Aug 25 2010 10:00 AM ET

Snugarena: The latest dance craze? Let's hope not.

Confession: I have a Snuggie. My grandmother, known for shelling out money for all kinds of ridiculous infomercial products, sent me two Snuggies (with the accompanying book light) when I was in college. And, of course, I used them with pride. I really thought I had reached full Snuggie potential. But all that changed in 30 seconds when I saw the newest commercial for the blanket with sleeves:

Call me crazy, but all this time I had been reading and watching TV with my Snuggie on. Clearly, I had it all wrong. This commercial opens a whole new world of opportunities. Did you know the Snuggie was perfect for hula-hooping on your bed? And, perhaps more importantly, doing the “Snugarena,” a tribute to the ’90s cult classic the Macarena? (I particularly enjoy the older woman at the 0:18 mark with her leopard-print Snuggie. Let’s be friends!)

And it gets better/worse. According to the official Snuggie YouTube page, this fall will see the launch of a whole series of “Snugarena” commercials with different, lyrics, designs, and scenes. Oh happy day!

Now I know the Snuggie has provided warmth for many people, but there’s a line, people. And as far as I’m concerned, the “Snugarena” just crossed it. The only good that will come of this is another Snuggie parody. What do you think, PopWatchers? Does this new commercial make you love or hate the Snuggie more? And are you prepared for the onslaught of future commercials? And if they’re really going to do this, what other ’90s songs should Snuggie take on? (My ridiculous vote goes to House of Pain’s “Jump Around.”)

Read more:
Commercial stars: Who are they?

The Snuggie: Comfy blankety thing or Garment of Satan?

Snuggie warning: One size does NOT fit all.
PopWatch confessional: Have you named your Slanket?

Comments (9 total) Add your comment
  • RD1

    Who let the snuggies out woof, woof, woof, woof

  • A

    So…the guy in the Snuggie who holds up the centerfold with the lady in a Snuggie…is this a new fetish thing? Like Plushies? Uncomfortable. Do they call it yiffing as well?

    • Ceballos

      It’s not THAT weird…I mean, isn’t that the whole point of the Snuggie that you can move your hands freely?

  • Ceballos

    Come let me take you on a party ride/
    And I’ll teach you, teach you, teach you/
    I’ll teach you the Snuggie slide

  • Lisa Simpson

    Hey, I have an idea! Buy a sweater! Trust me, cashmere is so much better than a Snuggie. And you don’t look like a complete tool.

  • Jake

    It’s been
    One week since we got to see
    Ads for products as silly as Snuggie
    Five days
    Since we got to do
    A dance in tiger prints and spotted leopard too
    Three days since the hula hoop
    I realize I need my hands to snug with you
    Yesterday
    You have given me
    Another reason to hate the Snuggie!

    • Katja

      This is amazing.

  • Katja

    Okay now I’m feeling inspired…

    An older version of heat
    Does it have sleeves like Snuggies?
    Would it warm you up in a theater?
    A blanket only prevents
    Your unrestricted movement
    A Snuggie makes a good gift for grandmothers.

    Cause it’s fuzzy and comfy and snugggly and pretty and useful and mobile and functional anywhere. Yes!
    And every time you need to move but you’re feeling cold it’ll hold you until you die (till you die, but you’re still alive!)

    …And I’m here to remind you
    Of the mess you made when you needed hands
    It’s not fair to deny me
    Of the use of arms even when I’m cold
    You, you, you oughta Snug.

  • Kelsi Jo

    ohh breia breia breia.
    i really love reading these articles.
    it’s even better cause i know you and i can picture you saying all of this. hahaha and i can also picture nanny watching infomercials and ordering everything. :)

Add your comment
The rules: Keep it clean, and stay on the subject - or we may delete your comment. If you see inappropriate language, e-mail us. An asterisk (*) indicates a required field.

When you click on the "Post Comment" button above to submit your comments, you are indicating your acceptance of and are agreeing to the Terms of Service. You can also read our Privacy Policy.

Advertisement

TV Recaps

Powered by WordPress.com VIP