character is nice, but she's not a canon one, so maybe that's why they didn't put her on the promos.
But don't go blaming Erica Durance or Lois for this. Erica is one of the best Lois ever played, her chemistry with Tom is just amazing, and Lois and Clark? They will eventually get together, in the future. Smallville's cast and crew, they all know that. And, specially, CW knows that. Maybe they will actually make Clark and Lois's relationship go forward this season, I don't know. But all I know is, it's written all over the place, it's in Smallville, it's in the movies, it's in the Comic Books. No Chlark. No Clana.
I really hope the promos are foreshadowing for season six (which I really think they are).
So: liking Allison/Chloe? Great, I like her too. Now, no bashing on Erica or Lois, because she's the only character not ruined on Smallville. And I honestly hope they keep it that way.

yaya Sat, Aug 12, 2006 at 01:05 AM EST

Erica? Really? Allison has been around throughout the series and has become such a fundamental piece of this story and has such a strong fan base. Is that not recognized by thoes who make these decisions?

Free to make unwise choices.

ChibiHoshi Sat, Aug 12, 2006 at 12:02 AM EST

No matter how much they throw money away to promote Erica they won't get people to like her Lois or even believe she is the Iconic Lois. The one that isn't advertised, Allison Mack, has all the proper traits of the Icon. She would SAVE the character from being called the WORST written and portrayed Lois of all time.

Monica Fri, Aug 11, 2006 at 10:33 PM EST

Ok, what's going on?? I'm so totally depresed!! There is no Allison Mack yet on the adds!!! Why is this happening I just don't get it!!
Well.. maybe I haven't seen her 'cause the colors on the adds almost made me colorblind, yeah, that must be!!!!!
Really, who made this adds??? He or She should be... burned or at least send to some really good image making lessons!!!.
Oh yeah, and I still miss Everwood!!!!

Jenn21 Fri, Aug 11, 2006 at 08:19 PM EST

How about this: Free to make people hate Smallville.

I'm still waiting to see Allison Mack in any of the CW promos. I'm watching the show for her (and for TW).

Elly Fri, Aug 11, 2006 at 07:35 PM EST

Joining the chorus of Allison Mack fans to ask why the CW promos for "Smallville" feature Erica Durance (whose character only features in about half the episodes per season) in lieu of the lovely and talented Ms. Mack. This seems particularly odd because Ms. Mack's character was very important last season, and the fandom was in an enthusiastic uproar after her character kissed Clark in the season finale. Here's hoping the CW features Ms. Mack in a promo soon.

Mab Fri, Aug 11, 2006 at 07:35 PM EST

Just caught the mention of those awful ads on tv on Ausiello's coloumn and now these. And it's a toss-up as to which type of ads are worse, honestly.

BTW, what's with Allison Mack being ignored in the Smallville ones? Instead we get Erica Durance? What the hell!? When did a semi-regular cast member become one of the faces of the show?

CW: Free to be ignored and unwatched.

Allison Mack: Free to be overlooked in favour of lesser known, lesser talented actresses.

Smallville? Free to be ignored in favour of repeats.

Mojo1 Fri, Aug 11, 2006 at 07:33 PM EST

WHERE is Allison Mack in the CW promos? They're pushing a part-time no-name over a fan favorite?

Yeah to whoever said it first: "Free 2 Be 2 Stupid."

jazzy Fri, Aug 11, 2006 at 06:31 PM EST

Allison Mack DESERVES a spot in the promos...especially over Erica Durance. She has been with the show from the started and is a fan favorite...her exclusion does not make sense!

Paty Fri, Aug 11, 2006 at 06:16 PM EST

Why is Allison Mack not in this ads. I mean come on couldn't they handle two snarky blondes. I guess ED'S less than talented performance warranted her a spot. If the CW knew their audience, they would know that Allison Mack/Chloe Sullivan are fan favorites.

CW: Free to piss-off the fans.
CW: Free to make people hate ED.

Rebecca Fri, Aug 11, 2006 at 04:56 PM EST

I actually like the "Free to Be" Campaign, but something's wrong with it when you replace Allison Mack/Chloe with Erica Durance/Lois from Smallville.
The show has been going for and building up a Clark/Chloe vs. Lex/Lana dynamic and now, they're showing Clark/LOIS vs. Lex/Lana in the promos. What???
Marketing needs to school themselves on the actual Smallville storyline.
And, maybe do a focus group to find out who the most popular female character on that show REALLY is because
Allison Mack should not be left out of the promotions.

Glad to see that I wasn't the only one who thought Tom Welling looked odd :)

morgan Fri, Aug 11, 2006 at 02:43 PM EST

I saw my first "Free to Be" ad the other day and they are...just as ugly in person. Espically the Weilling one.

And what is with Allison Mack (the lovely and adorable Chloe on Smallville) being left out of all the promos. She's one of the most popular characters on the show.

CW: Free to annoy us without even being on the air.

Christina Fri, Aug 11, 2006 at 02:04 PM EST

I think the adds are really lacking.. It is also a shame that they haven't had one add with Allison Mack.. She is one of the biggest fan base's yet they decided not to use her in any adds or interviews..

Free to be stupid and not show Allison Mack..

AMarie Fri, Aug 11, 2006 at 01:35 PM EST

Not interested in Suri...BUT WHERE THE HECK IS ALLSION MACK IN THE NEW CW ADS? It's very disappointing she hasn't been shown.
Free to not acknowledge the entire fan base!

maria Fri, Aug 11, 2006 at 12:59 PM EST

What is UP with these ads? Do they purposefully pick the most ugly poses? How does one make Tom Welling look BAD?

More so, what's up with leaving people out? Allison Mack for one (in her stead is the overly plastic Erica Durance doing a great impression of a bar maid), Scott P from Gilmore Girls is another.

C'mon, CW! Stop snubbing the fan favorite characters!

E Fri, Aug 11, 2006 at 12:58 PM EST

Free to embarrass your stars

OR

Free to remind me why I don't watch these shows

ep sato Fri, Aug 11, 2006 at 12:55 PM EST

Free to be the lowest rated Network.

Free to a good home: one network

Please watch us, it's free!

cackey Fri, Aug 11, 2006 at 12:25 PM EST

what about, "free to be your guilty pleasure"

Vance Fri, Aug 11, 2006 at 12:23 PM EST

how is it that I loved The WB but I'm already hating the CW? With the exception of Veronica Mars (and maybe Gilmore Girls)... shouldn't they have "Free to be ignored" poster? (Yes, I will still not forgive them for Everwood).

Smallvillefan Fri, Aug 11, 2006 at 11:59 AM EST

HATE these ads. Puke green doesn't make me want to watch. Tom Welling looks bad, the tagline is dumb and WHERE IS ALLISON MACK?

My suggestion:
Free to be out of touch with the audience.

Jane Fri, Aug 11, 2006 at 11:44 AM EST

In the case of Kristen Bell's sign I would have to say, "Free to be unpalatable"

Jane Fri, Aug 11, 2006 at 11:43 AM EST

In the case of Kristen Bell's sign I would have to say, "Free to be unpalatable"

D Fri, Aug 11, 2006 at 11:23 AM EST

I love that you got the grime on the subway walls for the CMM's pic. Grime for the king of grime.

As for the slogans, others have said it. This shiz is lame. The only night I'm tuning in is Tuesdays for a double dose of Logans.

aztvwatcher Fri, Aug 11, 2006 at 11:20 AM EST

I just wanted to say to Naomi to please pause between pushing the post button on this site, and given that your multiple posts are several minutes apart to always look before you post.

beth Fri, Aug 11, 2006 at 11:15 AM EST

Free to be a show full of untalented but mostly attractive actors (PS. CW get a new advertising company, the current one is lame. thanks!)

beth Fri, Aug 11, 2006 at 11:10 AM EST

I thought 7th heaven was over? Geez, what more could they possibly cover on that show? But I think I saw a little commercial with Jessica Biel back on the show. Hmm.. and I really thought her career was just taking off. Oh well. Yes, those billboards are stupid, but I don't suppose 12-16 year old girls (their probable target audience) really care what the billboards say, just as long as their favorite hunky characters are on them. And I agree with those of you pissed off about Everwood. It figures a smart show with heart got cancelled while other shows such as TWINS (I am so disappointed with Sara Gilbert aka Darlene) and Living With Fran still continue to be on air.

John Fri, Aug 11, 2006 at 11:02 AM EST

Free to feel like a fool (you even get the alliteration in there!

Bri Fri, Aug 11, 2006 at 11:01 AM EST

Amusingly enough, I actually don't mind the posters. Does everyone realize that the ad folk are getting what they want? They have you talking about their channel/the shows/etc. Even if it's trash talk, it's still talk. "There's no such thing as bad publicity." And I know I'm in the minority on this one, but I think that that's one of the best pictures I've ever seen of Tom Welling & I normally don't care for him.

Christopher Fri, Aug 11, 2006 at 10:46 AM EST

It looks like Welling is SINGING.

If I were him, I would demand to view mock-ups of the campaign the next time I was featured in one. I am at a loss trying to figure out what demographic that open-mouthed photo was supposed to appeal to.

I found the idea of a gun to Chad Michael Murray's head kind of appealing; but the idea that they jettisoned the well-done drama Everwood and kept insipid 90210-ish soap opera One Tree Hill alive really disgusts me.

Naomi Fri, Aug 11, 2006 at 10:30 AM EST

Allison Mack...Free to be ignored

Allison Mack...Free to be replaced by a lesser co-star

Why is Lois (the 13 episode recurring character) replacing her in the Chloe/Clark Vs Lex/Lana dynamic. Is this an accurate promotion of how the show will be this year? It's making me reconsider watching! Great job, CW

Naomi Fri, Aug 11, 2006 at 10:28 AM EST

Allison Mack...Free to be ignored

Allison Mack...Free to be replaced by a lesser co-star

Why is Lois (the 13 episode recurring character) replacing her in the Chloe/Clark Vs Lex/Lana dynamic. Is this an accurate promotion of how the show will be this year? It's making me reconsider watching! Great job, CW

Naomi Fri, Aug 11, 2006 at 10:26 AM EST

Allison Mack...Free to be ignored

Allison Mack...Free to be replaced by a lesser co-star

Why is Lois (the 13 episode recurring character) replacing her in the Chloe/Clark Vs Lex/Lana dynamic. Is this an accurate representation of how the show will be this year? It's making me reconsider watching! Great job, CW

Naomi Fri, Aug 11, 2006 at 10:24 AM EST

Allison Mack...Free to be ignored

Allison Mack...Free to be replaced by a lesser co-star

Why is Lois (the 13 episode recurring character) replacing her in the Chloe/Clark Vs Lex/Lana dynamic. Is this an accurate promotion of how the show will be this year? It's making me reconsider watching! Great job, CW

Brian Fri, Aug 11, 2006 at 10:07 AM EST

The CW marketing department should all be fired. First off their logo looks like they ripped off the old Hartford Whalers logo. Secondly who picks lime green and yellow as colors? Third, why use intentionally awful photos of your stars? Welling is one of the most photogenic people on the planet, and they chose THAT photo, where it looks like photoshopped out his teeth?

D Fri, Aug 11, 2006 at 10:05 AM EST

i tried to post a comment once before, and it didnt work. Lucky for all of you, its probably best because i'm too mad to say all i said last time.

Thataboy, your idea is great and CW, if they read this, should probably seriously consider using it. maybe you should patent it, or something like that. So that when they realize their marketing person sucks, and want to use yours, you can get something out of it too.

In other news, I like One Tree Hill. I think i like it mostly because its so stupid. But in any case, i do have a one tree hill night with a certain group of friends, and a one tree hill marathon when they come out on DVD. I know, its lame, but what more can you expect from young college girls who have been friends for 6 years?

Tyler D Fri, Aug 11, 2006 at 10:01 AM EST

Is it just me or does Tom Welling look like Kristin Kruk?

sid Fri, Aug 11, 2006 at 09:54 AM EST

I thought I was the only one who
a) can't stand these billboards
b) didn't get the "message"
and
c) knew I could a better job with an old Amiga Computer and PrintMaster Software.

I think they are terrible - and the one with Kristen Bell just really irks me. Its like they're trying to turn Veronica into some type of girly sex kitten telling secrets - which our gal Veronica is NOT.

Anyhoo - can't stand them and can't wait for them to come down - I see five to six each way on my commute into midtown from Jersey not included the signs on the sides of buses

Ick ick ick

newbie Fri, Aug 11, 2006 at 09:54 AM EST

Atta boy, Thataboy!! Your ideas are a MILLION times better than this debacle of a campaign. Let's hope they hunt you down quick. You actually make the CW name make some sense & tie it to the shows!!!

Please, really, anybody, I didn't get the memo, what does CW mean?????

Megontez Fri, Aug 11, 2006 at 09:51 AM EST

I agree! Funny promos. I still miss my old shows -- Buff, Angel, and Charmed. They don't make them like they used to. =(

chandler Fri, Aug 11, 2006 at 09:45 AM EST

And I mean "Free to be fearless" not ferocious. Sorry.

chandler Fri, Aug 11, 2006 at 09:38 AM EST

Actually, the one that bothers me is the Veronica Mars one. It's one of my favorite shows BUT they just HAD to show Kristen Bell doing a girly "I'll tell you a secret" pose with the tagline, "Free to Be Ferocious." Umm..wtf?

Laurie Fri, Aug 11, 2006 at 09:36 AM EST

Free to remain unwatched......

aztvwatcher Fri, Aug 11, 2006 at 09:34 AM EST

this is purely a guess on my part-not least because I am WAY past the target demographic of this show agewise- but maybe they were trying to re-create the look of cell phn or foto booth pictures that the viewers of these shows take of themselves and/or their friends (certainly the quality of the ad campaign photos is the same)...that being said the photos/slogans still suck and the person responsible for this travesty should be fired...don't even want to know how much $$$ was wasted on this

chandler Fri, Aug 11, 2006 at 09:33 AM EST

strange, the one of alexis i saw said "free to be witty"

ddfd Fri, Aug 11, 2006 at 09:21 AM EST

These ads make Tom look like a flaming fagget.

Rev. O.J. Flow Fri, Aug 11, 2006 at 09:13 AM EST

Nancy Walker,
So you're basically saying you haven't watched Smallville in over 3 seasons, yet you claim it's run out of ideas. Huh???

Chad Michael Murray: Free to Work On Your Soul Patch.

Nancy Walker Fri, Aug 11, 2006 at 08:56 AM EST

I didn't even know Smallville was still on television. I rarely watch TV. This was one show that I did watch when it was new, but after the second season it went downhill fast. When a show runs out of ideas, it needs to bow out.

miles Fri, Aug 11, 2006 at 08:28 AM EST

But have you seen the one with Veronica Mars. Living in NEW YORK. I can see one of those was 50th Street... I will and deface it today... (just kidding) I think it may be the worst ad campaign in television history. It's like they're saying... We put all the shows you're not watching in one channel that way you don't have to click around to avoid them, just avoid the CW al togehter. Not that I believe this, I LOVE VERONICA MARS and GILMORE GIRLS. Ahhh, well, why not get rid of the subtext in these ads and say...

We desperately need you to watch. CW, this FALL, watch us... FALL.