In the insular world of podcasting—particularly the even more insular world of comedy podcasting—Earwolf Media looms large. The podcasting network home of Comedy Bang! Bang!, How Did This Get Made?, Professor Blastoff, and many others, and it’s been one of the catalysts (and beneficiaries) of the podcasting revolution of the past few years. Now parent company Midroll Media is doubling down on the medium: Tuesday, it launches a sister network to Earwolf, this one focusing on pop culture and going by the name Wolfpop.
Helping guide the whole project is actor-comedian (and co-host of How Did This Get Made?) Paul Scheer, who will serve as a sort of creative consultant. He helped coordinate the 13 weekly podcasts Wolfpop is launching with (as well as new ones scheduled to launch in the coming months).