Image Credit: Virginia Sherwood/NBCWow! Another season of The Apprentice is already here. I am so excited to have the opportunity to join my father and brothers in the boardroom! I hope that you’ll join me each week as we watch a new set of contestants compete for a position at The Trump Organization.
This season of The Apprentice is an important one, as it truly highlights what many people are currently going through in their daily lives – the search for employment in very difficult times. I think that it will resonate with many of you. We met a large number of truly exceptional people with fantastic educations, brilliant career promise, and incomparable resolve. I have a feeling that this season will hit home like no other. Now….on to my thoughts about the premiere episode:
Battle of The Sexes
We started with the usual sixteen candidates, eight men and eight women. As with the last Celebrity Apprentice, my father divided the two teams by gender — pitting men vs. women. The battle of the sexes is always a great way to kick off the season! The women named their team Fortitude and the men named theirs Octane. As you may have noticed in the premiere, we have the full gamut of personalities and backgrounds on each team, and the candidates as a whole are definitely a fusion of fortitude and high octane. That’s why they were picked for the show, and you can expect a showdown on every episode.
Lip Service READ FULL STORY »

Ask Britney to comment on her impromptu eye rolls and facial expressions, and she’ll feign like her face has a mind of its own. Thank God it does – her adorable mug produced some of the best moments of Big Brother 12 this summer. After the jump, the 22-year-old hotel sales manager from Arkansas (and winner of the $25,000 audience prize!) talks about her bawl-fest after learning about the Brigade, and how she really feels about Rachel and Brendon. 













