To Kiefer Sutherland, Axe Body Spray smells like...regret

Axe Body Spray has dumped their frat-boy advertising techniques and enlisted man’s man Kiefer Sutherland for their latest commercial. In the classier-than-usual ad, Sutherland reminisces about the one that got away, his high-school crush Susan Glenn. (Don’t we all have our own Susan Glenn?)

Produced by BBH New York, the spot has a Michel Gondry vibe about it. Reality and fantasy are seamlessly intertwined, with the utilization of both practical and CGI effects for added whimsy. But delve a little deeper and Axe’s basic credo still shine’s through: If you want to hook up with gorgeous girls, you’d better douse yourself in Axe. Watch it below:

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