Is a wine glass too heavy for you? Well now you can drink it straight from your bra.

Earlier this summer, I was perusing the local mall and stumbled across an As Seen on TV store. Now, I’ve always felt that the whole idea of such a store seems a bit paradoxical, because it sells products that supposedly can only be purchased as you see them on TV. But I digress. The store carried a product that caught my eye called the BraBABY. Basically, the BraBABY is supposed to protect your ever-so-delicate bras from the “ravages of the washing machine.” I snapped a photo on my phone and immediately sent it to my mom, telling her it was the weirdest bra product I had ever seen. Until now.

Baron Bob is selling a product called the Wine Rack, which is essentially a bra that holds wine (or any other adult beverage that you feel the need to hide). It works the way a water backpack works for hikers — except it’s worn as a bra. Oh, and it’s not for hydration. It’s for the classy act of getting drunk in public without anyone noticing.

An interesting alternative to surgery, the Wine Rack also claims to ‘fill out’ the wearer — as you drink the wine, there’s a tube you blow into to maintain the ‘full’ look the Wine Rack provides. Unfortunately, bigger busted ladies are left out of all the fun. Wine bras are only sold in sizes up to 38C. (Count this as today’s blessing in disguise.)

Naturally, Kathie Lee and Hoda even checked out the product on Today. What is the world coming to? Even as I write this, I sit in disbelief. What will they think of next?

So what’s your verdict, PopWatchers? Is this the strangest thing you’ve heard of? And what is the male equivalent of the Wine Rack? Do I even want to know? Drinking from your boxers or briefs seems a little inconvenient.

Comments (22 total) Add your comment
  • LOL

    I am going to get this for football games, but I gues I will have to go in drag. Does this have matching panties that will fold by peanuts.

    • LOL

      fold was supposed to be hold, but it somehow still makes sense

      • KS

        This is fine and all, but I’m guessing that most guys (and perhaps some lesbian ladies) would have NO problem if the women truly interested in this product would just forgo the whole wearing-a-bra thing and then just get drunk in public. But that’s just a theory.

    • Leslie

      They make another product called the “beer belly” that guys can wear. My friends and I always contemplated purchasing one of these fine items. That or the beer scooter :)

    • Glory

      On the website for the product, there’s also a thing called the “Beer Belly”. Same idea, just straps around your mid-section.

      • Jackie

        Ha ha, that’s the first thing I thought of when I read this article, the Beer Belly! At Fenway Park in Boston, the beers are outrageously expensive, and a few years ago, people were using these to sneak their own beer into the park :)

  • Carrie

    Have you seen the bra that takes the place of your purse? i kid you not, there is space on the inside for putting everything you keep in your purse.

  • Judith

    Wow, that’s sad…

  • Jennifer

    Don’t quite understand why you think something designed to keep your bras from falling apart in the wash is such a weird invention. When you have big boobs like mine you’l try anything to keep your $80 bras in good condition!

    But yeah, the wine bra is dumb.

    • mscisluv

      I agree – the Bra Baby actually makes a lot of sense.

  • Nick T

    Just checked the today show link. Not super informative on the bra, but the egg seperator is AMAZING!!!

  • Matt

    So if I’m ever out to dinner and my date’s cleavage gradually shrinks, now I know why!

  • Stella

    I want the E-Z cracker so bad! It makes great sense especially when you’re trying to peel hot hard boiled eggs or want to separate the yolk from the white!

  • Chaz Winterbottom

    No way, bra.

  • Anne

    I see two markets for that bra — college students going to football games on dry campuses (the boyfriends no longer have to duct tape the ziplocks of bourbon to their chests!), and the people who write “Cougar Town.” I can’t see HOW a wine-bra DOESN’T make an appearance on Jules next season.

    • John

      That was my first thouight as soon as I read the headline: How has this not appeared on “Cougar Town” yet?

    • Mikka

      Even so, how does Baron Bob think there are enough people willing to buy the thing to make his money back. I can’t imagine it. One of us is delusional and I’m hoping it’s Baron Bob. Good comment on Cougar Town–they love their wine.

  • sgba28

    The same company makes something for guys and if I remember correctly it is called ‘the beer belly’. You wear it under your shirt and it holds beer so you can take alcohol into stadiums. pretty funny stuff

  • Rial

    The perfect companion for Hennigan’s Scotch.

  • Madd

    Look, I love wine more than the average person (duh says anyone who’s read any of my comments ever) but I would probably try to wear this to work and then get fired.

    • John

      If the product lives up to expectations, Madd, you should be able to get drunk at work “without anyone noticing”.

  • Ceballos

    Yet another reason for Frank Costanza and Cosmo Kramer to fast track their bro/mansierre. (Men shouldn’t be left out.)

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