Levi Johnston reality-show producer: There's 'a ton of interest' from networks

Levi_JohnstonImage Credit: Bob Charlotte/PR PhotosWho doesn’t love Levi Johnston? Everyone, you say? Well, at least there’s no such thing as bad publicity in the world of reality TV, since the baby daddy to the daughter of the former governor of Alaska — now that’s a tenuous claim to fame — is looking to star in his own show, Loving Levi: The Road to the Mayor’s Office. And while the current mayor of the Wasilla, AK, isn’t especially keen on the 20-year-old’s political aspirations, that won’t stop Johnston or the producers at Stone & Company Entertainment from making a run for it. We talked to the company’s principal, Scott Stone, about his plans for the series.

ENTERTAINMENT WEEKLY: How are you pitching this show?
SCOTT STONE: We are pitching it as advertised, Loving Levi: The Road to the Mayor’s Office. We’re shooting as we speak. [We’re] going up to Alaska to shoot for a couple weeks. Once we have our story set up properly, we’ll start pitching it to the networks.

Are you pitching to one of the big-four networks first?
I tend not to do shows that are targeted toward one specific network. I tend to do shows that could run multiple places. We’ll target the ones that are most interested first, and suffice to say we’ve gotten a ton of interest since the announcement went out yesterday.

Are you or anyone on the production staff playing the role of, say, a James Carville for his campaign?
I wish. I actually did a show with James and Mary together; I would love to be either James or Mary. No, we are not running his campaign. Tank Jones [Levi’s manager] is his campaign manager, and he’ll be hiring whatever additional people he needs.

Did Levi come to you with the idea, or did you approach him?
We went to him with several ideas. We met with Levi a few times over the last several months and talked about several other ideas, and this is one that we put out as an option. His initial reaction was that he wasn’t sure. He’s a young guy, and running for office is a scary proposition and a big commitment. He thought about it, and then he came back and said, “I thought about it, let’s talk and see if we can do this.”

Who is your target audience?
All reality shows are largely female-skewing, because it’s story and character development, so we’re expecting there to be plenty of women viewers. And we expect there’ll be plenty of guy viewers because it’s Alaska, and there’s stuff like crazy bear hunting that he likes to do. Plus, a big part of the show is about his life, and he’s a single dad trying to be a good dad to his son. At this point — and I say at this point because this is what we know is going on today — he’s single and he wants to have love in his life, as well. I think that’s a really relatable story for anyone.

Is there any chance there will be any involvement from the Palins?
I can tell you unequivocally we went into this with exactly zero expectation for any involvement from the Palins. If that changes, that’s purely a function of their choice. We would welcome it; it would be great if they got involved, but it’s going to be Levi Johnston’s show.

With Levi, it’ll be hard to avoid at least some discussion of national politics.
Levi is well known all over the country, and you can be sure we’ll take advantage of that for the show. And he’ll take advantage of it for his campaign. He’s already come out and said that he’s half-redneck and half-Hollywood, and that Hollywood part isn’t going away.


Comments (42 total) Add your comment
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  • Lucille 3

    Really? Because there’s zero interest from everyone else.

    • Stormy

      Who knew that this was the Alaska native we’d be most sick of seeing on TV?

    • joblo

      According to the Wasilla website, “A person is eligible for city office if the person is a qualified city voter and has been a city resident or a resident of territory annexed to the city for one year immediately prior to the election.” Does this guy even qualify in the first place? He’s not qualified to be a dad, that’s for sure.

    • Stevex

      Really, there’s a ton of interest. Ten fat guys, weighing 200 pounds each, have heard of him. There’s your ton (2000 lb) of interest right there.

    • rex

      No interest except from you who posted on this board…and gay men.

      • Jerry

        You say that like it’s a bad thing. I say: woof!

  • Katja

    Ew. Just ew.

  • LiLa

    Way to serve the citizens of Wasilla, Alaska…NOT! What a dumb idea!

    • ks

      I know! another yahoo to use the people of Wasilla. Time to fight back.

  • asdf

    This guy represents everything that is wrong with the world. And he should be killed.

  • stephen

    met him once on the street in nyc. he’s a nice guy. i’d watch this.

  • Earl

    I don’t blame Levi. The world has always had boobs, it just that we used to have the good sense to ignore them. Now, we put them on national television.

    No, I don’t blame Levi. I blame the producers who are making a show with him, the reporters and publishers who write articles like this as though this is newsworthy, and even the people who buy magazines and read articles to see what the latest gossip is about boobs like Levi. Don’t blame the boob — blame the idiots who don’t know enough to ignore him.

  • MC

    “All reality shows are largely female-skewing, because it’s story and character development…”

    huh? isn’t that what’s supposed to happen on scripted dramas?

  • Anne

    How sad for this moron that he doesn’t get that he’s being made a fool of. He should be asking himself…’are people laughing with me OR at me ‘

    • Stormy

      He’s not being made a fool of. He’s making a fool of himself.

    • John

      He must think like the legendary Rachel of “Big Brother”: the sincerest form of flattery is to be mocked.

    • rex

      No, people, he is making money the easy way.

  • Al

    I love trashy tv: Jersey Shore; Rock of Love; Bachelor Pad; etc., but there is no way I would watch this.

  • jaclyn

    This weener is as vain and empty as the cast of Jersey Shore

    • Tim

      More at least those idiots show up and do something. Pauly D might be a horrible DJ but that’s more effort than I’ve ever seen Levi expend in his entire life.

  • Wottadoosh

    All this because of John McCain trying to score the disgruntled Hilary supporters — this is an eff up that just won’t go away.

  • Jenie

    This is one show that I definately will NOT watch. Such a looser. Go hide your face, Levi

  • SJH

    Why would networks be interested in this? No one will watch it! This is what is wrong with society today. Too many DUMB reality shows making our society stupid. Why is this kid getting ANY kind of media attention? Because he knocked up a governor’s daughter? No talent, ignorant boy – that’s all he is.

  • Leila

    I’m not too sure about this. It looks like just another cheap shot at fame, which has become all too common.

  • Joyce McKee

    How can there be a lot of interest in following a young man who has all of the personality of a speed bump and an IQ 2 points above a tree?

    • Stormy

      Not sure about the comparison. At least a tree knows it’s place.

    • rex

      he’s hot.

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