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The Great Gatsby didn’t take down Iron Man 3 at the box office, but its $51.1 opening weekend was significantly higher than analysts predicted. Audiences — heavily adult and female — were likely drawn to Baz Luhrmann’s surrealistic re-imagination of F. Scott Fitzgerald’s classic novel and the film’s hip anachronistic soundtrack, but it’s no secret what really sold this movie: “Three little letters,” said Dan Fellman, Warner Bros. head of domestic distribution. “L-E-O.”
Gatsby‘s strong debut was a reminder that Leonardo DiCaprio is a Hollywood superhero — even if he’s never played one on the silver screen. Calling DiCaprio a movie star might seem as self-evident as calling him handsome, but DiCaprio, 38, is unusual among his peers, a throwback actually. READ FULL STORY »
