Volkswagen 'Star Wars' commercial: How could you not like it?

A new Volkswagen commercial featuring a child dressed as Darth Vader trying desperately to use the Force around his home (and then in the driveway), is innately awesome. I won’t spoil the punch line for you, but watch it below, and I trust you’ll get it. What I don’t understand is how, as views approach the 2 million mark on YouTube, there are at least 175 people who “dislike” it. Seriously? How? Did they not cry at Up either? 

Comments (45 total) Add your comment
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  • anonymous

    Very Cute. Is George Lucas getting a Volkswagon for this ?

  • brandi


  • Renee White

    Loved it!

  • meToo

    Saw this yesterday and LOVED IT. So cute!

  • meToo

    Some people will DISLIKE anything just to get attention. If you don’t like it, don’t watch it.

  • Marie

    Most adorable thing ever!!!

  • Lindsay

    I loved this commercial. But just for the record, no, I did not cry when I watched “Up” and I thought it was a horribly depressing movie.

    • judep

      lmao….too cute for words….

  • Marilyn

    Stars Wars commericals? Don’t you mean Star Wars?

  • LisaMama

    Why do you assume it’s a boy child? It could be a girl – you do see Darth Vadar trying to move a doll in a girl’s room, you know.

    • Darla P

      definitely a girl!!

    • Skip182

      Nono, it was the brother attempting to force-choke his sisters dolly. Dark-side style.

    • Steph

      Haha I’m glad I’m not the only one who thought this. I say it’s a girl. Because Star Wars isn’t a boy’s club. …and I totally would have dressed at Darth Vader as a kis if I didn’t find Leia’s hairbuns so stylish (don’t hate on my awesome fashion sense) :)

    • Mandi Bierly

      Because the official description of the video on YouTube refers to the child as a “he.”

  • sam

    That’s got to be one of the cutest commercials I’ve seen in a while.

  • Meli

    Funny moment. Even though you can’t see the kid’s face behind the mask, his body language at that moment says it all.

    • Jake

      Agreed. All the emotion is there with nothing but that helmet

  • Jeremy

    Star Wars is dead, man.

  • anonymous

    Just say that to Carrie Fisher’s face. LOL!

  • Jim

    It made me laugh, that’s an adorable commercial! Volkswagen has a knack for producing unique spots. What a fun idea!

  • negev79

    The thing I liked best about this commercial (other than that it’s adorable and funny) is that we actually don’t know for sure that the mini-Vader is a “he” – at one point he or she is in a very pink room, obviously a child’s room. But there are no other kids in the ad. So perhaps it’s a girl! Or a boy who really likes pink. Nicely done.

    • bb

      Definitely a boy. I thought that the doll was suppose to represent Yoda.

    • Katie

      The official description by VW says “he.” I am inclined to think he was trying to choke his younger sister’s doll. Makes more sense.

      • bb

        The doll was sitting in a Yoda position. The boy was challenging the doll because the doll knows the way of the Force, in his mind anyway.

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