Your favorite Olympics tearjerker commercials?

For me, it’s a tie. An unprecedented double gold! I love this one from Procter and Gamble, proud sponsor of Moms. They also have one set to Shirley Bassey’s “You’ll Never Walk Alone”. I think it’s kind of creepy when little boys try to shave (ewww Kevin McAllister), but the look of fearful determination on the little figure skating girl at 0:39 just slays me. I have died. Lower me into ice!

But that one’s just teary. The Dan Jansen Visa commercial is teary and goosebumpy, front-crossovering from horror to depression to icy redemption within 30 seconds. HE NAMED HIS DAUGHTER JANE, you guys. Go world.


Wal-Mart (another proud sponsor of Moms) commercial with the hockey mom who’s saving up for seven pairs of skates. Her daughter might tire of hockey before it comes to that.

Coke: The “Breathe Me” ad with Special Olympics footage that first aired during Beijing 2008 or, especially if you’re Canadian, the “he shoots, he scores!” hockey commercial.

Chevrolet‘s “We carry them while they carry us” spot has a sweet message, but gives me terrifying flashbacks to when my sister and I had to eat pulled pork sandwiches and seasoned fries on the floor of our father’s wood-paneled Dodge minivan (eat it, Olympics: Team Dad/Team Dodge!) while being carted from school basketball practice to nighttime basketball clinic. Okay, the pulled pork sounds kind of fun. And it was so nice of my mom to actually cook food. Team Mom again.

Oh and speaking of fast food, I could do a whole series on the ridiculata factor of the Choosy Olympians Choose Chicken McNuggets campaign, but I’ll spare you. This post is about tears, not chili dipping sauce. Which Olympics commercials make you cry, PopSasquatchers?

Annie on Twitter: @EWAnnieBarrett

Comments (88 total) Add your comment
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  • Patti

    Dan Jansen gets me every time. I will leave the room sometimes when I hear Morgan Freeman’s voice, just so I don’t tear up.

    • Melissa

      Agree, Patti :)

  • Amiee

    “He named his daughter Jane…” Yes God, that one get’s me EVERY time.

    • ambee

      I get little pangs in my chest when I see that commercial. The first time I watched it, I just thought it was so incredible. I rarely get emotional about anything, but this one gets to me!

    • rentagoodbook

      I know! Me too…EVERY TIME!!!

      • firemanmatch

        Me too!

  • Lilly

    Thank you, I thought I was the only one who tears right up during that Dan Jansen commerical. It gets me EVERYTIME!

    • JD

      me too!! The Dan Jansen commercial makes me cry every single time it comes on!!

  • alison

    The VISA commercial w/ MF narrarating (of course) about the hockey player with no legs. AMAZING—but not as great as the Dan Jansen ad. No joke, I think I might name my daughter Jane.

  • Kate

    Here in Canada we have a Michael J. Fox commercial where he’s skating and playing hockey. Tears.

    • RJ

      Jeeze, I’m getting teary eyed just reading about it. I love MJF!!

    • warped

      Wish we could see that one!

      • cookiemac

        It’s on youtube under michael j. fox canada hockey commercial. He looks so healthy, it’s awesome

  • Emma

    Darn you Morgan Freeman and your deep, soulful voice!!!

  • Lisa Simpson

    Dan Jansen. Especially in light of the death of Joannie Rochette’s mother and Joannie’s emotional performance the other night. It’s just an honest, emotionally resonant commercial (which sounds like an oxymoron, and usually is).

  • Kay

    The coke commercial with “Breath Me” always gives me chills and yes the Dan Janson one has me reaching for the tissues. I have to say though that the best is the P&G one with the little kids and their mothers. I have never wanted to have children but that one makes my overies twitch.

  • pop

    i hadn’t seen that first one and now i am crying. yeah morgan freeman’s voice and the dan jansen story make me tear up each time. i also like the one with the figure skaters who fell then came in second.

  • Lemon

    BRB. Kleenex!

  • elaine

    my husband rolls his eyes every time that coke commercial comes on because he knows i will start tearing up…the song is amazing and the special olympic boy raising his hold medal…i’m getting teary thinking about it now!

    • Naomi

      I tear up just thinking about ‘he shoots he scores’. Love being Canadian :)

  • Fisher

    It doesn’t make me cry but I love the visa commercial about the female skier who use to draw posters of herself to hang on her wall. She doesn’t have to draw her own posters anymore…awww.

  • Jenn67

    I feel like I’ve come home! Home to a world full of sympathetic cryers like myself. GROUP HUG! Of course the Dan Jansen commercial gets me each and every time, and I remember watching that Olympics where he fell and then the next one as he won and carried his daughter. I sobbed like a baby then, too! And being a mom, I naturally shed a tear at the Mom commercials.

  • Jodie

    LOVE the P&G one with the little kids. As a mother of 3 I know that no matter how old they get… I’ll always worry and they’ll be my kids. Sheesh, I’m tearing up thinking about it.

    • Martha

      No kidding! That one gets me every time…probably not a coincidence that my daughter is about the same age as the little figure skater.

    • Silent E

      Me, too! The first time it came on during opening ceremonies, I saw 3 frames and knew where they were going with it. I cried like a Mom, and my daughter and husband just laughed at me! The end, with the little boy at the top of the huge hill, with Mom looking on with a mix of pride, fear, trepidation, just kills me every time. That’s what it’s like to be a Mom!

  • waya

    We interrupt these commercials to bring you 2 minutes of Olympic events coverage. Sheesh, I’m so sick of the commercials that I’ve stopped watching most of the coverage.

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