Jun 20 2010 08:00 AM ET

'Pinkberry: The Movie': A behind-the-scenes look at the Hollywood machine

Ever wondered how movie deals get made in Hollywood? Well, the folks at mega-agency William Morris Endeavor (WME) have pulled back the curtain in a video that reveals the behind-the-scene maneuvers that resulted in next year’s frozen yogurt blockbuster, Pinkberry: The Movie.

Okay, the whole thing’s a spoof that was reportedly concocted by WME’s lit department, according to Deadline. But there are two things about the clip that particularly stand out for me. First, despite the fact that this video is a comedic exaggeration of Hollywood deal-making, I bet it’s not that far from reality. This depressing sentiment may be especially true in light of Hollywood’s dismal summer season, which has been (with the exception of Toy Story 3) a continuous cycle of disappointing sequels and hackneyed remakes. Second, make way for Miles Fisher, the 26-year-old actor who portrays the Ari Gold-esque lead agent. If you think Fisher resembles both Tom Cruise and Christian Bale, take comfort in the fact that Fisher has already impersonated the two actors. He played Cruise in this scene from 2008′s Superhero Movie, and Bale in this (very NSFW) American Psycho homage.

Pinkberry: The Movie, which contains some NSFW profanity, awaits you after the jump:

PopWatchers, what do you make of this? Just a silly spoof, or a disturbing glimpse of Hollywood’s future?

Comments (20 total) Add your comment
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  • K

    well, they succeeded in making me want some pinkberry.

  • D

    I totally want Pinkberry now.

  • Love Pinkberry!

    Yes, sadly it’s more like Hollywood than not. It’s also hilarious and I wish they would make a Pinkberry machine for the home! I love, love Cracberry!

  • Luis

    This is really not funny. All these stupid knockoff websites of the already unfunny Funny or Die need to stop.

    • randish

      jesus

    • wakeforce

      I was with you till you said Funny or Die wasn’t funny. The two-year old landlady is hilarious. If you didn’t laugh the first time you saw it, you don’t have a sense of humor.

      • Luis

        I haven’t seen it. I’ll check it out.

  • JC

    hahaha…. that was hilarious. i think my favorite part was at the end of the trailer when he yells “YES!”

  • poughkeepsiejohn

    They say that satire often exposes some unpleasant realities. And if you don’t believe that, take a look at the movies Hollywood has been shelling out these last few months. Except for “Toy Story 3″, hardly any of them have been any good.

  • kdavis

    That was pretty funny. And that’s the Miles Fisher that played the Tom Cruise-lookalike in one of my favorite eps of Mad Men.

  • Madd

    What’s sad is that Pinkberry: The Musical is probably being made as we speak.

  • Scooter

    I don’t understand why Miles Fisher is not a huge Hollywood star. He is so talented, not to mention hot as hell. His music vid (reenacting scenes from Am. Psycho)is amazing!

  • m

    If Dana White isn’t in this it is not worth making lol

  • Vance

    Pixar can make Red Mango the Musical movie then.

  • j. d.

    Are you joking about Miles Fisher? Kid is one of the least talented, most obnoxious people in Hollywood.

  • hollywood movies

    That was pretty funny.

  • harry

    damn that wsa good… and scary.

  • JBC

    So glad I have a trip to LA planned. Yummy! And terrifying!

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