After high profile-stints as the face of luxury labels like Dolce & Gabbana, it was only a matter of time before Madonna stepped behind the scenes to design her own label, and lo and behold, it was announced today that the Material Girl will be launching her very own fashion brand, MG icon, with Iconix Brand Group, Inc., starting with a juniors line for Macy’s this summer.
Why on earth would she start her new design career with a juniors line? Well, the inspiration came from her 13-year-old daughter Lourdes, who, judging by these pictures, has a raging interest in fashion herself. The aptly titled “Material Girl” line will be unveiled this August and include apparel, footwear, handbags, and jewelry priced from $12-40.
A low-priced line bucks the trend of high-end designers starting big and introducing diffusion lines later down the line, so it’s a bit perplexing that Madonna would follow the lead of someone like, say, Jennifer Lopez, whose J.Lo-brand has been at Macy’s for years.
This being the queen of Pop, I would’ve liked to have seen her start out with something a bit more abstract, since she is an artist after all. As December 2008 ads for Louis Vuitton proved, lady M certainly knows how to work her couture.
What do you guys think of Madonna’s venture into the fashion world? Would you buy something with her stamp of approval on it?
Photo: Sylvain Gaboury/PR Photos
I would love a pair of Material Girl panties craddling my nether regions.
^
cradling
didnt she do this with H & M a couple of years back… either way, expect this to add more money to her paycheck… I am curious to know how the hell the woman has time to do Anything… supposedly she has a new album dropping early next year, she is directed a movie with Vera Farmiga and Abbie Cornish, designing this new line of clothes, Raising Malawi, going on the Marriage Ref, hobnobbing with other A-list stars at events, being a mother, and satiating jesus luz’ Elektra complex… seriously, that women’s calendar has got to be scary…
“Raising Malawi”. Wrong. But so funny.
For me and many others Madonna has always been associated with high fashion/haute couture like Louis Vuitton, Versace, Chanel, D&G, etc..so I’m not sure if this is the best fit for her however it is a junior/kids line so I guess I forgive her. At the same time we have to keep in mind that she is a very intelligent talented woman who knows the business world very well and with the way the economy is going nowadays a lot of american shoppers are looking for stylish clothes at fair prices.
How sad, she now feels the need to still dress her 13 yr old daughter. Talk about control, it’s no wonder she dates younger men, they don’t have a mind of their own huh?
Okay, when will the mens line be out? That’s where she’ll make all her money
Curious… It would seem that she knows nothing about fashion.
I’m a huge fan of Madonna but I can’t help but thinking this is a step down. I was always proud she didn’t have her own fragrance or clothing line, and now she did it anyway. Her strength has always been music and performance. To follow in the likes of Lindsay Lohan and Selena Gomez — when Madonna herself used to be a trailblazer — is a disappointment.
simply great to follow….