DORITOS, “GOAT 4 SALE”
Sexiest goat of the Super Bowl by far. I appreciate how Doritos’ aggressively ridiculous Super Bowl commercials have become their own unique brand of terror. Plus, this one was a lot better than Doritos’ other spot, Fashionista Daddy.
OREO, “WHISPER FIGHT”
If your latest cookie-vs.-creme debate re: which part of the Oreo is better didn’t end with police involvement, now you know you just weren’t arguing passionately enough. (I especially like when the cops announce that they’re cops.) Not only was this the only commercial with a “call to Instagram” (Oreo’s Instagram account gained 30,000 more followers throughout the night via its “Choose Your Side” gimmick), but the brand was also quick to tweet out this perfect still-image ad during the game’s half-hour-long power outage. It wasn’t brain surgery, but it was smart. Like all the people who chose “creme.”
TIDE, “MONTANA STAIN”
This is just well-executed goodness: A 49’ers super fan gets a Joe Montana-shaped stain on his jersey, which his Ravens fan wife blissfully washes away. You can actually guess what the product is less than halfway through the commercial. Unheard of!
BEST BUY, “ASKING AMY”
I like this because it’s so low-concept — just a celeb we already know to be funny wondering the things we all wonder about the crazy technology in our lives. “What’s LTE? Is it contagious?” “Can I use a dongle with this?” “Are we in the cloud? What is the cloud?” Actually if anyone here could explain what the cloud is for real, I would love that. Just be sure to do so in a sexy Fifty Shades voice.
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