Oct 6 2009 10:07 PM ET

Ed Hardy gearheads get the funnyordie treatment

Has anyone else noticed the link between those Ed Hardy T-shirts covered in  biker tattoo curly-cues and garish graffiti and a certain brand of jackass who thinks he can buy his badass cred for $90 off the rack at Macy’s? Yeah, me too. And so have the fine purveyors of laugh-riot social commentary at funnyordie, who put together this inspired clip dissing the cult de Ed Hardy.

Dead on, right? To me, this is a brilliant mash-up of the best parts of old Ali G sketches and nitwits in Zoolander. I love how they capture the epidemic of knuckleheaded skankitude associated with these dorky shirts and the French playboy who designs them. I just feel embarrassed when I see people spending so much money to play dressup as a streetwise biker thug. I’m counting the days until Ed Hardy gear goes the way of the trucker cap. Anyone with me on this?

Comments (15 total) Add your comment
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  • Snarf

    From your lips to Gods ears honey.

  • CK

    I work for macys and i hate this brand with a passion. The fragrance line is just as bad. Everywhere you look its like a tv ad, everyone has this brand on. Its hideous, OMG have you seen the shoes?? tragic!!! If you own this brand please burn it or give it to jon Gosselin

  • beachie841

    The Ed Hardy sheet sets are on sale at either Marshalls or TJ Maxx. How bad-ass can the brand be if they are making sheets?

    • coco

      hahaha good point!
      they also make baby onesies..i used to work at dillards and i would feel so awful everytime i would sell a piece…

  • MaidenCanada

    it is all lame
    grandmas wear it

  • Chris

    Certainly you’ve heard of Hot Chicks With Douchebags, at hcwdb.com. They’ve covered this for a while now.

  • Mike

    Is that Katt Sadler?

  • Jim

    This brand jumped the shark a long time ago. (I never liked it to begin with).

    I knew it was done when I saw Ed Hardy cigarette lighters at my local gas station…

  • tr1gun

    what really sucks is the line started as an indie tattoo line founded by one of the greatest tattoo artist alive. now it has become the new von dutch, thanks to that french bleep, don ed hardy has no say in what they do with his own name, that is sad.

  • Andrea

    Hahahaha…that was great! I feel bad for people who actually think the Ed Hardy line is cool (aka douchebags) because they just look like tools who have no taste. I think comparing the stuff to trucker hats is an insult to trucker hats. If I were the real Ed Hardy I’d probably want to change my name. Poor guy.

  • LisaMama

    The video is funny, but the best part is in your write-up: “the epidemic of knuckleheaded skankitude” — so funny! I almost spit out my coffee!

  • Pam

    Oh, thank you! I needed that.

  • paige

    nah I just couldnt get into Ed Hardy… all their designs look exactly like the next: biker / graffiti cliches vomiting on cloth… I dont mind Affliction though…

  • Mike

    That’s awesome.

    The only thing good about Ed Hardy shirts is how much easier they make it to identify douchebags at a glance.

  • jennab

    Third and third-mostly, that was hi-lar!!

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