Is Thor: The Dark World really just a sweet romantic comedy hidden beneath all that armor and Fabio hair?
Well that’s the new marketing campaign Jimmy Kimmel thinks Marvel ought to adopt, in order to get more women into the theaters when the Thor sequel opens Friday. On Thursday’s Jimmy Kimmel Live, he showed a trailer highlighting the plight of poor astrophysicist Jane Foster as “looking for love in all the wrong places” cut with Harlequin romance novel shots of Thor’s (Chris Hemsworth) sculpted back. The best part? Kimmel changes the title to something Hugh Grant would surely approve of – Thor Actually.
Maybe Kimmel is onto something. Girl geeks want to find love too. At least highlighting the Marvel movie’s romantic stuff gives new meaning to “hammertime.”
Watch Kimmel’s fake Thor Actually trailer here: