Kobe Bryant, Jimmy Kimmel star in 'Call of Duty: Black Ops' trailer

A new advertisement for Call of Duty: Black Ops that debuts on TV this weekend just hit the Internet, and it’s a delicious (and deliciously un-PC) treat. Everydaypeople — a hotel concierge, a chef, a woman dressed in smart business attire — maraud through a battle zone, firing guns and tossing grenades at each other and at circling helicopters. Also in the mix: Kobe Bryant (who wields an assault rifle emblazoned with his nickname, “Mamba”) and Jimmy Kimmel (who helplessly fires a bazooka with an apt description inscribed on the side: “PROUD N00b.”) Nobody actually gets shot, and the tagline is “There’s a Soldier in All of Us,” which I’m pretty sure was also on a Soviet propaganda poster. But it’s all set to the Rolling Stones’ “Gimme Shelter,” and if that doesn’t get you in the mood to fire some fake Cold War-era weaponry, I don’t know what will!

It reminds me a little bit of the famously banned Xbox 360 ad that showed a train station full of people in a fake standoff, although this one has a much larger budget (and also replace “subtlety” with “Jimmy Kimmel firing a bazooka.”) PopWatchers, does this commercial intrigue you?

Comments (5 total) Add your comment
  • Christine

    That was awesome!

  • amazing

    The ending was epic

  • David

    Can you actually play as Jimmy Kimmel?

  • Outstanding

    I’ve only tried one Call of Duty game and didn’t care for it (in fairness, I think it was the first or second one, and I’ve heard the games have become ridiculously awesome since), but I’ve watched that commercial 20 times. What? I have a life! I do. Anyway, awesome, awesome, commercial. Love the hippie chick kicking in the door and the look of pleasure/rush of adrenaline on the face of her co-shooter.

  • operation ff

    call of duty black ops was an amense game. i played modern warfare 2 and desperately wanted to play this 1 my friend brought it down my house and i just couldnt get off it. awesome game!!!!!!!!!

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