The Old Spice man is on a horse and on NBC: Some possible suggestions for a series

old_spice_isaiah_mustafaThere are plenty of celebrities who started off hocking stuff on television. There’s nothing like seeing a nerdy Paul Rudd looking blown away while playing Super Nintendo on a drive-in movie screen, or watching a Bruno-era Bruce Willis singing the somewhat discomfiting wine-cooler slogan “It’s wet and it’s dry!” But how often is a career actually launched by a commercial?

For Isaiah Mustafa, known better as the Old Spice guy, that’s exactly the case. As EW’s Hollywood Insider blog reported, NBC has signed a talent deal with the man your man could smell like, and is hoping to add him to one of its series. As a nation of ad-watchers can tell you, he’s certainly got comedic chops, as demonstrated in his commercial character’s sultry deadpan, but what kind of TV show would be right for him? We’ve got a few suggestions:

Mr. Ed: An updated version of the classic equestrian sitcom, with Mustafa as Wilbur and his beach-galloping steed as the wise-cracking horse. Sample scene: Wilbur: “I’m on a horse.” Mr. Ed: “No, I’m under a darned fool!” Cue laugh track and goofy trombone sound.

Look At Your Man: A reality competition series in which couples put their relationships to the test. Mustafa uses his charm and body-wash musk to try to woo ladies away from their boyfriends. Will they choose true love or those two tickets to that thing they love?

The New Adventures of Old Spice: Basically it’s the recently canceled Julia Louis-Dreyfus series, but with a lot more showering.

Any other possible shows you’d like to see Mustafa star in? Start your pitching in the comments below!

Comments (12 total) Add your comment
  • Stephanie T.

    I can see him in a comedy where he is a voice over actor and he deals with a dysfunctional family. Sort of a hybrid between Fraiser and that G-d awful comedy Encore! Encore!.

  • pop

    shirley’s love interest on community!

  • elena

    Yvette Nicole Brown is lobbying on twitter to have Mr. Mustafa as her love interest on Community. Please make this happen, NBC!

    • Seth

      I would absolutely love that! Are you listening, NBC?

  • Camille

    One of Rachel’s dads on Glee!

    • gah

      thats not nbc – good idea though :)

      • Brad

        Brian’s problem is that he works for NBC, and it is a ftehear in his cap if he can help forward the AGW agenda, which GE profits from. Brian has a well paid staff, untold resources, and probably a gaggle of interns anyone of which could have been used in researching the historical weather in October in New England, which is not un-accustomed to snow. He didn’t attempt to do this since the result may have been inconvenient to his agenda.In my observation Brian is a VERY biased presenter.

    • daisyj

      Perfect! I wonder if he can sing. . .

  • Heather

    Look At Your Man would be good…but make it an updated version of the Newlywed Game opened up to all married couples, including same-sex couples.

  • Great Idea!

    He looks well suited to be a brother to the lead guy on Undercovers, and that is an NBC show. Maybe he can be the “bad guy” brother who was in law enforcement and went rogue. I can foresee a nice shirtless brawl already…

  • cv

    I’m sad I remember this but Jacko the Battery Guy from some battery commercials in the 80s was in a horrendous NBC show called The Highwayman back around 1985-86. So I wish Old Spice Guy way more luck (he’s also way more talented!)

  • joblo

    Did you know I’m riding this horse backwards?

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