The only thing more fun than analyzing this year’s crop of Super Bowl ads? That would be picking apart the various commercials that were nixed by the NFL and/or network powers that be—both this year and during games played long ago.
Sure, the concept of “banned” Super Bowl ads is a murky one; critics complain that some companies create controversial spots specifically so they’ll be rejected by the big game, giving the ads more attention than they would’ve otherwise received. That said: The urge to gawk at stuff that’s been deemed naughty, provocative, or otherwise inappropriate is one of our most basic human impulses—which is why the legend of “banned” ads persist each year, regardless of how accurate that label may be.
With that in mind, we combed the archives of Super Bowl broadcast history to assemble a bracket of 32 ads deemed unsuitable for Big Game airspace—and your votes will determine which taboo spot is tops. The polls open today and will continue through Sunday, when we’ll crown the Best Banned Super Bowl Ad of All Time (or, you know, since 1999, when the first spot on this list was shot).
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