This morning, the name and bottle for Taylor Swift’s first “signature scent” hitting stores in October were revealed. The name Wonderstruck comes from a lyric in one of her songs. “I wrote the lyric, ‘I’m wonderstruck, blushing all the way home,’ for the song ‘Enchanted’ about the first time you meet someone,” she says in a release. “A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories.” That’s the best justification we’ve heard for a celebrity scent in a long while.
Per the announcement, the actual scent, which Swift developed with Olivier Gillotin of Givaudan, was inspired by her favorite memories and smells. “The flawless beauty of freesia, apple blossom and raspberry spark a swirl of vibrancy and feminine allure…. In the heart, a sweet surprise of blissful vanilla is embellished by airy, sun drenched honeysuckle and white hibiscus…. Notes of golden amber and sandalwood are woven with a kiss of lush peach.”Â
Even the bottle is personal to Swift:
A perfectly charmed deep purple bottle holds this enchanting fragrance. The iridescent rainbow finish, never before used in the fragrance industry, gives the bottle a magical glow. The antiqued gold charms that adorn the bottle were hand-picked by Taylor and are reminiscent of her unique style. The Moravian star, dove and birdcage charms are signature decorative elements that evoke Taylor’s whimsical flair. The charms appear once again within the intricate detail of the embossed cap, capturing Taylor’s love of hidden messages. The carton is a modern day patchwork, homage to the many fabrics Taylor has collected on her travels. The finishing touch to the package is a gold embossed 13, which fans will recognize as Taylor’s lucky number.
I believe that Swift is creative and passionate enough to actually get that involved in the development of her fragrance, and that there’s something interesting about a country girl who loves to go glam that would make her scent unexpected. I deem this celebrity perfume not annoying at all. (The Wonderstruck marketing campaign can quote me on that.) You?
P.S. I also love that they chose to announce this magical perfume on the day the final Harry Potter hits theaters. Coincidence? The bottle is the eighth Horcrux!
It would take a lot for Taylor Swift to annoy me, and I’m not really even a fan. I just respect the girl. Bieber, on the other hand, annoyed the crap out of me with his perfume (“Someday” – as if all the girls who buy it might someday have a chance with him) and his nail polish and all the crap his people came up with to make money off all his adoring tween girl fans. That just came across as incredibly calculated and insincere.
I would trust Justin Bieber with my daughter, but not with my son or my Pet sheep, Rudolph.
I think Taylor could make so much more money out of endorsements, but she chooses wisely the ones that make sense for her. And I agree with you on the Bieber thing. But I also think that he needs to make money while he can, because musically, there’s not much future for him.
Katriel and m0_0m,
I totally agree with both of you. The Biebs is probably already on the way down. I don’t think I’ve ever heard his music on the radio, which is usually not a good sign of career longevity.
you do realize that all of the profits from his perfume are going to charity, right?
I can’t wait to smell it. I have worked with perfumes before and just because the bottle looks good and the fragrance smells good on your best friend, doesn’t mean the fragrance will smell good on you. All fragrances mix with your own natural body chemestry and produce their own significat smell. I hope Tay’s new fragrance smells good on me.
That is actually pretty genius. I bet a lot of girls like her sweet wholesome nature and dream to be like her. This will sell like hotcakes. Taylor deserves the critics on her inconsistent vocals, but never underestimate her business instincts. She is a smart girl.
The bottle looks beautiful. From the way she describes it, I can’t wait to smell it.
Actually, it the name of this perfume annoys me and the bottle kind of makes me want to roll my eyes. But I’ve already accepted the fact that I’m far too cynical for my own good.
I can’t wait to smell it!! Just by her description and the whole meaning behind the fragrance is already captivating. She’s a very good business woman at such a young age.
she has worn this perfume during her meet and greats every night during concerts and I must say it smells really really good I want to hug her and never let go LOL she smells so good!!!!
I’ve met Taylor a few times, and she always smells AMAZING! So I think it’s definitely safe to say Wonderstruck will smell great! I’ll be getting a bottle.
FYI: the word comes from Adam Young (aka Owl City) If you don’t already know the story, they met in New York, and e-mailed back and forth for a while, and in one of message, Adam (with his astonishing sense of vocabulary) used the word “wonderstruck”. Taylor then wrote the song “Enchanted” about Adam. In response, on Valentine’s Day, Adam wrote a charming letter for all to see (about Taylor) and posted his own BEAUTIFUL rendition of “Enchanted” on the Internet, addressed to Taylor, revealing his crush on her… Then she failed to reply, leaving him and many Owl City fans (like me) heartbroken. But THIS, I believe, is finally a clever reply from Taylor, as she somewhat dedicates the new perfume to Adam. <3
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OMG! i just got it and it smells exactly how she discribes it!! but in my opinon she added a smige to much vanilla.
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