The Minnesota Timberwolves’ marketing team thinks they’ve totally figured out the female basketball fan demographic. And who better to represent all female fandom than Lena Dunham?
To get more women in the stands, they’re offering a “Ladies Night Out” ticket promo which includes a spa discount, a beverage, and … a DVD of Girls Season 1, according to Bleacher Report. Should we be insulted or encouraged that the Minnesota Timberwolves think they’re appealing to (or pigeonholing) women’s TV tastes with a specific female foursome show conveniently called “Girls”? Not to mention the interesting detail of only offering season 1. Were they scarred by season 2’s naked ping-pong too? BR surmised that perhaps the team is merely trying to unload extra inventory, as the Minnesota Timberwolves promoted the same deal last year.
Don’t get me wrong, I loved the first season of Girls, Lena Dunhams’ quirky-edgy writing, but there’s something about the promotion that reeks of a failure to understand female sports fans. Here’s a better way to get more female fans in the stands for the middling Midwestern team — convince Wally Szczerbiak to come out of retirement, Kevin Garnett to come back, or just let female fans purchase a ticket because they are fans, and not some stereotyped female consumer.
The official promotion (with purchase of an $18 ticket) includes:
“Free beer, wine, or soda,” a “DVD copy of season one of the hit HBO series Girls,” and “get $25 off any $100 service with your Wolves game night ticket at any LifeSpa.”
What say you, PopWatchers? Is a DVD of the HBO show featuring Lena Dunham’s anatomy enough to get you to cheer on the Timberwolves or is it a total turn-off? What do you think of sports teams’ attempts to increase female patronage?