Lady Gaga will stream songs from 'Born This Way' on 'FarmVille'

Lady-Gaga

Image Credit: Ethan Miller/Getty Images

The 46 million people who play FarmVille every month are getting an eccentric new neighbor. This morning, social gaming company Zynga announced a partnership with Lady Gaga, which will allow users to stream songs from Gaga’s forthcoming Born This Way before the album is released on May 23. Players will visit a neighboring farm, “GagaVille,” where they can undertake lightweight tasks to unlock tracks from Born This Way. It’s not the first time that a musician has partnered with a gaming company — Guns n’ Roses released “Shackler’s Revenge” on Rock Band 2, and Zynga worked with Dr. Dre and Snoop Dogg on partnerships through their popular Mafia Wars game — but given the near-messianic cult of Gaga and the massive FarmVille user population, it’s certainly a noteworthy moment in the evolution of pop music branding.

Raquel di Sabatino, a spokesperson for Zynga, describes the partnership as “a fantastic collaboration…a meeting of the minds.” Lady Gaga had worked alongside Zynga in the wake of the tsunami devastation, donating $750,000 towards Zynga’s efforts with Save the Children. Gaga has also been at the forefront of utilizing social media to expand her brand. (Her Twitter page is fast approaching 10 million followers, a number that currently outstrips the followers of a certain smooch-happy tween moppet.) GagaVille is intended to represent iconic elements from Gaga’s music, particularly the motorcycle/leather/chrome aesthetic of Born This Way. Players will be able to get special codes for specific Gaga-themed virtual items. (One item will particularly resonate with anyone who has been fascinated/disturbed by the cover artwork: a sheep on a motorcycle.)

Says di Sabatino, Gaga is “so excited about this partnership. She’s been seeing the things we’ve been building and is so thrilled with how things have culminated.” GagaVille will disappear after May 26, but it will be interesting to see how the FarmVille nation responds to this multimedia venture. Gaga fans, will you join FarmVille for a chance to hear some of her songs before their release?


Comments (29 total) Add your comment
Page: 1 2
  • Urszula Nowak

    I hope that Lady Gaga has a cameo in Star Trek 12 as a singer and her character could have dark connections to the Orion Syndicate (the mafia of the Star Trek universe) who should be the villains of the sequel. With her futuristic music and style, she would fit right in.
    Midway through Star Trek 12, I’d like to see Kirk, Spock and McCoy go undercover to a concert of hers on a distant planet like with Diva Plavalaguna in The Fifth Element (1997). When she sings Bad Romance, Paparazzi, Poker Face or Just Dance, her show could be raided by Syndicate henchmen who have a thunderous phaser fight with Kirk, Spock and McCoy.

    • Blah

      Why do I need to make my hardrive work harder with Farmville and listen to this “Madonna’s Copycat Yourself” song at the same time?

    • Jealila

      WTF?

      Your forthcoming album Suck This Way is not gearing up to be the album of the decade with those lukewarm singles, huh???

    • Yanni

      I AM A ROBOT I LOVE LADY GAGA SO MUCH THAT I DO NOT THINK MY OWN THOUGHTS ONLY LADY GAGA THOUGHTS. (BEEP BEEP) LADY GAGA LIKES SOUP I WANT SOME SOUP NOW I WAS BORN THIS WAY TO LIKE SOUP I WAS BORN THIS I AM EXPRESSING MYSELF EXPRESS MYSELF EXPRESS YOU’VE GOT TO MAKE HIM DOES NOT COMPUTE DOES NOT COMPUTE HEY HEY HEY HEY.

    • Fatima

      As of now, both versions, Parental Advisory-Labeled or not, are cesrnoed. I’m not sure why, and I don’t like the way Interscope went releasing the CD. They were misleading and unfair to those who wanted an uncesrnoed copy. I have heard, though, that they are trying to put out an uncesrnoed copy, with an unknown release date. But, that doesn’t help those who already bought it, now would it?

  • Harley

    If they end up on FarmVille, they won’t stop there. So why the hell would I play that trash just to listen to a song?

    • tom

      take the worst part about facebook and use it to promote music?

  • Jane

    Oh, saw the ad in farmville and thought “what’s Sasaville?”

  • Shawn

    Ugh – I have a terrible feeling this is going to ruin my News Feed.

  • nt

    i started playing farmville because it had cute little cows, sheep, chicken and ducks. now i can visit lady gaga as my neighbour. something went wrong.

    • Lady Xerox Much

      Gaga belongs in the farm LOL

  • Minka

    I’m not going to sign up and have a shady company sell my personal information to the highest bidder just to hear her songs which will be in stores in just a week and a half.

  • David

    Wtf. Its time to call it. SELLOUT. Remember when Gaga was just eccentric and made good dance music. Now she’s just Fin crazy and looking for quick cash. Its gone too far.

  • David

    This time for gaga feels like when they make a high budget sequel to a modest highly aclaimed indi film and wonder why it flops. Bigger/crazier and more does not make better or even on par.

  • Mae-sa

    I think it’s cool she’s trying a different approach to getting music out. It’s more interactive this way. I never knew of Snoops ties to Mafia wars, that’s awesome!
    LoL @ the previous comments! When did everyone turn so pretentious?! Just lighten up!

    • KC

      Thank you! Why do so many people trash things that have NOTHING to do with their lives?

  • Ann

    Can’t wait is going to be awesome!!

  • larry

    I think its a good idea..even better..why not change the fv music and have other musicains like gaga have songs playin while ur farming..get some upcoming bands or solo artists

  • lanoha

    People still play Farmville?

    • tom

      I have a nice broom closet to help with your PR today.

      • Auth

        I purchased these Sunglasses 2 mthnos ago for my wife She gets compliments on them everywhere she goes. Recently she walked into a versace store and the clerk was amazed how similar they were to a Vintage $900 pair that they had. That story made my day- great glasses!

  • eric

    What the hell is Farmville.

  • SirGaga8694

    omfg i cannot wait, i really hated farmville but thanks to the new GagaVille coming soon, i am deff going to open an account. they should make this a permanent thing bc i would play it non stop!

  • Lady Xerox Much

    Why?.. because Born This Way sucks ?

Page: 1 2
Add your comment
The rules: Keep it clean, and stay on the subject - or we may delete your comment. If you see inappropriate language, e-mail us. An asterisk (*) indicates a required field.

When you click on the "Post Comment" button above to submit your comments, you are indicating your acceptance of and are agreeing to the Terms of Service. You can also read our Privacy Policy.

Latest Videos

Advertisement

From Our Partners

TV Recaps

Powered by WordPress.com VIP