Is it just me, or is MTV building up quite the karmic surplus as of late? Sure, they’ve been testing this good-and-true programming track for about six months now, and, thank goodness, it must be working — the sweet-hearted Buried Life is shooting a second season, 16 and Pregnant will be back in the fall to continue the world’s most effective ongoing ad for condom use, and Teen Mom is currently in its second (and ever-more-arresting) season of de-glamorizing young motherhood. Now come the similar-in-spirit public service ads that paint a painfully sympathetic portrait of modern girlhood, with Aubrey Plaza (Parks and Recreation), Jessica Stroup (90210), and Rosario Dawson reading eloquent monologues from Eve Ensler’s bestseller I am an Emotional Creature: the Secret Life of Girls Around the World:
Without even a hint of preaching, the spots address sexting, “asking the question” (the question being, “Can you please use a condom?”), and the disturbingly ambivalent reaction many teen girls had to Chris Brown’s assault on Rihanna. The campaign echoes themes found in the network’s equally excellent It’s Your (Sex) Life and A Thin Line PSAs — nobody makes contraception cool and digital abuse uncool like MTV. It’s all almost enough to make up for The Jersey Shore and The Real World — which also, once upon a time, kids, used to have quite the social conscience itself.
What do you think, PopWatchers: Is MTV officially on the right side of good now?
Don’t forget If You Really Knew Me, which I saw for the first time last night and was genuinely surprised by its truthfulness and authenticity. Such a welcome alternative to the spoiled rich brats and their Sweet 16′s…
The girl in the video has about as much emotion as the Jersey Shore cast has diginity and intellignece but still it’s nice to see MTV not be sooo vapid.
I do miss the old Real World.
I’m pretty sure that’s the whole point, Plaza’s style is deadpan and emotionless.
Why not also talk about Charlie sheen and good old Mel. Get outta here with this crap. violence is violence. And stop banking off peoples pain. Just talk about the violence and let the almost 2 year old situation fizzle out. They should have done that last year and a half ago. Talk current events which would be Charlie and Mel.
You are all missing the point. These ads are about young girls and the issues they face. The book these ads are based on should be read by all parents of young girls.
Wow, great show and RichFriendFinder was very good
I love her and LTRdating was very good also
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