Jun 8 2010 02:39 PM ET

Sam Mendes' FaceTime commercial and three other ads that will make you shamelessly weep

iphone-4I can’t recall exactly how my roommate introduced to me the latest commercial to take advantage of my tendency to be over-emotional about television, but it might have been something along the lines of “Hey, want to cry?” To which I replied: “Duh, always.” Had she not been wielding a computer, I might have interpreted her query as a threat, but instead I knew I was in for the latest addition to my “Favorite commercials ever” playlist on YouTube.

Academy Award-winning director Sam Mendes (American Beauty) was clearly shooting for tears with this advertisement for iPhone 4‘s FaceTime, and thanks to the Louis Armstrong song, the soldier/wife video chatting, and the “I Love You” in sign-language, he landed somewhere between tissue-worthy and ugly cry.

In all, this commercial lands at No. 4 on my list of commercials that prove I’m not a droid. My top three are below. Share yours in the comments, PopWatchers!

No. 3 – This recent Kodak commercial, a.k.a. the only 30 seconds in my life that I’ve desired to have a child of my own.

No. 2 – This Peace for Dogs PSA that I first saw during the dog fighting episode of Bones last year.

No. 1 – This Peruvian Cancer Society commercial that won an award at the Cannes Lions International Advertising Festival in 2005.

Comments (36 total) Add your comment
Page: 1 2
  • Melissa

    The “Embrace Life” Sussex Safer Roads ad is the most beautiful (and tear-inducing) commercial I have ever seen.

    • Josie

      Oh wow. Those are AMAZING.

  • Amanda

    Oh my god – that last one has me tearing up at my desk, quick where are the tissues??!?

    • darclyte

      Wow. No kidding. That was something else.

  • Sheli

    I loved that last one. It was beautiful.

  • steph

    Why does that guy look so much like Matt Damon?

    • Sheli

      I’m not sure if you mean the soldier, but if you do, James Franco was actually my first thought.

      • Madd

        Yeah, same. People always say my husband looks like James Franco, and he looks exactly like the soldier (but with blonde hair).

    • Brian

      Deaf boy is HOT.

    • Xena

      I kept seeing a skinny Matt Damon — maybe it’s his brother?

      • Vegas

        It is Ryan Lane a deaf actor.

  • Anthony

    The Visa Olympics commercials, in particular the Derek Redmond and Dan Jansen, always get me misty eyed.

    • Anthony

      And yeah even if it is shameless promotion for a credit card.

    • Lisa Simpson

      Yeah, Dan Jansen always does it for me. That, and animals.

    • Katja

      Ooh, my tear-inducing Olympics commercial was the one for Tide (I think it was) where it shows a bunch of children in team uniforms competing as Olympians, and it says “to their moms, they’ll always be kids”….oof. That got me every time.

  • Emmit West

    Talking dogs are creepy, regardless of what they talk about (sorry, Marmaduke.) The other three were all very powerful. Back in the day, there used to be “Hallmark Hall of Fame” movies which had tear-jerking Hallmark Card commercials… I’d watch for the commercials.

    • ericalina

      i think the pedigree shelter dog commercials are really quite emotional – and no talking dogs.

    • J.

      Like the one with the old lady across the street who never gets mail … until her little boy neighbor sends her a card.

    • Madd

      Any commercial with dogs makes me weep, and makes me want to hug our two dogs, Gobias and Lenny.

      • Katja

        Please tell me that you named your dog “Gobias” as in, “go buy us some coffee”!

      • Madd

        What else would he be named after?
        My husband also wants to name a daughter after Lucille 2, which is reason #2091 we should never have children.

      • Madd

        And our other dog is named after Lenny Bruce. I think it’s safe to say we are a wee bit obsessed with pop culture.

  • Madd

    Where is the french McDonalds one? That was so amazing!
    I agree; although I should never have kids (I’ve already decided I’m going to parent them exactly like Lucille Bluth) that commercial makes me go “AWWW! Babies!”

    • val

      Umm…I want kids for the express purpose of becoming Lucille Bluth. “I love all of my children equally. I don’t care for GOB.”

  • ericalina

    the google “parisian love” one really gets me too!

    • Katja

      YES that one was my first thought.

    • Sheli

      Oh, I forgot this one! I loved that commercial. I teared up during our superbowl party, and my husband and his friends made fun of me mercilessly.

  • bamabunny

    I always teared up at the Dawn ads rescuing wildlife, and that was before the oil spill. Now it hits me even harder.

  • Paul

    The Dove Onslaught commercial, because my daughter is right on the cusp of it all. And the dog arthritis medicine ad with the dog growing from puppy to old dog trying to climb the stairs to see his now-teenage owner. Okay, I’m just about tearing up just thinking about it.

  • kimberly

    Outstanding! I STILL cry just talking about the Peruvian Cancer commercial. A beautiful piece of communication!

  • harry

    “whew” that was hard. I am at work so i have to keep it together great commercials!!

  • Lorie

    I’m glad I’m looking at these videos at home b/c I’m having a good cry right now.

  • Dianna Trent

    I don’t see ANYBODY even RESEMBLING James Franco on these commercials! I think I just wasted 5 minutes of my time.

  • Lucy

    OMG! No2 make me well up with tears. It’s HORRIBLE! But in a heartfelt way.

Page: 1 2
Add your comment
The rules: Keep it clean, and stay on the subject - or we may delete your comment. If you see inappropriate language, e-mail us. An asterisk (*) indicates a required field.

When you click on the "Post Comment" button above to submit your comments, you are indicating your acceptance of and are agreeing to the Terms of Service. You can also read our Privacy Policy.

Advertisement

TV Recaps

Powered by WordPress.com VIP