Please pass the bubbly, Hello Kitty

hello-kitty-wineWhat happens when you bring together pop culture’s favorite feline and booze? Why, you get the Hello Kitty Wines collection, of course!

The product’s tagline says it all – “Our favorite girl has grown up!” Indeed she has, as she peddles four different types of wine: the Angel and Devil Pinot Neros, Brut Rose, and a demi-sec Sweet Pink sparkling wine. Sounds to me like 375 ml of bubbly goodness!

The wines are produced and bottled in Italy, and will be available for purchase on the Hello Kitty Wines website soon. (There are currently a few stores online selling certain varieties.) The packaging is of course adorable — the corks are covered with bubblegum pink foil, and the labels feature HK in different costumes (i.e. a cupid getup for the Angel label). It appears that the Brut Rose also comes with a Hello Kitty pendant around the neck of the bottle — a fun extra perk.

I have always loved Hello Kitty — it used to take my mom forever to drag me out of the Sanrio store, and I still buy items that have her cute little mouthless face on them. (Like Tarina Tarantino’s charming Pink Head jewelry.) But I’m not sure if I’ll be running down to my local liquor store to stock up on these. They’re not cheap — prices range from $19.99 to $29.99 — and I really don’t drink much wine and…oh, who am I kidding. I’ll probably be the first person to order some. I just can’t resist the power of Hello Kitty and her marketing team.

So PopWatchers, are you planning on imbibing with some Hello Kitty approved wine? What’s a character that you’d like to see shill potent potables?

Comments (25 total) Add your comment
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  • mscisluv

    I checked out the jewelry link – a $400 Hello Kitty pearl necklace? Would someone actually buy that??

    • whatever

      Because they want to?

      • Bobby

        Hello???? Paris Hilton? Nicole Richie? Lindsay Lohan? These are the only airheads with enough money to buy stupid pointless things like this.

  • Anne

    Remember when that planned Ratatouille wine was scrapped because of complaints that cartoon characters on the labels would encourage underage drinking? I wonder how this Hello Kitty wine is going to play out.

    • JennBell

      Yeah, you’re right. It’s only a matter of time until the parental watch dog groups cry foul.

      • JenMass

        Those same parental watchdogs might be surprised to learn that they’ve been selling a Hello Kitty vibrator for years, now.

      • Gobstomper

        MSNBC just reported about this EW article and even quoted your statement Anne trying to pass it off as an actual quote from Catherine Garcia. You’re right though, there are going to be a lot of prople, who nothing of A) Japanese culture, and B) still believe that kids products cannot evolve and branch out to adult audiences, like Video Games and Animation.

      • Gobstomper

        Sorry I meant this as a reply for Anne and sorry for the bad grammar, trying to type and enjoy wine at the same time. ;)

    • Catherine Garcia

      Actually, they didn’t try to pass it off as being written by me. They were clear about it being a comment that someone had left. Congrats Anne…you’re famous! :)

  • maiv

    I am intrigued…

  • Ritz

    I loveeeeeeeeeeee Helo Kitty!!!!

  • kerrie

    I love Hello Kitty, too! This looks pretty cool.

  • carrotcake

    Hello Kitty! Good bye, Sobriety.

    • Dezden


      And I feel the need to buy anything Hello Kitty… this is very tempting.

  • Liz

    I tried. The site was down :(

    • Lindsay

      That’s probably a good thing…maybe they are updating it so the wines are for sale! I wouldn’t mind trying the sweet pink version.

  • hellokittylimited

    I have had 2 of the 4 before but can not wait to try the Angel and Devil Kitty.

  • katlin

    The hello kitty website won’t be able to sell the wines because they don’t have the license… but you can google hello kitty wines to see where you can by them in nyc and new jersey.
    by the way, the wines are made by a very reputable italian wine company called torti….and they have made great wines including the hello kitty wines

  • Clair

    My 53 year old Mother adores Hello Kitty! I love that Sanrio makes products for babies to old winos. It is fun!

  • connie

    Were and when can I buy the hello kitty wine in TX does any one know?

  • King Don

    Where can I buy it in New Hampshire?

  • mot7uman

    Hack again?!

  • Melissa

    These are great but I can’t get them around where I live. I’m in Mass and theres no where around here that sells them. Also I cant get any shipped here either! :-(

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