Joseph Gordon-Levitt wants to make art with you

Joseph Gordon-Levitt, the cheek-pinchable child actor (cuckoo for cocoa-puffs!) turned ’90s sitcom star, is now a fully grown serious adult thespian, with a slew of high-profile indie and commercial roles to his IMDB credit. But his passion, he recently told EW in a sit-down interview in Austin, Tex., is his long-running for-the-people-by-the-people project (pronounced “hit reh-CORD,” not “hit RECK-ord”).

“It’s my production company,” he explains, rubbing the head he recently shaved bare to play a chemo patient in the Seth Rogen dramedy I’m With Cancer. “But rather than just working within the insular Hollywood industry, I wanted to open it up to anybody, because there are so many people all over the world who are doing great art, in New York, in the Philippines, anywhere — whether they’re writing or making music or taking photos. So the website is just a way for me to collaborate with those great artists all over the place. It’s a place for people to come and work with me.”

“I picked that name like five years ago,” he continues, “when it was just my little thing, and ‘Hit record’ was my mantra of like, ‘do it, press the button, make things’…. But rather than ‘Okay, audience, sit there and watch me do my thing,’ it’s a community — let’s all make something together. Anybody who wanted to put their stuff up there, if the community liked it, we could make it happen.”

So far, that means mostly short films like this one, featuring Gordon-Levitt himself and his two-time big-screen co-star (Stop Loss, G.I. Joe: The Rise of Cobra) Channing Tatum, along with a host of interactive collaborators via hitrecord, who contributed everything from animation to their glockenspiel skills (and were paid for their efforts). 

Gordon-Levitt hopes his model of democratic collaboration and profit-sharing, aided by a partnership with information technology company G-Tech, will eventually lead to a full-length feature film. “It will take us a little while,” he admits. “But we got big plans.”

What do you think, PopWatchers? Is this mode of groupwork the future of creative content, or a blip in the Internet ether?

Comments (10 total) Add your comment
  • Stef

    Just art? Damn. (Based only on the headline of this post.)

    • BLM

      Ha! My thoughts exactly. I’d like to make more than art with JGL!

  • TheObserver

    That! Was Awesome! I Loved it! Actors should do more shorts like this

  • Christian

    I fully support JGL doing anything he wants to if it means he’s the next actor to play the Joker.

    • Katie G

      he’s fab

  • DT

    Very interesting film short. I know he was just goofing around to help Joseph Gordon-Levitt out, but that was probably Channing Tatum’s best performance. Ha ha. Anyway, that was a nice bit of fun from all involved. Loved the ’20s aesthetic of it the most.

  • pinkp is a great web site it is very cool to see what people from all over the world can create together. I love JGL he is a great actor, I can’t wait for his next movie.

  • Mrs. Skargsgard Your Loins

    You forgot about his beyond adorable guest starring role on Roseanne!

  • Zach

    Philippines. One L, two P’s.

  • Cool

    That was really cool and the best part was Channing Tatum. He is actually very talented as he has a page on hitrecord and its pretty impressive.

    By the way, Channing Tatum has which is also a gr8 website that he created.

    These two are going places for sure and they are best friends – sweet.

    I think the best version is the white wall version on hitrecord.

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