Megan Fox: Armani's new underwear model

Megan-Fox_lMegan Fox will follow in the stiletto-ed footsteps of Victoria Beckham and be the new female face of Emporio Armani Underwear. She’ll also star in the Armani Jeanshorts campaign, WWD.com reports. Although we’ll have to wait until January to see her print ads and billboards (bets on how many news stories we’ll read about wrecks caused by rubbernecking?), I just realized something: Armani doesn’t actually market bras and panties to the women who’ll wear them. It markets to the men it hopes will buy them as gifts. Am I wrong, or am I just someone who would never look at something that Beckham or Fox wore and think, Oh, I can pull that off!? Maybe women are supposed to associate Beckham’s and Fox’s eff-you attitudes with the bad girls we’re all hiding underneath our clothes? (Still sounds like something a straight man would hope for.)

Regardless, Fox’s campaign is sure to be steamy. She certainly fogged our lens…

[ewbrightcove “29888952001”, “26197784001”, “525”, “470”]

Photo credit: Solarpix/PR Photos


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  • Lauren

    She keeps talking about wanting to be taken seriously as an actress. And then she does something like this? Obviously she knows she’s getting by on her looks. But hey, she’s hot, I can’t blame her.

    • Harry Peters

      This would be acting for her as she doesn’t wear underwear in real life.

      • dark

        i’m sure she wears underwear, this is strictly a cash grab for the girl, she gotta cash in while she can

  • Liva

    To me, the curious part of this story is why Posh and Becks no longer have the contract. Merely that Ronaldo and Fox are a younger version, perhaps?

    And good point Lauren, although I won’t be shedding a tear if Megan doesn’t achieve her goal. She’s like Elvis – desired to be taken seriously on film, but kept making the cheese anyway. And the big bucks.

    • crispy

      Beckham is apparently developing his own line of underwear.

      • Liva

        Thanks Crispy! Curiosity satisfied. And might I say, David Beckham’s own line of underwear … I’m alright with that!

  • hilary

    She disgusts me! Her fake tans,her contacts,her tattoos,her attitude,her acting skills,uggh…I hate this woman or tranny whatever she is.

  • meimi132

    Meh…. just meh… I don’t get why guys have gone so gaga over her. I mean I do get why, but its just… boring. Normal. And she looks kinda evil lol. Too old to keep playing high school age girls aswell.

  • hc

    As an actress she’s hot, but as a model, she blends right in. She’s not famous enough and her face isn’t unique enough that I’m going to be able to distinguish her face from the other foxy ladies donning underwear for Armani and Victoria’s Secret.

    • Emma

      Oh come on. She’s plenty famous. That’s sort of the problem.

  • fresh

    She should become a full time model and leave the acting for the talented.

    • Solymar

      LOL I totally agree!

  • Chris

    You’re so beautiful
    You could be a part time model
    but you’ll probably still have to keep your normal job

    a part time model

    spendin part of your time modelin’
    and part of your time next to me.

  • Samantha Delynne

    Megan Fox a Underwear Model?Really?wow.Shes a good Role model for young women.

    • jr mint

      huh what? what does that have to do with anything

  • Natalie

    She is my absolute without a doubt queen … **** actress but a total stunner! I LOVE YOU !

  • Trav

    I’m sure she’s aware that her opportunity to be taken seriously as an actress is still at least a year or 2 away. She’s only really involved in 1 role that might do it for her, and the film hasn’t even started filming yet. She’s cashing in on this now when it won’t hurt her image. All it can do is help her. Being chosen as a head model for a company like Armani validates her beauty in a way that few other things could have. She’ll make a huge paycheck from this and nothing but good will come from it. Then, when the opportunity arrives, her serious acting debut will either legitimize her as a real actress, or not. I’m guessing she’ll be legitimized.

  • Mandy

    She pretty.and not very stupid either.She pulling the Paris Hilton on us-Pretending to be dumber than she is, and to be pure trash,only to cement her popularity in holliwood with no recognisable talent to speak of.She a smart and pretty girl

  • Duane

    Under wear model, We are all blessed…..you go girl

  • Delora Kaluna

    Heya i am for the first time here. I found this board and I find It really helpful & it helped me out a lot. I hope to provide something again and aid others like you helped me.

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