Well, it looks like it’s finally happened: Twitter has announced that they will begin selling advertisements.
However, they’ve also announced that these ads will be in a slightly different format from what we may be expecting. Apparently, companies will buy “Promoted Tweets” which are just elevated normal tweets that will begin appear in searches and, after a while, in our timelines. Twitter, which insists it wants to remain users-first, will then measure how much a given Promoted Tweet (or Pweet, as I’ve unilaterally decided to call them from now on) resonates with Twitterers based on whether users reply to it, favorite it or Retweet it. If it fails to resonate, the Pweet is then terminated with extreme prejudice. While my own personal Twitter use is rather limited, I will say that at least this is a better idea than those infernal Facebook ads that delve deeply into your personal info while remaining entirely inane. Seriously, how is it that they know my friends’ names and the street I live on and yet they still ask me if I need a quick way to lose weight in order to fit into my wedding dress? Do they know something about me that I don’t?
Starbucks is only one of the companies already on board to test the platform, so you might be seeing something like “punkin lattes r back!!! Sweetz!!!” or “I’m with Cocoa” pretty soon. What say you, PopWatchers? Do you want to keep Twitter ad-free, or would you be will to take the bitter with the Tweet?
I think the Pweet could be a sucess because ads like Facebook are no visiable on iPhone or like mobile devices.
I do not want ads in my timeline. No thank you.
Not sure why you would go for paid advertisements over… having a free twitter account. So many businesses and entrepreneurs have twitter accounts where they advertise things daily, why pay for the exposure they are already getting?
Make sure to tell your Facebook friend Kip what you had for dinner, or else he’ll put the sad clown poster back up.
Nice! And don’t forget to unfriend Kyle and poke your grandma, Stan.
I think we all knew this was going to happen one day, but I don’t like it and I am not ready for it yet. Something about this reminds me of television – little entertainment with a lot of commercials/ads. I think a big reason people joined social network sites was to get away from the “sellers,” but I see that is not going to happen.
Facebook has ads, but its ads don’t bother me. In fact, I don’t even notice them because they are on the side of the page instead of directly in my feed.
If the “pweets” appear in just searches and timelines, that’s fine; however, I have a feeling that they will soon be included in more.
Seeing as how it’s a free service and a company eventually HAS to make money or it’ll go the way of the buffalo, I won’t be complaining too much. Ads are the lifeblood of a website.
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