'Eat, Pray, Love' and Shop: HSN starts movie tie-ins

eat-pray-loveImage Credit: Francois Duhamel; PR NewswireHSN has announced that it will dedicate 72 hours of programming to selling products themed around the Julia Roberts movie Eat, Pray, Love. Just as the book is divided into three countries, so will be the programming block: Aug. 6 is Italy, Aug. 7 is India, and Aug. 8 is Bali. The on-air event will incorporate more than 20 of HSN’s partners and brands and feature more than 400 items across a variety of categories, including beauty, electronics, home decor, travel, cooking, jewelry, accessories, and ready-to-wear, says a press release. HSN estimates it audience to be 83 percent female between the ages of 30-50 years old with an above average income — exactly the demo that Sony Pictures hopes to reach with the film based on the book by Elizabeth Gilbert.

Is a three-day mutual marketing campaign a little…overwhelming? Sure. But it also makes a lot of sense. Most women can’t afford to eat in Italy, pray in India, and love in Bali, but we’d love to simulate that experience where we can. Any films you’d like to see HSN partner with next? I suggest they hook up with Nancy Meyers, because we always want to live in whatever movie house she creates.

Read more: Summer Must List director Ryan Murphy talks filming Eat Pray Love and how it changed him


Comments (14 total) Add your comment
  • Katie

    Wait, we can find happiness through shopping? Shouldn’t they change the title of the movie to “shop, shop, shop”?

  • Madd

    I think I just heard my mom and her friends scream of happiness all the way from Pittsburgh.

    • PDT

      HAHA, my mother is a QVC aficianado, and we’re from Pittsburgh…so it could’ve been her that you heard, too.

      • K

        QVC and HSN are two totally different shopping channels.

  • Summer

    From a marketing standpoint, this does make good sense and is a terrific tie-in. I mean you can’t connect this movie to a happy meal toy or anything.

    I am mildly curious about the movie, but if it ends up being a train off the tracks (as the book wore on I think it got a lot worse and more disjointed), I am sure I will want my $ back. I will probably just pass…

  • nodnarb

    I guess if you can afford to quit your job and take a year-long vacation, you can afford to buy a bunch of crap from HSN.

  • mk

    Am I the only one who attempted to read this book (twice) but couldn’t get through it?

    • REM

      Seriously??? Ohmygoodness… this is one of my all-time favorite books :)

    • E

      I’m into the Pray portion and stopped and read 2 other books and on a 3rd (along with another from the library waiting).
      I am looking forward to the movie because I figure they’ll have to strip it down to what is most interesting.

    • Summer

      I’m with you mk. I only pushed through because the book had been loaned to me and I needed to return it promptly.

      I honestly loved the Eat portion (in Italy) and liked the Pray portion, but the Love section just didn’t do it for me.

      I don’t suspect that Julia and Javier are going to make me change my opinion either.

      • mk

        I just found it extremely boring. Not engaging at all. My bookmark has been stuck at 2/3 of the way through for a while.

  • Rita

    Love Javier Bardem, the man of this book…in fact,he’s a much better actor than Julia, and without him, this movie would suck.

  • Sonia

    I have 20 pages left. Ehhhh…Easy to read, not going to be a classic, but good enough for my subway ride to and from work.

  • loulou

    I found the book to rely on a bunch of stereotypes about “other” cultures.

    Guess now these same cultures are being reduced to a bunch of items for sale. Pizza and prayer beads? Gimmee.

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