American Idol

Oct 9 2009 01:42 PM ET

Simon Cowell is launching a cologne: What should he call it?

simon-cowell-fragrance_lSimon Cowell (along with his fellow X-Factor judges) is getting his own cologne, and my guess is it’s going to smell like new money, chest hair, and the Righteous Brothers’ “Unchained Melody.” Granted, the man has managed to get America to go bananas for Leona Lewis and Susan Boyle, but those products have some commercial viability all their own. A Cowell fragrance? I’m not so sure we’re ready for that jelly on this side of the pond. Not without a careful marketing and advertising campaign anyway.

Which has me thinking: What the heck is Simon going to call this product? Personally, I’d go with “Undershirt.” I mean, why not pair Simon’s signature scent with his signature look? Plus, starting the brand with “Under” recalls the success of Idol’s own Carrie Underwood. And the tagline practically writes itself: “For the man brave enough to appear on national television in a tatty old Hanes.” Hot!

What do you think, PopWatchers? I suggest you continue the brainstorming sesh in the comments section below. Go! (And get all my Idol ridiculata by following me on Twitter: @EWMichaelSlezak!)

Comments (1-30) of 76 Add your comment

Page: 1 2 3
  • Sam

    “Snark” by Cowell.
    It would combine the scents of failure, hatred, and sarcasm in one bottle.

  • Ned

    “Arrogance”. Yes, that’s the same name the Rick “The Model” Martel called his own cologne in the WWF is the late ’80’s, but I’m sure they could work something out.

  • wendy12

    Boxtop BlackShirt

  • CJ

    stinky

  • Laura K.

    “Rude Boy.” For when you don’t mean to be rude, but…

  • orville

    Love the umlaut on the bottle.

  • Don

    Michael How about “Utter Rubbish” by Simon Cowell

    • AG

      Ha! That’s the winner.

    • sonja

      I’m glad I wasn’t drinking anything when I read this, would’ve been one big spit take. LOL.

    • a person

      haha he should use that!

  • jojo

    venom

  • sme

    Sorry.

    As in did you say/sing something? I missed it.

  • Brooke

    Braggadocio.

    Swagger.

    Pomposity.

  • talkin’

    PipSqueak

  • Lucy

    Pure Indulgence

  • Topiko

    Ahhhh, the sweet smell of “Success”.

  • Nina

    Cruise Ship
    As in, you should be singing on a…

  • DJ

    Superiority by Simon Cowell

    One dab, and you too will spew words like “horrendous” every time you open your flap and fondle your coworkers while you’re supposed to be working.

  • Bob

    “Forever Single” by Cowell

    The tag: Let others know by your scent that no woman or man will ever want you.

  • s

    “Disdain.”

  • Leigh

    Nerples

  • bb

    Eau de Smokin’ Man Boobs

  • Robin

    “Pompous” by simon cowell… There is never too much love for yourself.

  • Lonnie

    Critiques…loathing…man-boobs…
    “Douche” by Simon Cowell.

  • Deana

    ha…Snark, Arrogance and Pure Indulgent are good!!!! (along with several others!)

  • Deana

    ha…Snark, Arrogance and Pure Indulgence are good!!!! (along with several others!)

  • Nobby

    ‘Hisnips’ by Simon.

  • Garry

    “Adequate”

  • Kath

    “Narcissism”

  • sonja

    “EGO” because an ego this big has to smell.

  • sandee

    Karaoke

  • niamah ali

    EXTREMELY OR IMPRESSION OR REPUTATION

  • emma

    Brit Bore. Smell like a hog.

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