'Happy Endings' star Casey Wilson asks you to save her film, ass

Casey Wilson (Happy Endings, SNL) and June Diane Raphael (NTSF:SD:SUV) were partway through the shoot of their indie buddy-com Ass Backwards (co-starring Jon Cryer and Alicia Silverstone) when they lost funding. As you can see in their promo video (link below), this news made them both cry. A lot.

But they haven’t thrown in the towel. Instead, the ladies are turning to viral marketing, creating a Kickstarter paged called “Save Our Asses!” as a last-ditch effort to bankroll the movie. Their goal? $50,000 to fund the last five days of their shoot. And they’re offering incentives, from signed copies of the DVD (for a $25 donation) to an actual executive producer credit on the movie (for $10,000). So far so good: They’ve already raised a whopping $34,271 with 16 days to go.

It’s a bold (and shameless) move for the ladies — not to mention an interesting experiment in web-based film funding. Earlier this year, the indie comedy The Woods became the first Kickstarter-funded movie accepted at the Sundance Film Festival. And filmmaker Kevin Smith (Clerks) has said he thought about the idea for his latest film, Red State. With so many filmmakers struggling to find financing, could crowd-sourcing be a vital part of the future of independent film?

Check out the Ass Backwards website, and then let us know what you think: Is this shameless web pan-handling, or clever outside-the-box fundraising?

Read more:
Why ‘SNL’ cast-off Casey Wilson is getting the last laugh on ‘Happy Endings’

Comments (9 total) Add your comment
  • Sina

    I know why doesn’t Casey use her Happy Endings money, Jon Cryer use some of that 2 in a half men money, and June could max out her credit cards. Robert Townsend did it!

  • Max

    She wrote “Bride Wars”. I will donate to get the movie stopped forever

  • Fabe

    Go Casey! I don’t have 25 dollars to give you, but I support you!

  • Abby

    I hope you get the money you need. I would love to see your movie!

  • JNC

    I’ve wanted to see this movie since I first heard Casey talk about it on the Comedy Death Ray podcast a few years ago. Casey and June are seriously funny ladies, I hope they’ll be able to finish the movie because I want to see it! Id definitely throw them some cash to own it on dvd, too bad the Nick Kroll voicemail plegde is sold out!

  • SaraInSeattle

    Umm.. Casey from Happy Endings, Jon Cryer, and Alicia Silverstone?? Pretty sure I love ALL of those actors. Good luck to them.
    It would probably be easier to raise if Jon Cryer was on Twitter, to be honest.. I would totally follow him.

  • TVDIVA

    EW – are we saving her butt, or the film Ass Backwards? Your title indicates we are saving her butt.

  • macular

    Don’t they have money of their own?

  • linksoflondonuk

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