You love Max Greenfield, the bro-tastic dandy behind New Girl‘s Schmidt, but you hate those icky TV spots for Axe products. How, then, can you enjoy Greenfield’s new web series, a Forgetting Sarah Marshall riff that doubles as part of Axe’s new “Susan Glenn” campaign? (Another wrinkle: According to EW NewGirlologist Lanford Beard, “Schmidt is far too discerning for Axe! He uses body gelato.”)
Despite all that, the videos might win you over. For starters, they’re surprisingly sweet — much like Axe’s classy “Susan Glenn” commercial starring Kiefer Sutherland. Since Greenfield writes, directs, and stars in each clip, they’re also peppered with his signature sense of humor: see episode 2’s analogy-off for proof. Here’s episode 1, which could be titled “Idiot Boy with a Broken Cellular Telephone”:
And then there’s episode 2, which broadens the world of “Susan Glenn” beyond Greenfield’s dark bedroom:
The videos are short, but they may help you cope until New Girl‘s two-episode season premiere on Sept. 25. In the meantime — is anyone else feeling a strange urge to buy some Anarchy for Him Body Spray? Commercialism, son!
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