Since Glenn Beck and Fox News parted ways last year, you might be under the impression that his star has receded from the national political conversation — if only because Jon Stewart and his Daily Show writers no longer use him as a daily punching bag. But Beck’s morning radio show remains a force, with ratings up nearly 50 percent from five years ago, and routinely trails only Rush Limbaugh and Sean Hannity in listeners.
Today, his company, Mercury Radio Arts, renewed its deal with Clear Channel’s Premium Networks for five more years. Financial details have not been disclosed, but a source close to the parties involved told the New York Times that the deal could be worth up to $100 million for Beck. “Since we began our relationship 10 years ago, Glenn has not only built an incredible connection to his audience on multiple platforms, but has also established himself as a true talent and visionary,” stated Julie Talbott, Premiere Networks president, content and affiliate relations. “We’re incredibly proud of the continued growth and success of our partnership with Glenn and Mercury Radio Arts, and look forward to working together for many more years to come.”
Beck’s departure from Fox News has cost him exposure, but just as Howard Stern once sacrificed access for creative control (and money) by shifting his show to satellite radio, the controversial conservative is swimming in financial success. Many fans have followed him to his video-streaming network, and his radio show can be heard daily on more than 400 stations across the country. But why does it feel as if he has lost his ability to influence or drive the political conversation?
Have you been listening to Beck’s radio show or watching his online program on GBTV? Is weeping only effective on TV and less so on the radio? Does the rest of the media seem to be paying less attention to him these days, despite his undeniable popularity with radio listeners?