Confession: I can’t stand the new batch of iPhone advertisements. Apple spent the better part of a decade dropping zeitgeist-grenade TV commercials. But when it came time to show off audio helpmate Siri, the marketing team decided to fall back on random celebrity pitchmen. The result was Zooey Deschanel and Samuel L. Jackson meandering around identical IKEA households. (Absent from these advertisements: The celebrities’ assistants, a.k.a. “Siri With Limbs.”) I have to admit, though, that I’m a bit tickled by a new pair of advertisements featuring adorable cult weirdo John Malkovich, who speaks to Siri as if she’s the only one who really understands him. Check out the two commercials below:
What I enjoy most about these advertisements it that Malkovich doesn’t ask Siri anything useful — possibly because, like all the vast majority of humanity, he has fingers that can type actual urgent questions into a Google search box. For what it’s worth, I just told my Siri: “Thank you. I enjoyed this chat immensely. You’re very eloquent.” Alas, Siri heard me say: “”Thank you I enjoyed this Champans you’re very eloquent.” I certainly did enjoy this Champans. I certainly did.
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