The end is nigh, PopWatchers! Again! Or so director Roland Emmerich would like us to believe come Nov. 13, when his latest pyrotechnic explode-athon, 2012, hits theaters. EW.com got an exclusive look at the brand-spanking-new one-sheet (pictured), so let’s examine it, shall we? Underneath the tagline WE WERE WARNED (Hollywood is so great with subtlety!) stands our old friend the Buddhist monk, whom we first met in the earliest teaser for the movie. Now the guy is standing atop the Himalayas, his robes a-blowin’ in the wind as the flood waters come a-barrelin’ in. Better get a move on, buddy, and ring that bell.
The new poster is but one aspect of 2012’s ever-expanding marketing campaign, which includes a high-concept contest wherein regular folks like you and me can enter to be named Leader of the Post-2012 World. You know, that joyous period that will come after every last forest has burned to the ground, meteorites have fallen like bombs from the sky, and the seven seas have engulfed every last inch of land. I’m far too lazy to be Leader of the Free World, but maybe Columbia Pictures should let Sarah Palin know that enrollment in this particular “election” is free to the public?
Personally, I don’t care for end-of-the-world movies (especially those that depict a decimated New York) cause they scare the bejeezus out of me. So clearly, I’m not the target audience here. But for those of you who dig this stuff, what do you think of the new poster? Does it give you chills like it did me? What are your thoughts on this ginormous marketing campaign that’s underway and, since we’re still two full months away from release, is likely to keep going for a long time to come?
Comments (1-14) of 14 Add your comment
Yawn end of the world movies are pointless like The Day After Tomorrow, I’m not going to bother watching 2012 but then again I’m a big fan of Myan mythology and don’t want to see Hollywood butcher it either.
I’d love to see what Emmerich could do with only $30 mil.
I want to see this only because it’s so ridiculously over the top.
If the poster had Heidi and Spencer gasping for air under the flood waters, I would guarantee a blockbuster. Got goosebumps thinking about it …
Love disaster flicks….so I’m all in.
I’m crossing my fingers that America is smart enough to avoid this movie. Only we have the power to stop Roland Emmerich!
I want to see the movie just to hear the song that Adam Lambert will sing.
Agree with Chris. Love this type of movie, but I’ll be first in line to hear Adam Lambert sing.
This movie looks hilarious. I don’t usually like disaster movies but the trailer plays it as camp. From what I can remember the trailer showed a wall of water crashing the U.S.S. John F. Kennedy crashing into the White House, a statue of Jesus with arms outstetched to be damaged in such a way that THE ARMS FALL OFF, and a very convenient crack in the Sistine Chapel that travels directly between God and Man’s hand. I am amused. I might actually see this one. Besides, according to the Mayan calendar this is based on, the world has ended several times before so even if true it’s not the LITERAL end of days.
It might not be the literal end of days for some people, but for many it will. The beginning of a new age will not come without destruction of those things who cannot be present from the past. There is much to learn not found on the surface, like the real 2012 info … which will most certainly NOT be in the movie 2012.
Check out the bottom center of the poster for the credit to Adam Lambert’s new rock ballad that Brian May raved about.
This poster is awesome. That image from the the teaser blew me away from the beginning. I can’t wait to see all the fantastic special effects.
I just wanna hear to adam lambert sing that song of the movie
The poster would of looked better with a Mayan indian on it.