This or That: 'Styl'D' or 'Mtn Dew'?

buy-a-vowel_lWhr my vwls @? No really. Are we seriously too lazy to use VOWELS anymore? I want to like MTV’s new fashion series Styl’D, but I can’t really handle the omission of the e in the title and don’t even want to get going on that upper-case D. I find this letter cluster about as inexplicable as the way Mountain Dew has been shortened to “Mtn Dew.” Maybe it’s even worse? I’m having trouble deciding. The Styl’D logo is actually kind of snazzy, and the “t” in “Mtn” has a somewhat cute peak-like effect. This is a really tough one! Help me out, P-Dubs: Which of these lame abbreves is more annoying? Keep in mind that if you vote for option #3, you’re dead to me. I know, big loss.


Comments (13 total) Add your comment
  • Laura

    I love that this magazine, alongside “ridiculata” like the ongoing “Twi-gasm” gives grammatical critique. I don’t mind Mountain Dew itself (but that colour is more than a little odd) but if you can’t even be bothered to use the whole alphabet (or whole words) when creating packaging for your product, you don’t deserve my business. The laziness of the general public about the nature of the language they use is definately a “thing that makes me die inside.”

    • Grady

      Haha, Laura, you better not drink Gatorade any time soon… they’re just “G” these days!

      • Laura

        Don’t worry Grady, I’ve only ever had Gatorade once. (I think it tastes nasty!) I’m not perfect, (I don’t capitalize all the time when I’m emailing casually) but I try my best to utilize proper language as often as possible.

  • Kelsey

    As a journalist, I can’t help but think that we’re getting dumber and more illiterate (and I’m only 23). Shorthand and cutting out vowels and using “ur” and so on annoys the hell out of me. I don’t use shorthand or text-speak in any aspect of my digital life unless absolutely necessary (i.e. I’ve done it in tweets but hated myself afterward).
    Trouble is, too many kids read their cell phone screens and not books.

    • Jenn

      I feel the same way when I use that shorthand in a tweet, but with only 140 characters sometimes you have to. :(

      • MsSuniDaze

        I think that what happening to. In tweets and texts you have to condense your words. That I don’t mind, it’s when it isn’t necessary is when it bugs me. In emails for example. Or blogs…spell the entire word.

  • Legit

    “Mtn” is a completely legitimate abbreviation of “mountain”, at least according to the USPS. And while the reason for shortening “styled” so that is has the same number of characters and syllables is beyond me, it does properly use an appostrophe in place of the mising characters. So I’m not sure what the problem is.

    • p

      And I misspelled ‘apostrophe’.

      • s

        And ‘missing’. Oy.

    • orville

      I have no trouble with “Mtn” for that reason. My hometown has the word “Mountain” in it, so in order to fit the whole address on the envelope, “Mtn.” it became.

  • Matt

    How dare you put that as the third choice! Mountain Dew is the nectar of the gods, somebody deserves a swift kick to the baby maker

  • Melinda65

    Annie, I love that this kind of stuff bugs you–it’s as though we’re kindred spirits! (We’ll have to duke it out over who gets to be Anne Shirley and who has to be the insipid Diana Barry.)

    Anyway, while I’m okay with “mtn,” spelling the show’s title “Styl’D” is just obnoxious. One of my pet peeves for as long as I can remember is the toy company Playskool; a brand marketed to kids is teaching them how to misspell.

    I have a hard enough time succumbing to text spelling in text messages, and I absolutely hate it in emails and message board posts. When reading Facebook posts, I have to force myself to not correct spelling and grammar.

  • Ceballos

    They’re both incredibly annoying – however, the upper case D clinches the “win” for Styl’D

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