Image Credit: MTVThe Smoking Gun uncovered court documents yesterday showing that Jersey Shore star Mike “The Situation” Sorrentino was denied a trademark on his nickname by the U.S. Patent and Trademark Office for his planned clothing line. The problem was “Situation” was already trademarked by a Memphis clothing company last year, and the USPTO lawyer decided any further claim on the name would be confusing. (Sorrentino’s lawyer’s contention that the added “The” made it totally different, alas, went nowhere.)
To recap: The Situation needs a new nickname. So we here at PopWatch are ready and willing to help him out. Our first stop is the good ol’ thesaurus, which will tell me all the suitable synonyms for “situation”. Let’s try a few on for size: “The Circumstances”? Too wishy-washy. “The Condition”? Sounds like a disease. “The Status Quo”? Too…Latin. What do you think? If the Situation can’t be the Situation, who should the Situation be?
How about “The Who”. Oh wait…taken.
“The Irritation” (also doubles for the spam commenters.)
The wannabe
No, that’s Levi Johnston
Tool.
The Douche
The Buh-Bye, My 15 Minutes Are Up
only idiots watch jersey shore.
I watch Jersey Shore…. love JS actually and I am a student at Dartmouth.
haha only idiots make generalizations & seriously, if you hate JS so much why bother giving it views and comments?
*ouch*
your an idiot..just because people want to watch a little entertainment thats not of your kind does’nt mean we’re idiots
this goes to jordan
ya know, i’m surprised they weren’t able to get the trademark. adding “the” actually does differentiate it from the already existing brand (disregarding that this entire issue is ridiculous)
hey, how about The Issue
The Reaction Shot.
The Goober Face.
The Dumb Guido
4′ long…
LOL…did EW really think they were going to get serious responses to this?
15:01
The Unaware Grenade
Lmfao! 15:01 & The Unaware Grenade are awesome names!