The fight for controlling what you watch on your mobile devices just landed a new big contender. Sony Pictures Entertainment’s iPad and iPhone app Crackle launched on Monday as a free download, and it pretty much immediately landed at the top of the iTunes chart, ranking as the top overall free download for the iPad (and No. 3 for the iPhone). It’s not exactly hard to understand why; Netflix, Hulu, Time Warner Cable, and many others have been fighting to win over your eyeballs in the mobile/tablet/gizmo space/realm/dominion; while Crackle’s offerings are limited just to what falls under Sony’s corporate umbrella, that’s not a skimpy buffet: The app features movies like The Da Vinci Code, Pineapple Express, Big Daddy, and Ghostbusters, and TV shows like Seinfeld, Married with Children, and NewsRadio. (You can also watch all of this via Crackle’s website.)
Anyone who remembers the early days of Hulu, however, also knows that Sony hopes those aforementioned crown jewels will help you overlook its otherwise not-quite-as-exciting lineup: READ FULL STORY »










