'Bridalplasty' has women compete for plastic surgery, is a disgrace

BridalplastyImage Credit: MedicalRF.com/Corbis; David Greenwood/Photodisc/Getty ImagesEvery few months, a new show surfaces and we all declare it the utter nadir of cultural decrepitude. Ding! It’s time for another one of those. E! announced a new show called Bridalplasty today, which will follow soon-to-be-brides as they compete to win plastic surgery procedures. You know, to be “perfect.”

According to E!’s official announcement, 12 “eager brides-to-be” shack up and compete for plastic surgeries off their “wish lists.” “From muffin tops to crooked noses to flat chests, the perceived imperfections they hope to fix are extensive and dramatic,” the statement reads. It gets worse:

In the finale, the “Bridalplasty” champion will be named and viewers will follow her journey as she prepares for her dream wedding, which includes undergoing all of the procedures on her plastic surgery “wish list,” and her fiancé’s anticipation as he waits to see her full transformation. In a moment anticipated all season long, the bride will finally walk down the aisle to reveal her new appearance to her husband-to-be. Viewers will witness his emotional and possibly shocked reaction as they stand at the altar and he lifts her veil to see her for the first time following her extreme plastic surgery. The dramatic finale marks the end of her quest for perfection and reveals if her dream wedding does in fact become a reality.

Yes, the plastic surgeon from The Swan is the plastic surgeon for this show, too. Of course.

I need to go wash my soul in boiling holy bleach. Bridalplasty hits on some of the vilest trends in unscripted programming: pathological vanity, the wedding industrial complex, and women degrading themselves for fame and sport.

Every generation gets the grotesque emotional bankruptcy it deserves, I guess. Are you not entertained, PopWatchers?

Comments (18 total) Add your comment
  • Mark

    Well, it is on E! That entire channel is trash and they have gotten away with it for years. Why not the intimate insulting program that emphasizes the banal and superficial–that is all they do. Juliana represents this premise perfectly as she is beyond superficial. But I bet people will tune in. Wow, just wow.

    • Mark

      I meant “ultimate insult” not intimate.

  • Anne

    They should just call these shows what they are — “The Low Self-Esteem, Attention-Seeking Morons Show!”
    Of course, now that I know this reality program exists, I will feel pretty damn superior when I watch “Wipeout” tonight — it’s as quality as “Masterpiece Theatre” when compared to this new nastiness.

  • tvfan

    Only in America!

    • Terry

      Sadly, I doubt it. If you’re ever seen some of the shows from around the world, then you know this is not that bizarre. Plus when you look at some of the things on the spanish channels and isn’t Brazil supposed to be the plastic surgery capital?

  • Melody

    How sad. I definitely won’t be tuning in. I did watch The Swan and was saddened by how much change those women went through. I think some plastic surgery is fine, if it’s something that will genuinely raise your self-esteem, but not if it’s for the benefit of others or because it’s what society says you’re supposed to look like.

  • Strawberry Sparkles

    Why do people continue to make TV shows without running everything past me first?

    • Ruby


  • rentagoodbook

    That is nauseating. I guess it’s a good thing that I choose not to pay Comcast enough to get that channel.

  • Dr Rand Pink

    I think that most vaginoplasty procedures are just a lot of lip service

  • Cassandra Bromfield

    Funny, before I read the comments I was annoyed with this premise of a show. Then I read some @Terry’s comment, that is perfectly right. Around the world, changing a brides appearance is not unusual. In many cases it is apart of the tradition of that ethnic group.
    However I do take issue with this because weren’t these women proposed to with a flat chest, crooked nosed, muffin topped, or any other perceived imperfection? This is not my kind of show and it won’t be a guilty pleasure. I just watched Dr. 90210 for the first time and could barely get through it.
    This may be the worst idea for a wedding show, but there is an audience out there for it, I’m not one of them.

  • susie miller

    Hey, lot’s of brides get surgery before their wedding days to look and feel hot. Why not get it for free for chicks who probably can’t afford it. I’m watching.

  • MarcyAtZeel

    I thought the Swan makeovers were often not very good. lots of excessive breast implants and horse veneers. that said, if someone wants to get E! to pay for her nose job or lipo (which usually costs a mint and is not covered by insurance) I think they should go for it. plus they get some wedding bills paid. In return, they just need to tolerate a few minutes of televised humiliation. Not a bargain I would make but I can see it working for some people.

  • Dr. Carlos Centeno

    I have to agree with you… ‘Bridalplasty’ is a disgrace – it is completely true. Plastic Surgery is about beauty. I think that brides are beautiful without cosmetic surgery and culture needs to teach that.


  • ctz65

    I’d do it in a heartbeat. All we women ever see is other women who find love and success and we want that too. It’s easy to say “well you should be loved for what’s on the inside” but you can’t deny that what is OUTSIDE is the initial attractor. If two women have the exact same awesome personality, and one is gorgeous and the other looks like a troll, which would you want to be with? I’ve heard more than one person say “You can be fat, or you can be a b**ch, but you can’t be both.”

  • Saffy

    the cult of narcissism strikes again.

  • TMDavidson

    This is not degrading to women. They are adults who are educated about all side effects including possible death. Participants choose freely of thier own will and oppinions should be respected. After all, in this economy how many people truly have the money to even go to a Doctor? Its not some kind of epidemic. People should concern themselves with far more important issues facing our reality today.

  • acrylic sheets

    It’s appropriate time to make a few plans for the future and it’s time to be happy. I’ve read this submit and if I may I want to counsel you few attention-grabbing things or suggestions. Maybe you can write next articles regarding this article. I want to learn more things approximately it!

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